Frugal marketing

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Post on 05-Feb-2015




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<ul><li> 1. In store Excitement Builder Activity : RJ Hunt @ Reliance digital in association with Meow FM channel </li> <li> 2. Meow Fm did a host hunt activity for their radio channel 104.8FM and we were the Associate Sponsor and the Venue Partners </li> <li> 3. Activity : 15th Jan- 23rd Jan Various activities were planned before the event : Meow Fm host hunt activity for radio channel 104.8FM@ Vashi store Outdoor sites Incoming Hotline/SMS for participation Newspaper ads TV Post event coverage Mailers to all members from Mumbai </li> <li> 4. Outdoor activity to support the event </li> <li> 5. Hoardings LOCATION MEDIA Andheri Telli Gulli Jnct Billboard Malad Near Inorbit Mall Billboard Vile Parle Flyover Billboard Andheri (E) Sakinaka [LHS] Billboard Borivali Opp. National Park Billboard Vashi below the flyover Nr. Police chowki [Hrd No.5] Billboard </li> <li> 6. Andheri Telli Gulli </li> <li> 7. Malad Near Inorbit Mall </li> <li> 8. Vile Parle Flyover </li> <li> 9. Andheri (E) Sakinaka [LHS] </li> <li> 10. Borivali Opp. National Park </li> <li> 11. Promotions conducted to induce participation and spread excitement across all areas </li> <li> 12. InStore Activations Dropdown Standee </li> <li> 13. Registration process @ Vashi store </li> <li> 14. Auditions :23rd jan </li> <li> 15. Participants and volunteers </li> <li> 16. Judges at the event </li> <li> 17. Participants performing @ stage </li> <li> 18. Output 1.Overall Excitement and Activity In store 2. Youth &amp; young women oriented activity to drive store perception 3. Spread Digital store awareness across Mumbai </li> <li> 19. To Top it all ..The complete activity was done at ZERO COST to RD </li> </ul>