front porch solutions and cpr cell phone repair
TRANSCRIPT
Front Porch Solutions CPR Cell Phone RepairCorporate & CPR Cell Phone Repair Location
Front Porch Solutions + CPR Cell Phone Repair
Website Online Marketing Email Marketing Social Media
Corporate
Front Porch Solutions + CPR Cell Phone Repair
Locations Website Onsite Optimization
Pay Per Click Management
Online Optimization
Locations Traffic
AB
CD
EF
HG
What should locations be doing to optimize their business online?
Building Block A Local Directories & Citations
Building Block A Local Directories & Citations
Consistent NAP (Name Address Phone)
Photos
Description
Bio
Services
Building Block A Local Directories & Citations
Yelp Bing Yahoo Angies List Google Apple Maps
Location Show:
stltoday.com explorestlouis.com stlregionalchamber.com stlouis.com
Building Block A Local Directories & Citations
Building Block B Social Media
Building Block B Social Media
Promotional Content
Educational Content
Inspirational Content
Inspirational Content
Social Media Post Types
Building Block B Social Media
Likes Reach Engagement
VS =
Building Block C Local Content
Blog
Local SuccessA + B + C = ?
How do I know my efforts are working?
Organic traffic
PPC
Local Success Signals
Traffic Sources Business Rankings Impressions Reach Engagement
Other Online Marketing Opportunities
Display Advertising Retargeting Yelp PPC Additional Facebook Twitter Video Bing / Yahoo Advertising
DE
FH
G
Online Marketing Traffic Overview
CorporateMay 2014 vs May 2015
Visits 85,998 Visits 209,204 143% Increase
Average Organic Visitors Per Day
161% Increase4,0941,568
May 2014 vs May 2015
Visits 6,715 Visits 12,897 92% Increase
Average Organic Visitors Per Day
161% Increase243112
Online Marketing Traffic Overview
MO + IL Local Marketing
Pay Per Click Overview
Average Spend: $375.62
Average Inquiry %: 22%
Average CPC: $1.30
Average CPC:$1.30
Online Marketing Upcoming Goals & Research
Location Websites
iPhone & iPad Organic Results
Mac & PC Repair
Social Retargeting & Advertising
Other Engagement Opportunities
QUESTIONS?