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From Startup to Success:

Characteristics of

an Effective Entrepreneur

Nina Pickell

Beyond Intent, ninapickell.com

© 2016 Nina Pickell

Is Entrepreneurship for You?

What are

your

opinions,

attitudes,

beliefs?

What is

your

current

mindset?

Have an

open mind.

Start a

venture on

facts vs.

opinions or

emotion.

Knowledge is power.


• Types of ventures, income, systems.

• How your strengths can work for you.

• How to bridge gaps with the right resources.

• How to set yourself up for success.

The Facts

• It IS easier — but that doesn’t mean it’s easy.

• Failure rates are high. They don’t have to be.

• 70% of small businesses are owned and

operated by a single person.

• Few understand financial leverage and business

models – much less themselves – beforehand.

• Many feel trapped for life in a traditional system.

“Turning your passion into your job is easier than finding

a job that matches your passion.” – Seth Godin

Trends: The Time is Right

28.8 million SMB’s in the U.S., which is

99.7% of all U.S. businesses

“Contingent [“gig”] workers

represented 29% of all

US workers last year,

or 44 million people.”- Staffing Industry Analysts, 2016


Trends: The Time is Right

“What the sharing economy is doing is

giving the power of

the corporation to the individual.”- Robin Chase, Zipcar co-Founder

Technology, the Internet, and mobile enable

disintermediation and instant access.

And, there are positive industry trends.


Entrepreneurs: Motivation

Understanding Yourself

• 360º assessment

• Self-assessment tools - strengths/weaknesses

• Identify what you enjoy and don’t enjoy as well

as non-negotiables

• Professional coach

• Books, videos, workshops

• Meditation

• Writing/Journaling


Exercise: Let’s Get Real

• Divide a piece of paper into 4 sections as shown.

• Fill out the sections.

• Consider your responses.

• Determine action plan and bridge gaps with

resources.Strengths Weaknesses

Likes Dislikes


You Can Create What You Want

• What do you enjoy and want?

• Do you want time freedom?

• How involved do you want to be?

• What do you want to earn now? Future?

• What are security, risk, freedom to you?

E = Employee B = Business Owner

S = Self-Employed I = Investor

No Leverage:

You are trading your

time for money.

Leverage:

People make money

for you or money

makes money for you.


Highly Successful Entrepreneurs are

Relentlessly Committed

Be better than typical.© 2016 Nina Pickell

Highly Successful Entrepreneurs

are Resilient

“Fall down 7 times.

Get up 8.”- Japanese Proverb


Highly Successful Entrepreneurs are

Obsessively Open-Minded

• You don't have to be good at everything.

• We all evolve as do our likes, goals, dreams.

• You can reinvent yourself and your business

many times.

• Trying it on is one way to know if it is for you.

• You can let go of fears. Be bold! Believe.

• Seek input and ideas everywhere. Don’t do all.

• Adapt, grow, innovate!


The Most Successful

Entrepreneurs…

• Take time to understand entrepreneurship,

financial options, and themselves.

• Align what they value, enjoy and

want in life with a business model.

• Invest in systems, not just products.

• Act more on facts than opinions

or emotions.

• Assemble the right team, advisors.

• Create a winning game plan. Innovate.

The only way

to do great

work is to

love what

you do.

– Steve Jobs

Why Small Businesses Fail

Investing in a

product or

service,

not a system

Investing with

friends without due

diligence & planning

Lacking the right

resources:

money, people

Lack of

preparation:

research,

assessment,

analysis

Lacking a Good Plan:

"Lack of direction, not lack

of time, is the problem.

We all have 24-hour

days."

- Zig Ziglar

Lack of

knowledge or

info about

business

models


Keys to Success

• Set goals and develop an action plan.

• Be consistent – daily activities.

• Focus on increasing your skills,

abilities and knowledge.

• Manage your thoughts and keep

positive people around you.

• Use effective branding and all

available tools (e.g. CRM).

• Remember marketing, sales, 360 view!


What’s Next?

• Study entrepreneurship, models, options.

• Decide what you want out

of your life and career.

• Assess your strengths,

weaknesses, assets.

• Get input. Assemble a team.

• Develop a game plan.

• Start, monitor, learn, evolve.

You have to

expect things

of yourself

before

you can do

them.

- Michael Jordan

“Abundance is not

something we acquire.

It is something

we tune into.”

– Dr. Wayne Dyer

Thoughts to Live By



If Not Now, When?

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