Showrooming

Webrooming

From

to

Era

Embrace OMNIchannel experience

Created by www.NewBlack.io

Webrooming vs. Showrooming

How to embrace webrooming in Research stage

How to embrace webrooming in Purchase stage

4 key factors to embrace OMNI-channel experience

Research Online -> Purchase Offline

Dynamic supply chain process

Research Offline -> Purchase Online

Pro-activeProvide consumers withrelevant and local info

such as nearby store location,direction, travel time fromshoppers current locationand nearby parking info.

ExperienceEngage with consumers totouch & feel their product

selection and helpthem to reduce the scope of

search.

ExpertiseDemonstrate product features& benefits that are relevantto the consumers’ need andgive advice & solution tocomplete their shopping

journey by cross-sell & up-sell.

EfficiencyEnsure a fast & smooth

checkout processwith a variety of payment

options, delivery options anddigital receipts option.

EfficiencyOptimize omni channel

experience such as onlinereservation in nearby store,ready pick up notification

and pick up time framesuggestion.

AccuracyAvoid consumers

disappointment due to wronginfo such as in-store inventory,

price, opening time andwarranty policy.

1

Empower employees with knowledge2

Effective data analytic3

Integrated commerce platform4