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  • NEW ICE & SMOKE FROM SHADES EQ CREAM

    GET INSPIRED. BE PART OF IT.

    REDKEN.COM

    ACID PH TECHNOLOGY OUTSTANDING RESISTANCE TO BREAKAGE OPTIMIZED FIBER INTEGRITY RICH, DEEP, LONG-LASTING COLOR RESULTS

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    Give your clients the perfect refresh with NEW ICE & SMOKE shades from Shades EQ Cream. The new Violet family lets you create stunning cool violet results with incredible shine—perfect for toning and refining warmth. Hair is left conditioned and touchably soft, thanks to the rich cream formula with pomegranate oil, rice protein and conditioning polymers.

    09V Soft Lilac

    06V Fresh

    Lavender

    04V Rich Iris

    INTRODUCING THE NEW VIOLET FAMILY Counteracts warm yellow tones and deposits rich violets at darker levels to create chic plum and raisin shades.

    GET READY FOR YOUR COOLEST COLOR EVER!

    PRE-SERVICE STEPS PRE-SERVICE BEST PRACTICES Before you begin any chemical service... · Precisely follow package instructions for haircolor, lightener and texture products · Wear suitable gloves for all applications · Perform necessary patch tests as outlined in the directions · Utilize protective smocks or capes for you and your clients during the service

    SKIN ALLERGY TEST · Remove earrings. Behind the ear and using a cotton-bud apply a little

    of the unmixed colorant product sufficient to cover an area of 1 to 2 cm2 (e.g. the size of a small coin). Re-apply allowing it to dry between applications. Carefully reseal the colorant container.

    · Leave for 48 hours without washing, covering or touching. If during this period you or your client notice any abnormal reactions, such as itching, redness or swelling in or around the test area, DO NOT APPLY THE PRODUCT.

    STRAND TEST Shades EQ Cream or Cover Plus may be readily accepted by porous hair that has been chemically treated or damaged from environmental exposure or heat styling. Always conduct a preliminary strand test to determine how the hair will accept color. Apply Shades EQ Cream or Cover Plus to a small section of hair and process according to directions.

    REDKEN HAIRCOLOR COLLECTION

    REDKEN CHEMISTRY Customized in-salon services help you treat and transform every client’s hair— while increasing your revenue.

    HAIRCARE Scientifically advanced, benefit-driven shampoos, conditioners and treatments deliver simple solutions to hair’s specific needs.

    NATURE’S RESCUE Paraben-free, sulfate-free and silicone- free haircare essentials remove impurities and buildup while providing an instant ocean escape.

    STYLING Runway-worthy stylers help you achieve any look from sleek to textured, subtle to extreme.

    INTRA FORCE Customizable system for all types of thinning hair includes an in-salon service, at-home regimens and targeted treatments for thicker, fuller hair in 30 days!

    REDKEN FOR MEN High-performance groomers including haircare, styling and the industry’s first professional haircolor for men to create effortless styles.

    ADDITIONAL REDKEN PRODUCTS Redken offers advanced in-salon treatments plus a complete collection of haircare and styling products to enhance your talents:

    SHADES EQ GLOSS SHADES EQ CREAM SHADES EQ COVER PLUS › Mix of direct and oxidative dyes

    › Liquid consistency for traditional uses: glaze, refresh and correct

    › Refresh Chromatics and Color Fusion

    › Blend 50% gray with a sheer result

    › Acidic pH

    › Adds reflective shine

    › 100% oxidative dyes provide maximum longevity

    › Rich cream consistency for more precise techniques, including lowlighting and color blocking

    › Correct and add condition to overly-lightened or damaged hair

    › Refresh Chromatics and Color Fusion

    › Blend 50% gray with a deeper result

    › Acidic pH

    › 100% oxidative dyes provide maximum longevity

    › Rich cream consistency for more precise techniques, including lowlighting and color blocking

    › Up to 75% gray coverage with demi-permanent results

    › Subtle brightening effect for more visible reflect

    › Maximum vibrancy with highly reflective shades

    › No-ammonia formula

    SHADES EQ AT A GLANCE

    *Behindthechair.com Stylist Choice Award Winner

    NEW CHROMATICS Prismatic Permanent Color. Zero Ammonia

    · Revolutionary ODS2 (Oil Delivery System) + Protein Extract Technology leaves hair

    2X fortified*

    · Advanced zero ammonia, zero odor formula offers the ultimate in comfort for stylists and clients

    · Up to 100% coverage

    · 4D color results for ultimate gray coverage, multi-dimensional reflect, radiant shine and lasting vibrancy

