from seed funding to initial traction for
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Startup Manufactory
Startup Manufactory are a startup consultancy that specialize in building startups, and advises enterprise and educational
institutions on entrepreneurship.
Route-to-MarketBusiness Consulting
Fundraising ServicesFinancial Services
© STARTUP MANUFACTORY 2015 | @StartupMfactory
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Startup Manufactory speakersJean-Bernard TanquerayVenture Development
• Venture Development at Startup Manufactory
• Wealth & asset management expert with 17 years of experience
• Board member: Comparabien, Happy Blue Fish
• Chief investment officer Family Office• Founder of RocheBonne Capital
Advisors• Founder of LittleKidsPlanet• EMBA candidate at London Business
School.
© STARTUP MANUFACTORY 2015 | @StartupMfactory
Matt KuppersFounder & CEO
• Founder and CEO of Startup Manufactory
• Co-founder of MenuSpring• Advisor and mentor to Microsoft
Ventures Accelerator, London Business School, Saïd Business School, Startupbootcamp FinTech, Pitch@Palace, etc
• Co-founder SEO boutique firm• Associate at West London based
venture capital firm• Exec education Entrepreneurship at
Oxford• Dropped out of PhD programme at LSE
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Why raising money in the first place?
On fundraising
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Governmental Loans
• Up to £25k• Personal loan• APR 6.1
Sources of funding
© STARTUP MANUFACTORY 2015 | @StartupMfactory
Crowdfunding
• Up to £150k• Multiple investors• SEIS/EIS
Friends & Family (and fools)
Accelerators & Incubators
• Up to £20k/head• 7-12% equity• Lots of freebies
Venture Capital Firms
• Multiple millions• X% Equity• Return driven
Angel Investors• £800m/year early
stage investments in the UK
• Skills, industry experience and contacts
• Average investment is around £30,000
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Investor market validationSet your valuationComparablesWebsites such as: http://www.bizbuysell.comhttp://www.bizquest.com
Financial forecasts, KPIs, revenue, cash flowAssets such as products, patents, IP, technologyValuation is low before investment & until profitable
Early stage valuations
© STARTUP MANUFACTORY 2015 | @StartupMfactory
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How to research and approach investors
On fundraising
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How to pitch – beware of the self confirmation bias!
On fundraising
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• BREAKING THE ICE• THE MARKET• TEAM, FOUNDERS, GROUP INTERACTION• YOUR IDEA / PRODUCT / SERVICE• THE COMPETITION• ROUTE-TO-MARKET / CUSTOMER ACQUISITION• TRACTION & ADOPTION• DOWNSIDES, RISKS AND THREATS• THE EXIT STRATEGY• PATENTS / INTELLECTUAL PROPERTY / TRADEMARK• YOUR FINANCIALS• THE FINANCING ROUND
70+ investor pitch questions: startupmanufactory.com/blog
Be prepared – not scared!
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startupmanufactory.com/business-model-consulting
Advice Sessions + Beginners Guide
© STARTUP MANUFACTORY 2015 | @StartupMfactory
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Contact
Matt Kuppers | Founder & CEO+44 7958 274 [email protected]
Follow us on
Startup ManufactoryINSEEC London32, Aybrook StreetW1U 4AWLONDON
© STARTUP MANUFACTORY 2015 | @StartupMfactory