From smoke-signals to tweets and posts: methods and messages are changing

GCA2013

Wednesday 13 - Friday 15 February 2013 Swissotel Sydney, 68 Market Street Sydney

www.govcomms.com.au

With new technologies allowing more accurate, immediate and up to date communications, how do we define the best methods and messages for our audience?

What are the best communications platforms?

How do we connect and engage with our people?

What information do our people want and need?

These are challenging questions and having the right response can mean the difference between success and failure.

KEY PRESENTATIONS BY Anders Sorman-Nilsson - Innovation Intersections: tapping diversity in thinking

Anders is the founder and creative director of the research and strategy company

Thinque; active member of TEDGlobal; and the curator of the Social Media & Communications Summit.

Innovation happens at the intersection of thought. Your team members all have unique gifts and talents - one of them is the authentic way they think, communicate and solve problems. To harness the thinking capital in your organisation you need to create innovation intersections that encourage your people to contribute their unique intelligence at work.

Deb Ganderton - Invest in yourself

Deb is the Executive Manager, Communications & Engagement at Melbourne s City of Boroondara. She is a communications thought leader, appearing internationally as an innovation speaker. She has a Masters, Strategic foresight at Swinburne University of Technology

Introducing the concept that the world is changing for communicators and that it is up to us to lead our organisation's thinking as to where we fit in. A thought provoking session using foresight and social change tools.

The GCA Conference objectives are to:

share experiences, engage and stimulate ideas

understand new and diverse ways of communicating

network with experts, practitioners and industry colleagues

provide information and practical solutions for communications challenges and opportunities.

www.govcomms.com.au

All queries:

Caryn Morgan, CMA Events T 02 9810 2701 E caryn@cmaevents.com.au

THE PROGRAM

consists of presentations by Public Relations and Communication leaders; case studies prepared by

our peers; and panel/audience discussions aimed at finding innovative approaches to age old roadblocks. We discover the evolution of traditional public relations into the multifaceted discipline it is today.

Open forums; facilitated discussion covering real life situations, applications and solutions Who should attend?

Local or State Government personnel whose role involves communication - including public relations, communications and media practitioners as well senior staff.

Directors, General Managers and Chief Executive Officers who want to learn more about the strategy and methods for sound government corporate communication.

PRE CONFERENCE ACTIVITIES Wednesday 13 February 2013 (1-5pm) Visit Willoughby City Council and learn about their ground breaking Strategic Communications project.

Case Study & Site Tour: Willoughby City Council hosted Event Venue: Eastern Terrace of The Concourse with the Urban Screen (outdoor screen) The Program: Community Engagement Strategies for a major CBD Civic Place Redevelopment

The Referendum Process - stages of communication with the community during the building process

Transforming the Development from Civic focus to an Internationally competitive focus and the balance of both (communication strategies and the subtleties required)

Urban Screen - National Communication Strategies using the Urban Screen

Showcasing the Inaugural National Reading Hour event hosted by Willoughby City Council

Destination Chatswood - disconnecting from the Corporate brand to the Tourism brand

Strategies to incorporate a broad range of cultures - how to sell to a multidimensional demographic Logistics: 1.15pm

coach departs for The Concourse, Chatswood 2pm

Welcome by Willoughby City Council 5pm

Coach returns to Swissotel Sydney

COMMUNICATIONS EXCELLENCE AWARDS The annual Government Communications Australia (GCA) Awards recognise the exceptional work of government communicators. The GCA recognises and rewards outstanding examples of communications strategy and programming in accordance with best practice standards.

The Awards are distinguished by criteria that require entrants to articulate the whole communication process, from inception to completion

significant emphasis is placed on the measurement and articulation of the result of the program.

The categories for the CGA 2013 Awards are:

Best Communications/Engagement

(< 250 employees)

Best Communications/Engagement (> 250 employees)

Best Marketing Communications (<$10K)

Best Marketing Communications (>$10K)

Best Advocacy/ Community Partnership

Best Social Marketing Campaign

Best Accessible Communications

Best Tourism and Events Communication

Best Internal Communications/Engagement

Best Digital Media

The GCA Awards Dinner will take place on Thursday 14 February 2013 at the Swissotel

Our Partners who we thank so much for their support and enthusiasm!

www.govcomms.com.au

All queries:

Caryn Morgan, CMA Events T 02 9810 2701 E caryn@cmaevents.com.au

WEDNESDAY 13 FEBRUARY 2013 - SITE VISIT AND CASE STUDY 1-5pm Site Visit to Willoughby City Council and Strategic Community Engagement Case Study

Community Engagement Strategies for a major CBD Civic Place Redevelopment covering:-

Referendum Process - Stages of Communication with the community during the building process

Transforming the Development from Civic focus to an Internationally competitive focus and the balance of both (communication strategies and the subtleties required)

Destination Chatswood - Disconnecting from the Corporate brand to the Tourism brand - Strategies to incorporate a broad range of cultures

How to sell to a multidimensional demographic

Communications Team Willoughby City Council

6-8pm Welcome Reception - Swissotel Sydney, 24th Floor Executive Lounge A wonderful opportunity for our regional and interstate delegates to meet prior to commencement. It is a long tradition of the conference, and proves an excellent way to start relationships or meet up with old friends. With so many of us working in isolation, this event allows to strengthen our support networks. This year, we will meet high above the city with Sydney Tower just beyond our grasp!