    · Over 50 stunning shades for unlimited color possibilities

    SHADES EQ GLOSS Equalizing Conditioning Color

    · #1 ammonia-free, long-lasting, acidic, liquid demi-permanent haircolor*

    · Use to glaze, refresh, correct and blend gray

    · Features acidic pH and wheat amino acids for healthy, shiny color with incredible conditioning

    · Also includes #1 NEW haircolor Shades EQ Cream* for superior gray blending with no-lift, no-ammonia acid pH technology and Shades EQ Cover Plus for up to 75% gray coverage with demi-permanent results

    · Over 80 shades, including Shades EQ Cream and Shades EQ Cover Plus

    COLOR FUSION Advanced Performance Color Cream

    · 100% oxidative dyes deliver healthy-looking, multi-dimensional permanent haircolor results

    · Use to lighten, darken, match natural color or cover gray

    · Colorbond Technology™ locks in and protects color with intense conditioning and radiant shine

    · Also includes Cover Fusion Low Ammonia 100% Coverage Color Cream for superior, naturally reflective coverage on hair that’s over 50% gray

    · Over 100 shades in 6 categories, including Cover Fusion and Color Fusion Extra Lift

    REDKEN FOR MEN COLOR CAMO 5 min. Custom Gray Camouflage

    · Advanced ammonia-free, permanent dye technology with demi-permanent results offers 5 minute processing time

    · Use to camouflage and blend gray

    · 6 natural-looking shades in 2 families

    *Fortifies the cuticle for 2 times less breakage when using ChrOMATICS Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.

    SHADE CHART

  • YELLOW

    OrANGE GrEEN

    rED BLUE

    VIOLET

    SHADES EQ CREAM SHADES EQ COVER PLUS GLAZE › Enhance, enrich, change, match tone down or intensify natural or

    color-treated hair while harmonizing contrast

    rEFrESh › Refresh and renew faded mid-shaft and ends (Zones 2 and 3), while processing permanent color at the regrowth (Zone 1)

    › Restore color to highlights › Add color immediately following a Redken texture service, to

    restore any color loss that may have occurred

    › Not recommended

    COrrECT › Correct uneven, brassy or overly vibrant tones › Harmonize tone from scalp to ends

    › Correct uneven, brassy or overly vibrant tones › Harmonize tone from scalp to ends › Lessen banding

    DEFINE › Add dimension with lowlights › Color block and add contour with precise placement

    COVEr GrAY › Blend up to 50% gray with richer color and without lifting the hair’s natural pigment

    › Cover up to 75% with demi-permanent results*

    BrIGhTENING › N/A › Soften the natural base prior to a highlight service › Add reflect and shine to dull or faded color

    CLEAr › Deposit shine only › Dilute color intensity › Dilute level density

    › Soften the natural base › Dilute color intensity › Dilute level density

    *N and G superior gray coverage families

    MIXING rATIO COLOr:

    DEVELOPEr DEVELOPEr USAGE MINUTES

    Shades EQ Cream Mix 1:1

    10 volume Pro-oxide Cream

    Developer

    Glaze, Refresh, Correct and

    more!

    20 (up to 30 for optimal gray

    blending)

    Shades EQ Cover Plus Mix 1:1

    10 or 20 volume Pro-oxide Cream

    Developer

    Cover Gray, Brighten, Correct

    and more! 20

    4. SERVICES

    WhEN TO USE CLEAr: Use Shades EQ Cream Clear alone for added shine or to lock in previous color. Mix with other Shades EQ Cream shades for less color deposit.

    Use Shades EQ Cover Plus Clear alone for added shine with a subtle brightening effect. Mix with other Shades EQ Cover Plus shades for less color deposit.

    5. APPLICATIONS FORMULATION GUIDELINES 1. Determine your client’s natural haircolor level using the Natural Level

    Finder found in the Shades EQ Cream & Cover Plus swatch book. Remember to consider percentage of gray, hair texture, condition, and hair density.

    2. Determine the target color desired by your client.

    3. Select the Shades EQ Cream or Cover Plus shade that will enhance, balance or cool to achieve the target color.

    FOrMULATION EXAMPLE: 1. Natural Level: 8 light blonde/0% gray 2 Target Color: medium warm neutral blonde 3. Formula: 2 oz. 07WN Chai Tea Shades EQ Cream + 2 oz. 10 volume

    Pro-oxide Cream Developer

    GrAY GUIDELINES: For a blended result formulate with Shades EQ Cream. For gray coverage up to 75% formulate with Shades EQ Cover Plus.

    UNDERSTANDING THE LABEL EXA

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