From User Zero: Lessons from Growing Startups From Scratch

Download From User Zero: Lessons from Growing Startups From Scratch

Post on 15-Jul-2015


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<ul><li><p>From User zeroLessons from growing startups from scratch</p></li><li><p>Marketing can kill a startup.</p></li><li><p></p><p>Yes, this is a huge pile of money.</p></li><li><p></p></li><li><p>By: Paul Graham</p></li><li><p>Product/Market Fit</p><p>By: Sean Ellis</p><p> Must-have score of 40% NPS &gt; 50% Stable retention over time</p></li><li><p>AARRR</p></li><li><p>Tracking plan</p></li><li><p></p></li><li><p></p></li><li><p></p></li><li><p>Model Depends on </p><p>Product/Market/Team Paid acquisition eCommerce, Groupon, ScoreBig </p><p> Virality Facebook, LinkedIn, Twitter </p><p> SEO Quora, RapGenius, TripAdvisor </p><p> Sales SaaS, Enterprise, Box </p><p> Other TurnHere/SmartShoot</p><p></p></li><li><p>Its ALL ABOUT HUSTLE</p><p></p></li><li><p>MAU For GH was Flat </p><p>for 3 moWe lacked fresh ideas.</p></li><li><p>HIGH TEMPO TESTING</p></li><li><p>High Tempo Drives </p><p>Growth</p><p> Embraced high tempo testing in Jan (11 more wins since) Wins powering MAU growth (moved from 90K 131K)</p><p>Started high tempo testing </p></li><li><p>Relentless execution </p><p>of growth process</p><p>1. Ideas</p><p>2.Prioritize</p><p>3.Test4.Analyze</p><p>5.Optimize</p></li><li><p>Sean Ellis</p><p>Unbridled ideation. </p></li><li><p>HIGH TEMPO TESTING </p><p>REQUIREs A DEEP </p><p>RESERVOIR OF IDEASOne person cant possibly generate enough ideas </p><p>to fuel high tempo testing</p></li><li><p>200+ ideas From Team</p></li><li><p>Tempo is Everything</p></li><li><p></p></li><li><p>Weekly Growth </p><p>Meeting</p><p> New ideas added previous week? (enough fuel in the tank) </p><p> Set weekly tempo goal (3 for our team) </p><p> Did you hit the weekly test starts goal? What were the tests? </p><p> Any tests completed previous week? (key lessons learned) </p><p> Plan and assign this weeks tests (shoot for goal + 2) </p><p> Move additional ideas to on deck (AARRR focus area)</p></li><li><p></p></li><li><p></p></li><li><p>Find your number</p></li><li><p>OPTIMIZE ALWAYS</p><p>Moved Email collector from bottom to top </p><p>Result: 700% Increase in collected emails </p><p>Its hard to tell which tests will have the most impact.</p></li><li><p>Relentless execution </p><p>of growth process</p><p>1. Ideas</p><p>2.Prioritize</p><p>3.Test4.Analyze</p><p>5.Optimize</p></li><li><p>Starting From Zero</p><p> Must Have Product </p><p> Great story </p><p> Understanding of your loop and acquisition channels </p><p> Deep pipeline of ideas </p><p> High Tempo Testing</p></li><li><p> 10 Case Studies of Fast growing companies </p><p> 15,000+ copies sold Many more since at </p><p></p></li><li><p>@morganb@seanellis</p><p></p></li></ul>