THURSDAY 14 FEBRUARY 2013

8.45am Association President Welcome - GCA2013 Commences 9 -9.45am Opening Address: Invest in yourself. This session will introduce the concept that the world is

changing for communicators and that it is up to us to lead our organisation's thinking as to where we fit in. A thought provoking session using foresight and social change tools. This session will open your mind to possibilities, the conference content will inform your thinking and the final session - The end of corporate communications (as we know it) will hopefully give you a personal roadmap.

Deb Ganderton Exec Manager Comms & Engagement City of Boroondara

9.45 -10.30am Content strategy - Content strategy is a set of tools to help organisations produce better web content in all its forms - content that's more readable, up-to-date, consistent, interesting and more relevant to customers. In this presentation, we'll give an outline of what content strategy is, illustrated with real-life examples of how it's helped organisations tame out-of-control websites and turn their digital content from a liability into an asset. Weave Web took home the award for best eCommerce site at the Australian Web Industry Association Awards in October; and were finalists in the Best Accessibility category! Learn from the winners!

Susan Cowan Director Weave Web Communications

10.30 -11am Morning Tea

11 -11.45am Seeing is believing! Video will rule the Online world by 2016. YouTube is second only to Google is usage and the National Broadband Network [NBN] will supercharge content offerings and bring video into the reach of everybody in every organisation. Video brings seeing is believing alive! Young communication professionals who can write for the small screen and create visual content will be sought. Yes that means TV style programs and dont forget animation. Boring Dot Point Websites will be dead in 5 years

Peter Fitz Director CALD WORLD

11.45-12.30pm Managing the Media in a Crisis - helping you to deal confidently, effectively and strategically Geoffrey Stackhouse Managing Director Clarity Solutions

12.30 -1.30pm Lunch

1.30 -2.15pm The Naked Truth about Social Media

A Case Study on the City of Rockingham Cadell Buss Mgr, Economic Development City of Rockingham

2.15 -3pm Social Media Legal implications - Communications Department s role & responsibilities. The laws governing writing & publishing have been largely ignored in the online world. How the new ruling regarding Facebook could impact on your organisations communication and messages.

Jack Dolphin Social Media Specialist, Mills & Oakley Lawyers

3 -3.30pm Afternoon Tea

3.30 -4.15pm A Branding & Corporate/Community Consultation Success! CASE STUDY: Penrith is here! Penrith City Council has worked for 18 months with the community to rebrand Penrith City. With a view to attracting economic growth, jobs and tourism, the local business community has come on board to work together and has adopted the Penrith is Here brand into their own branding. This is a unique approach to consolidating the value of the city and what we can aspire to as a community.

The next stage is a city-wide marketing plan with our stakeholders including investors and developers, retail, tourism and business. We are all speaking with one voice, using the same language and where possible aligning our marketing strategies.

Barbara Magee Mgr, Corporate Communications & Marketing Penrith City Council

4.15 -5pm Invest in your career - learn what makes a killer resume Pauline Bennett Mgr Organisational Development City of Whitehorse

6.30-11pm Government Communications Australia Awards Dinner The annual Government Communications Australia (GCA) Awards recognise the exceptional work of government communications. The GCA recognizes and rewards outstanding examples of communications strategy and programming in accordance with best practice standards. The awards will be presented to the best of the best in each category, with an overall winner of the prestigious National Communications Award.

Dress code: cocktail and evening dress / lounge suit

FRIDAY 15 FEBRUARY 2013

9am Conference Chair Welcome

9.15-10am KEY NOTE ADDRESS: Innovation Intersections: tapping diversity in thinking New ideas and a GPS reading of future trends, latest thinking tools to harness the power of innovation, generation and communication trends.

Anders Sorman-Nilsson Thought Leader & TEDster Thinque

10 -10.30am Morning Tea - Last chance to check out of Swissotel

10.30-11.15am Who are you and what do you want? Issues for Australian local government

communicators. Drs Peter Simmons and Felicity Small from Charles Sturt University are doing a national study of local government communication professionals and the work we do. This study will help us to understand and develop as a profession. Although local government communication is an essential part of Australian life, this is the first national study of its kind in Australia. It will help us to understand and plan for:

the people who work in communication-related work for local government

the type of work done by local government communicators

professional development and other needs of local government communicators.

Dr Peter Simmons Associate Head of School Charles Sturt University

11.15-12pm Harnessing Social Media

24/7 response, future possibilities, platform innovation Kerry Kalcher PR Project Manager Heart Foundation

12 -12.45pm Lunch

12.45 -1.30pm Crisis Communication - why everyone should have a plan! Case Study: Sink or Swim - Griffith's Flood Crisis! In March 2012 Griffith and surrounds were flooded - Griffith is inland regional centre with city centre 40kms from the nearest waterway! The council, SES, Fire & Police had no flood crisis strategy; no communications unit set up. Naomi Brugger was all that remained of Griffith's comms department after staff cuts. A very steep learning curve - learning to work with the media, the populace, emergency departments on the run. Should all councils have an emergency plan? YES! Has the traditional role of PR changed? YES! No longer simply notifying newspapers & providing info for Radio - Griffith Comms became the coordinator of local, state & volunteer workers!

