From Sales To PlaysWhat does the change from sales to plays

mean, and how can artists take advantage?

The Times They Are A Changin'

The music industry wanted to sell downloads.As many as they can.

And get paid for each sale.

But they only get paid ONCE

But it’s calculated against total plays:

total artist playstotal amount of plays x total revenue = per play

payout

Most streaming services pay per play.

Meaning, artists get paid a percentage of total revenue based on their “market” share

….meaning, your “market share” on a service is important.

….....meaning, artists who proactively encourage plays will do relatively better than artists who don’t.

Standing still is not an option.

?How do you increase your plays?

A 'Playlist' is the new currency of the

streaming service

Do you remembe

r mix tapes?

On streaming services an ‘album’ is simply a playlist of tracks.

Can you spot the difference?

An album A playlistThey look exactly the

same

By creating playlists you can attract subscribers who will play your music over and over

Why limit yourself to just your music? Mix your music with classic tracks.

Give people a reason to subscribe to your playlist by regularly updating it

Promote playlists

Create playlists then promote them, just like an album. Mention them on your website, blogs, Twitter, Facebook and partner sites.

This compilation album was advertised as a triple CD for £13.99

It was available as a download album on Amazon for £8.99

Or, it’s available as a Spotify Playlist Various Artists – EDM

Playlists are a new formate.g. Ministry of Sound - “Electronic Dance Music”

Mobile widgets, such as Soundcloud, mean playlists can be played anywhere via a mobile

Playlists can be triggered on a phone by NFC

“Share Tape” cards have NFC

implanted to launch a playlist

on an NFC enabled phone.

Playlists can be posted anywhere

NFC posters can be placed virtually

anywhere to trigger a playlist

or video by tapping on it

There are approximately 24m tracks on Spotify

More than anyone can ever play in a lifetime

New fans will only discover your tracks with some help

Playlists can be shared from one friend to another

Playlists can be played anywhere

Smartphone and tablet apps

enable music to be stored and played offline

Playlists can be shared on social networks

It’s easy to post and share a

playlist in a status update

A Deezer widget is used to feature the charts on

www.musicweekly.asia

Playlists can be embedded on blogs

And the best thing?

After someone has added a track to a playlist, they rarely remove them

Meaning they will play your track for the rest of their livesAnd you get paid every

time