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  • Slide #

    SolarCity CONFIDENTIAL

    From Technology to ProductSmall Solar Growing Big

  • History

    Slide 2

  • Conservation

    Slide 3

  • Sustainability

    Slide 4

  • Cleantech

    Slide 5

    Abundance by Design -RMI

  • Context

    Slide 6

  • The Energy Imperative

    10000

    100000

    GDP Per Capita

    United States

    Slide 7

    Sources: World Resources Institute; International Monetary Fund

    100

    1000

    100 1000 10000 100000 1000000

    Energy Use Per Capita

    GDP Per Capita

    Ethiopia

  • Increasing Energy Demand

    400

    500

    600

    700

    800

    Quadrillion Btu Renewables

    Nuclear

    Coal

    Natural Gas

    Slide 8

    0

    100

    200

    300

    198019

    8419

    8819

    9219

    9620

    0020

    0420

    0820

    12E

    2016

    E20

    20E

    2024

    E20

    28E

    Quadrillion Btu

    Natural Gas

    Liquids

    Source: EIA

  • A Changing Climate

    Slide 9

    Source: UNEP

  • Rising Electricity Costs

    Average CA Electricity Prices

    12

    14

    16

    18

    Slide 10

    Source: CEC

    0

    2

    4

    6

    8

    10

    1960 1970 1980 1990 2000 2010

    Residential

    Commercial

  • The Solar Opportunity

    Slide 11

  • Energy Reserves: Solar is Abundant

    Slide 12

    Source: Schuco

  • Solar is Abundant

    Slide 13

    Source: SEIA

  • High Value Energy

    Slide 14

  • Investment in Solar

    $5.0

    $6.0

    $7.0

    $8.0

    $9.0

    Billions ($)

    Solar

    Slide 15

    Source: cleanedge.com$-

    $1.0

    $2.0

    $3.0

    $4.0

    $5.0

    2004 2005 2006 2007 2008

    Billions ($)

    Solar

    Cleantech

  • Solar Technology Improvement

    Slide 16

    Source: NREL

  • Market Expansion

    US Grid Connected Installations

    250

    300

    350

    MEGAWATTS INSTALLED

    Global Solar PV Market

    5000

    6000

    7000

    MEGAWATTS PRODUCED

    Solar adoption accelerating

    More states becoming solar friendly

    Slide 17

    0

    50

    100

    150

    200

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    E

    2009

    E

    YEAR

    MEGAWATTS INSTALLED

    0

    1000

    2000

    3000

    400019

    97

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    E20

    09E

    YEAR

    MEGAWATTS PRODUCED

    Sources: Prometheus Institute, DOE, SolarBuzz, Michael Rogol, Navigant Consulting

  • Headroom

    Slide 18

    Source: EIA

  • Small Solar Going Big

    Slide 19

  • SolarCity At-A-Glance

    Quick FactsQuick FactsQuick FactsQuick Facts

    Founded July 4, 2006Founded July 4, 2006Founded July 4, 2006Founded July 4, 2006

    100s of employees100s of employees100s of employees100s of employees

    3 States3 States3 States3 StatesCA, AZ, ORCA, AZ, ORCA, AZ, ORCA, AZ, OR

    InnovationsInnovationsInnovationsInnovations

    Community ProgramsCommunity ProgramsCommunity ProgramsCommunity Programs

    SolarLeaseSolarLeaseSolarLeaseSolarLease

    SolarBidSolarBidSolarBidSolarBid

    Slide 20

    1000s of customers1000s of customers1000s of customers1000s of customers SolarGuardSolarGuardSolarGuardSolarGuard

    SolarWorksSolarWorksSolarWorksSolarWorks

    Canopy Mounting SystemCanopy Mounting SystemCanopy Mounting SystemCanopy Mounting System

    SolarCity provides solar power system design, financing,

    installation and monitoring services

  • Product Innovations

    Slide 21

  • Soleo Platform

    Slide 22

  • SolarWorks (Tracks every job from design to installation)

    Tracks status of every job in progress

    SolarWorks (Tracks every job from design to installation)

    Tracks status of every job in progress

    SolarBid (Provides accurate, traceable customer bids)

    Models energy production (shade, orientation, efficiency)

    Calculates detailed financial return (utility bills & ROI)

    Presents concise graphical summary to customer

    SolarBid (Provides accurate, traceable customer bids)

    Models energy production (shade, orientation, efficiency)

    Calculates detailed financial return (utility bills & ROI)

    Presents concise graphical summary to customer

    Soleo PlatformEnergy Service Management

    Slide 23

    Tracks status of every job in progress

    Scheduling of resources and inventory

    Detailed reporting on metrics

    Tracks status of every job in progress

    Scheduling of resources and inventory

    Detailed reporting on metrics

    SolarGuard (Monitors every system installed)

    Wireless platform enables ease of installation

    Backend system management and customer portal

    Expanded to mobile platforms and demand monitoring

    SolarGuard (Monitors every system installed)

    Wireless platform enables ease of installation

    Backend system management and customer portal

    Expanded to mobile platforms and demand monitoring

  • SolarLease Calculator

    Slide 24

  • Monitoring Enabled Performance Guarantee

    Transparency Key to Solar as a Service

    Installation Status

    Savings Generated

    Transparency Key to Solar as a Service

    Installation Status

    Savings Generated

    Slide 25

    Savings Generated

    Electricity Output

    Environmental Impact

    Mobile Access

    Sharing Functionality

    Savings Generated

    Electricity Output

    Environmental Impact

    Mobile Access

    Sharing Functionality

  • Mounting Systems

    Slide 26

  • Significant cost reduction

    Improved aesthetics

    Improved performance

    Canopy Mounting System

    Slide 27

    MOUNTING HARDWARE SPEEDS INSTALLATIONMOUNTING HARDWARE SPEEDS INSTALLATION

    CLEAN, AESTHETICALLY PLEASING LOOKCLEAN, AESTHETICALLY PLEASING LOOK

  • SolarLease Financing

    Slide 28

  • Turn Sunshine into Savings

    Provide clean power to homeowners at a cost less than the utility

    $200

    $150

    Reduces upfront cost

    Savings from day one

    Slide 29

    $100

    $50

    $0

    OLD UTILITY

    BILL

    SOLARLEASE

    PAYMENT

    NEW UTILITY

    BILL

    Hedge against rising electricity

    costs

    SolarCity takes care of

    everything for the customer for

    the life of the system

  • Principles of Design

    Slide 30

  • Customer Voice

    Field time and direct observation

    Customer Voice

    Field time and direct observation

    Product Design Methodology

    Culture

    Empowerment. Inverted hierarchy.

    Continuous improvement

    Action orientation

    Culture

    Empowerment. Inverted hierarchy.

    Continuous improvement

    Action orientation

    Slide 31

    Field time and direct observation

    Customer feedback

    Sales input

    Field time and direct observation

    Customer feedback

    Sales input

    Prototyping

    Field trials. Employee discount.

    Fail fast. Iterate. Succeed sooner

    Focus

    Prototyping

    Field trials. Employee discount.

    Fail fast. Iterate. Succeed sooner

    Focus

  • Slide 32

  • Ben Tarbell

    Director of Products

    [email protected]

    Slide 33

    8 8 8 . S O L . C I T Y I 888.765.2489 IIII SOLARCITY.COMSOLARCITY.COMSOLARCITY.COMSOLARCITY.COM