from social network to business ecology
TRANSCRIPT
From Social Network to
Business Ecosystem
Matt Chanoff/Flashpoint
July 2013
My Social Network
RelationshipsKinds of People Social Glue
• Close family
• Distant family
• Old friends
• New friends
• Colleagues and
business contacts
• Contacts of contacts
• …
• Entertaining
• Validating
• Impressing
• Informing
• Serving receiving
services
• …
Business Model
Business Ecosystem
Partnersfor
doingTeam
Partnersfor
SellingCustomers
RelationshipsTypes Social Glue
• Partners for doing
• Team
• Partners for selling
• Customers
• Financial transactions
• Enabling persistance
Two ConceptsPersistence Enabling
• Being what you need
to be
• Making it possible for
your customers to act
and to be in a way that
allows them to persist
I am what I am
I am a rock
I want to be what I am
I need some help
People:
Why the aren’t what the are
• Basic needs
• Specialized needs
• Aspirations
• Improvement goals
• Conflict resolutions
Who are these People?Partners
for Doing
• Investors• Material
providers• Service
providers• Asset
lenders
Team
• Domain experts
• Technical experts
• ?
Partnersfor
Selling
• Channel• Retailers• ?
Customers
?
What is Consistently
Important for them?
…that requires
enabling?
Investors
Putting money to work to create value
Choosing & making
deals
Money
Limited partners
Social networks, certifica-
tions
Companies to invest in
One-to-one, reports …
Good exitsCost of money & everything else
Other investors
Material Providers
Service Providers
Asset Lenders
Domain Experts
Technical Experts
Distributors
Retailers
And most of all
Customers
The work of starting a company:
To transform yourself and your assets into a thing in the
world that enables customers to be and do what is
consistently important to them
Take-Aways
• Business ecosystems are social networks
• The network glue is called “enabling”
• To make one, learn what your customers need
enabled
• Then, learn how to enable them
• Finally, turn yourself into that
Thank You