From traditional letters to illustrated letters

International Design in Government Conference

November 19th 2019

Who we are

How it all started

Our approach

• Combination of text, lay-out, visuals ánd user tests

• The ultimate goal: as clearly as possible letters for our citizens

• Illustrated letters: only if action is needed

• Inclusiveness

Steps to create an illustrated letter

Step 1: shorten the text

Step 2: re-formulate

Step 3: make lay-out

Step 4: select visuals

Step 5: test

Step 6: repeat steps1-5

Shorten the text and re-formulate

Lay-out

Visuals

Test

• Challenge theassumptions

• GOOB = FUN!

Questions?

https://www.gebruikercentraal.nl/instrumenten/kennisbank-beeldtaal/