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2. ABOUT USMaster Bouquet has a fresh fruit bouquet to make any occasion special - from birthdays, anniversaries andcongratulations to business events and client gifts. Our bouquets are made fresh with premium fruit arranged in a variety of stunning displays. Customers can visit our website and order online or via phone. Each bouquet can be complemented with chocolate dipped fruit including dipped strawberries, dipped pineapple daisies, dipped banana slices, dipped Granny Smith apple wedges and more! Make every occasion special withMaster Bouquet 3. OUR MISSIONAt Master Bouquet Our Mission is simply to WOW you! We live by this mission statement every day to ensure that we WOW each and every customer. 4. VISION 5. EVENTS Master Bouquet have a fresh fruit bouquet to make any occasion special,which includes:Birthdays Weddings Valentines Anniversaries Congratulations Business Events Client Gifts. 6. PRODUCT These bouquets are made fresh with premium fruit arranged in a variety of stunning displays. Our Fruit Variety includes: Water melon Strawberry Pineapple Oranges Banana Apple Kiwi And many more.111-KASBITwww. masterbouquet.com 7. CHARACTERISTICS For giving a truly heartfelt gift, presentation is everything. Leave a lasting and positive impression on the recipient. Creatively designed fresh fruit arrangements are always fresh, and always delicious. Our fruit meets highest standards of quality, including size, appearance and freshness. 8. PRICEWe never wanted to compromise on quality so we adopted value based pricing. Our prices are reasonable as compare to the quality we provide. Following is the price list of all of our products:ItemPriceSmall BouquetRs.3999Large BouquetRs.6999 9. PROMOTION We are allocating the budget of approx. Rs. 10 million on our advertisement plan to Stay at top in market to make our brand as a Brand of the year Print MediaRs. 6,50,000/-Electronic MediaRs. 2,000,000/-Social MediaRs. 9,00,000/-Bill BoardsRs. 1,150,000/-OutletsRs. 3,300,000/-Delivery ExpenseRs. 2,00,000/-Employees TrainingRs. 8,00,000/-ReservesRs. 1,000,000/- 10. PLACE We planned to make our product available in posh areas of (Karachi and Lahore) and extend our business gradually by opening franchises all over Pakistan. We want all of our stores to be fun, fresh, and inviting just like our products, with beautiful dcor and a friendly atmosphere. Even if there is no store in your area, we will deliver our fresh fruit bouquets at your door step. 11. PROMOTION Since our product is cater to a unique clientele, therefore we advertise only through: Selected Magazines Distribution of Brochures Kiosks at malls and markets in elite class areas Online promotion (Facebook, Yahoo, Google) CSR ( celebration & arrangements of Worlds days) www. masterbouquet.com 12. SEGMENTATION Our product based on all four segments, which are mention below, Geographic Segmentation : World region Country Cities Density Demographic Segmentation: Age Gender Family life cycle Income ReligionAll age group Male, Female Married & Unmarried 30,000 & above AllPsychographic Segmentation: Social Class Lifestyle PersonalityMiddle and Upper class Achievers and Sophisticated DynamicBehavioural Segmentation: Occasion Benefits Loyalty Status Readiness Stage Attitude towards brand 111-KASBITAsia Pakistan Karachi and Lahore UrbanAll Events Quality, Taste, Flavors and Status Strong & Absolute Desirous, Intending to buy Positive www. masterbouquet.com 13. TARGET MARKETWe are targeting those people who are status conscious and socially interactive. These people are sweet lovers but health conscious as well and love to eat healthy and hygienic dessert. Majority of the people, who have been targeted, live in the areas of Defence, Clifton, P.E.C.H.S. and Gulshan.111-KASBITwww. masterbouquet.com 14. DIFFERENTIATIONNormal trend of greetings include flower bouquets, cakes, sweets etc. As compare to alternatives available in market our product is different in terms of creative designing, hygiene, low in calories with no fats and cholesterol, all fruit products are ideal for health conscious consumers.111-KASBITwww. masterbouquet.com 15. POSITIONINGWe are going to position ourselves as the best in market in terms of Quality,Taste and Flavors. The position of our product in the mind of the customer is that our product always consists of fresh fruits without artificial flavors, irresistible to eat.111-KASBITwww. masterbouquet.com 16. SWOT ANALYSISAll organizations should understand their operating environment as it allows them to take advantage of the opportunities and minimize threats. The following analysis illustrates the environment of Pakistan in which Fruit Full Greetings will be operating:111-KASBITwww. masterbouquet.com 17. STRENGTHS Experienced and quality management. Strong Ethical value (culture and heritage) Strong supply line Highly innovativeStrong financial position Quality & variety Effective & attractive packaging High quality man power Accessibility 111-KASBITwww. masterbouquet.com 18. 11-KASBITWEAKNESSHigh prices of the product Not able to preserve for long timewww. masterbouquet.com 19. OPPORTUNITIES To build our brand image through quality To team up with renowned event management companies Expansion in other areas of country111-KASBITwww. masterbouquet.com 20. THREATS Increasing fruit prices due to inflation Political conditions in the country may be obstacle to import111-KASBITwww. masterbouquet.com 21. MARKET STRATEGIESCurrent Strategies: Develop a website that effectively reflects the main positioning statement. E-Marketing (Emails & SMS) Word of mouth and personal conacts. Flyers with Newspapers & Utility Bills.111-KASBITwww. masterbouquet.com 22. MARKET STRATEGIESFuture Strategies: Market Development (Expand business to major cities of Pakistan) Product Development (Develop new products like Fruit Ice-creams,Fresh Fruit Juices etc.) Diversification (Jump in to Bakery items & Confectionary)111-KASBITwww. masterbouquet.com 23. THANK YOU