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Copyright © Navi Radjou FRUGAL INNOVATION: A wise approach to delivering better care at lower cost

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Page 1: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

FRUGAL INNOVATION:A wise approach to delivering better care at lower cost

Page 2: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

Dr. VISHAL RAO(Oncologist by day.

MacGyver by night!)

$

1

« SPEECH IS A RIGHT, NOT A PRIVILEGE »

Photo: newslaundry

Page 3: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

microscope (Foldscope)

Prof Manu Prakash

(Stanford University) Photo: TED.com

$

1

Page 4: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou Photo: Cybulski J, Clements J, Prakash M

Page 5: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi RadjouPhoto: Cybulski J, Clements J, Prakash M

Page 6: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

RESOURCES

VALUE(S)

Frugal innovation

Page 7: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

RESOURCES

VALUE(S)

Frugal innovation

•Economic

•Social

•Environmental

•Capital

•Energy

•Time

Page 8: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

RESOURCES

CARE

Frugal innovation in healthcare

Page 9: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

RESOURCES

10x

10x

CARE

Frugal innovation in healthcare

Page 10: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

Frugal innovation

RESOURCES

100x

100x

= DISRUPTIVE innovation

CARE

Page 11: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi RadjouSource: Heartfelt Technologies

$20,000

Page 12: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

Jane ChenPhoto: Sandy Nicholson

Page 13: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou Photos: EMBRACE

JANE CHEN

$200

Page 14: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

+ 250,000 babies saved !

Photo: EMBRACE

Page 15: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

Frugal innovation

SUFFERING

= WISE innovation

JOY

Page 16: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

HOW CAN YOU ADOPT

FRUGAL INNOVATION?

Page 17: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

The 3 levels of frugal innovation

Frugal

products

& services

LEVEL 1

Page 18: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

Frugal products

$200$1

$1

Page 19: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

Frugal products must embody 5 key attributes

AFFORDABILITY

SUSTAINABILITY

1 2 3 4 55 4 3 2

5

4

3

2

1

1

2

3

4

5

SIMPLICITYQUALITY PURPOSE

Page 20: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

The 3 levels of frugal innovation

Tactical

competitive

advantage

Strategic

competitive

advantage

Frugal

business model

LEVEL 1

LEVEL 2

Frugal

products

& services

Page 21: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

MAC 400 MAC i

Frugal business model: GE Healthcare

Photos: GE Healthcare

Page 22: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

Frugal business model: GE Healthcare

VSCANPhotos: GE Healthcare

Page 23: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

GE Sustainable Healthcare Solutions (SHS)

Photo: GE Healthcare

Terri Bresenham

Chief Innovation Officer

GE Healthcare

• Mission: Affordable solutions

for 5.8 billion people without

healthcare access

• Strategy: Build ecosystems

with governments, clinicians,

startups, NGOs

Page 24: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

The 3 levels of frugal innovation

Tactical

competitive

advantage

Strategic

competitive

advantage

LEVEL 1

Frugal

mental model

LEVEL 2

LEVEL 3

Frugal

business model

Frugal

products

& services

Page 25: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

£2

billionCost of heart

failure per year

(NHS)

75%Avoidable

repeat

emergency

admissions

Page 26: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi RadjouSource: Heartfelt Technologies Source: Heartfelt Technologies

Frugal mindset #1: Prevention is better than cure

Page 27: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou Photo: Heartfelt Technologies

Heartfelt Technologies

Page 28: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi RadjouSource: Heartfelt Technologies

Page 29: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

Frugal mindset #2: Do not reinvent the wheel. Reuse existing knowledge & technologies

Page 30: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

Frugal mindset #2: Do not reinvent the wheel. Reuse existing knowledge & technologies

Photos: Evan-Amos, SimonWaldherr

$5

Raspberry Pi

$35

Page 31: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

Frugal mindset #2: Do not reinvent the wheel. Reuse existing knowledge & technologies

=FEET RECOGNITION FACE RECOGNITION

Page 32: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

Frugal mindset #2: Do not reinvent the wheel. Reuse existing knowledge & technologies

Page 33: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

Page 34: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi RadjouPhoto: Helix Centre

Page 35: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

R&D

PATIENTS

SUPPLY

CHAIN

CARE

DELIVERY

Frugal mindset #3: Don’t innovate alone.Co-create solutions with all value chain partners

Page 36: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

CO-DESIGN

Frugal mindset #3: Don’t innovate alone.Co-create solutions with all value chain partners

Page 37: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

SUMMARY

Page 38: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

Frugal Innovation:Doing (much) better with (much) less

RESOURCES

100x

100x

CARE

Page 39: FRUGAL INNOVATION - idsMED · 2019-04-04 · The 3 levels of frugal innovation Tactical competitive advantage Strategic competitive advantage LEVEL 1 LEVEL 2 LEVEL 3 Frugal mental

Copyright © Navi Radjou

The 3 levels of frugal innovation

Tactical

competitive

advantage

Strategic

competitive

advantage

LEVEL 1

LEVEL 2

LEVEL 3Frugal

mental model

Frugal

business model

Frugal

products

& services