Naomi Brugger Corporate Communications Griffith City Council

1.30 -2.15pm Ripping Yarns: Building a Local Government image and brand campaign from scratch Craig Johnstone Media Executive LGAQ

2.15-2.30pm Quick Afternoon Coffee!

2.30 -3.45pm Forum Discussion: The end of corporate communications (as we know it) A facilitated session by communication thought leader Deb Ganderton exploring the evolution of a new profession. As we look into the future, we cannot assume the professions - as we know it - will continue. Recent trends in stakeholder engagement, leadership behaviours and reliance on technology create a fundamental change in why our profession exists and what contribution we can make. The Panel will consist:

20 something - call centre leader, news cartoonist, blogger

30 something - online journalist

40 something - community engagement practitioner and accredited facilitator

50 something - employee engagement, internal communications practitioner

60 something - innovation and change management guru

Deb Ganderton Exec Mgr Communications & Engagement City of Boroondara

3.45 - 4pm It s a wrap! GCA thanks all those involved!

Our Partners who we thank so much for their support and enthusiasm!

All queries:

Caryn Morgan, CMA Events T 02 9810 2701 E caryn@cmaevents.com.au

GCA2013

CONFERENCE REGISTRATION FORM AND TAX INVOICE

13 -15 February 2013 Swissotel Sydney Registration closes on 6 February 2013 ABN: 68725581731

GCA is a not for profit organisation and GST does not apply, please use this form as a tax invoice Complete all sections below , scan and email to caryn@cmaevents.com.au

Or Register Online: http://www.govcomms.com.au/programs/conference

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REGISTRATION FEES & PAYMENT

Meet with Willoughby City Council (Wednesday 13 February 2013: 1pm-5pm)

$50 per person

An afternoon hosted by Willoughby City Council focusing on community consultation (includes transport and refreshments)

Full Conference Registration (early bird rate until 31/12/12 - $1190 from 01/01/13)

$990 per person

Includes attendance at the welcome reception on Wed 13 February, 2 day conference with presenters' notes, morning teas, lunches and afternoon tea each day, GCA Awards Dinner on Thurs 14 February 2013

Day Registration $500 per person, per day

(includes attendance for 1 day of the conference program, catering and conference proceedings ) Please indicate the day you will be attending: Thurs 14 Feb

Fri 15 Feb

Accompanying Guest Tickets per person (NB, these activities are included in the Full Conference Registration fee)

Welcome Reception - Wednesday 13 February 2013 $95 per person

3rd GCA Awards Dinner - Thursday 14 February 2013 $185 per person

Cost Summary Conference Wed 13 February Afternoon Site Visit $ Full Conference Registration $ Day Delegate Fee x ___ days $ Guest Tickets: Welcome Reception @ $95 per person $ GCA Awards Dinner @ $185 per person $

TOTAL: $

I will be paying by Cheque

I will be paying by Electronic Transfer

on date?

Payments by Cheque Payments by Electronic Transfer Contact Details Mail this registration form together with a cheque payable to Local Govt Public Relations Association:-

Email

this form to caryn@cmaevents.com.au

indicating the date of the transfer Bank: Bendigo Bank

All conference enquiries:

Caryn Morgan T: (02) 9810 2701 E: caryn@cmaevents.com.au

PO Box 891

ROZELLE NSW 2039

BSB: 633 000 Account: 139200059

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Please note all credit card transactions incur at 3.4% transaction fee

Cancellation Policy Refunds less 20% will be granted for written cancellations up to 6 February 2013. There will be no refunds after this time. Substitutions are allowed up to 48 hours prior

GCA2013

ACCOMMODATION BOOKING FORM

13-15 February 2013 Swissotel Sydney

ACCOMMODATION BOOKING (this document will be forwarded directly to the hotel)

Swissotel Sydney 68 Market Street, Sydney www.swissotel.com

The rates quoted include full buffet breakfast in Jpb Restaurant and full use of the hotel s heated pool, spa and sauna.

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Room Type Classic King

Single Occupancy @ $270 per night

Twin Share* @ $145 per person, per night

Classic King - Double (2 people/ 1bed) @ $290 p/n

2 people/ 2beds

*Sharing With You have selected Twin Share - please advise the name of the person you will be sharing with

Special requirements Smoking Room

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I hereby authorise the following charges to be charged to the credit card below (please tick appropriate box)

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Please note that all credit card payments will incur a surcharge of 1.5%

Swissotel Sydney will charge the full amount for the accommodation booking one (1) month prior to arrival - 13 January 2013

Car park charges - $35 per 24 hours (however does not allow unlimited entry and exit)

Please note cancellation policies apply

All queries:

Caryn Morgan, CMA Events T 02 9810 2701 E caryn@cmaevents.com.au

www.govcomms.com.au