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Slide ‹#›

SolarCity CONFIDENTIAL

From Technology to ProductSmall Solar Growing Big

History

Slide 2

Conservation

Slide 3

Sustainability

Slide 4

Cleantech

Slide 5

“Abundance by Design” -RMI

Context

Slide 6

The Energy Imperative

10000

100000

GDP Per Capita

United States

Slide 7

Sources: World Resources Institute; International Monetary Fund

100

1000

100 1000 10000 100000 1000000

Energy Use Per Capita

GDP Per Capita

Ethiopia

Increasing Energy Demand

400

500

600

700

800

Quadrillion Btu Renewables

Nuclear

Coal

Natural Gas

Slide 8

0

100

200

300

198019

8419

8819

9219

9620

0020

0420

0820

12E

2016

E20

20E

2024

E20

28E

Quadrillion Btu

Natural Gas

Liquids

Source: EIA

A Changing Climate

Slide 9

Source: UNEP

Rising Electricity Costs

Average CA Electricity Prices

12

14

16

18

Slide 10

Source: CEC

0

2

4

6

8

10

1960 1970 1980 1990 2000 2010

Residential

Commercial

The Solar Opportunity

Slide 11

Energy Reserves: Solar is Abundant

Slide 12

Source: Schuco

Solar is Abundant

Slide 13

Source: SEIA

High Value Energy

Slide 14

Investment in Solar

$5.0

$6.0

$7.0

$8.0

$9.0

Billions ($)

Solar

Slide 15

Source: cleanedge.com$-

$1.0

$2.0

$3.0

$4.0

$5.0

2004 2005 2006 2007 2008

Billions ($)

Solar

Cleantech

Solar Technology Improvement

Slide 16

Source: NREL

Market Expansion

US Grid Connected Installations

250

300

350

MEGAWATTS INSTALLED

Global Solar PV Market

5000

6000

7000

MEGAWATTS PRODUCED

• Solar adoption accelerating

• More states becoming solar friendly

Slide 17

0

50

100

150

200

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

E

2009

E

YEAR

MEGAWATTS INSTALLED

0

1000

2000

3000

400019

97

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

E20

09E

YEAR

MEGAWATTS PRODUCED

Sources: Prometheus Institute, DOE, SolarBuzz, Michael Rogol, Navigant Consulting

Headroom

Slide 18

Source: EIA

Small Solar Going Big

Slide 19

SolarCity At-A-Glance

Quick FactsQuick FactsQuick FactsQuick Facts

• Founded July 4, 2006Founded July 4, 2006Founded July 4, 2006Founded July 4, 2006

• 100’s of employees100’s of employees100’s of employees100’s of employees

• 3 States3 States3 States3 States————CA, AZ, ORCA, AZ, ORCA, AZ, ORCA, AZ, OR

InnovationsInnovationsInnovationsInnovations

• Community ProgramsCommunity ProgramsCommunity ProgramsCommunity Programs

• SolarLeaseSolarLeaseSolarLeaseSolarLease

• SolarBidSolarBidSolarBidSolarBid

Slide 20

• 1000’s of customers1000’s of customers1000’s of customers1000’s of customers • SolarGuardSolarGuardSolarGuardSolarGuard

• SolarWorksSolarWorksSolarWorksSolarWorks

• Canopy Mounting SystemCanopy Mounting SystemCanopy Mounting SystemCanopy Mounting System

SolarCity provides solar power system design, financing,

installation and monitoring services

Product Innovations

Slide 21

Soleo Platform

Slide 22

SolarWorks (Tracks every job from design to installation)

• Tracks status of every job in progress

SolarWorks (Tracks every job from design to installation)


SolarBid (Provides accurate, traceable customer bids)

• Models energy production (shade, orientation, efficiency)

• Calculates detailed financial return (utility bills & ROI)

• Presents concise graphical summary to customer

SolarBid (Provides accurate, traceable customer bids)

• Models energy production (shade, orientation, efficiency)

• Calculates detailed financial return (utility bills & ROI)

• Presents concise graphical summary to customer

Soleo Platform—Energy Service Management

Slide 23


• Scheduling of resources and inventory

• Detailed reporting on metrics


• Scheduling of resources and inventory

• Detailed reporting on metrics

SolarGuard (Monitors every system installed)

• Wireless platform enables ease of installation

• Backend system management and customer portal

• Expanded to mobile platforms and demand monitoring

SolarGuard (Monitors every system installed)

• Wireless platform enables ease of installation

• Backend system management and customer portal

• Expanded to mobile platforms and demand monitoring

SolarLease Calculator

Slide 24

Monitoring Enabled Performance Guarantee

Transparency Key to Solar as a Service

• Installation Status

• Savings Generated

Transparency Key to Solar as a Service

• Installation Status


Slide 25


• Electricity Output

• Environmental Impact

• Mobile Access

• Sharing Functionality


• Electricity Output

• Environmental Impact

• Mobile Access

• Sharing Functionality

Mounting Systems

Slide 26

• Significant cost reduction

• Improved aesthetics

• Improved performance

Canopy Mounting System

Slide 27

MOUNTING HARDWARE SPEEDS INSTALLATIONMOUNTING HARDWARE SPEEDS INSTALLATION

CLEAN, AESTHETICALLY PLEASING LOOKCLEAN, AESTHETICALLY PLEASING LOOK

SolarLease Financing

Slide 28

Turn Sunshine into Savings

Provide clean power to homeowners at a cost less than the utility

$200

$150

• Reduces upfront cost

• Savings from day one

Slide 29

$100

$50

$0

OLD UTILITY

BILL

SOLARLEASE

PAYMENT

NEW UTILITY

BILL

• Hedge against rising electricity

costs

• SolarCity takes care of

everything for the customer for

the life of the system

Principles of Design

Slide 30

Customer Voice

• Field time and direct observation

Customer Voice


Product Design Methodology

Culture

• Empowerment. Inverted hierarchy.

• Continuous improvement

• Action orientation

Culture

• Empowerment. Inverted hierarchy.

• Continuous improvement

• Action orientation

Slide 31


• Customer feedback

• Sales input


• Customer feedback

• Sales input

Prototyping

• Field trials. Employee discount.

• Fail fast. Iterate. Succeed sooner

• Focus

Prototyping

• Field trials. Employee discount.

• Fail fast. Iterate. Succeed sooner

• Focus

Ben Tarbell

Director of Products

[email protected]

Slide 33

8 8 8 . S O L . C I T Y I 888.765.2489 IIII SOLARCITY.COMSOLARCITY.COMSOLARCITY.COMSOLARCITY.COM

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