FROM REGIONAL STAR TO GLOBAL LEADER

BY:-Atul Sharma (Mat Nr. 764787)Amar Bhandari (Mat Nr. 764843)Alberto Rincon M. (Mat Nr. 768685)

04/13/2023 ITTM-WS 09/10 2

CONTENTS• THE SCENARIO

• STRAINING FOR POSITION

• Vive la Différence

• CLASH OF CULTURES DURING A MEETING

• HIERARCHY SYSTEM OVERRULED

• LEFT OUT

• WHAT SHOULD YANG DO?

• SOLUTION

• SUMMARY

04/13/2023 ITTM-WS 09/10 3

DERONDE INTERNATIONALOPERATIONAL MARKET

FRANCE

North America

Rest of Europe

Latin America

CHINA

Rest of Asia

04/13/2023 ITTM-WS 09/10 4

DERONDE INTERNATIONAL

FRANCECHINA

ALAIN DERONDE - CEO

Senior Vice President for Global Product development

Yves

Antonio

Elise

Yang

04/13/2023 ITTM-WS 09/10 5

STRAINING FOR POSITION (SVP)

Yang

Yves

EliseAntoine

04/13/2023 ITTM-WS 09/10 6

Alain Deronde (CEO)

Yves Saurac(VP for developed

markets)

Antoine Lambert (GM of SPA products)

Elise Bernier (VP Marketing for

Skin Care)

Yang Jianguo(SVP global

product development)

DERONDE INTERNATIONAL

04/13/2023 ITTM-WS 09/10 7

Vive la Difference

YANG

CHINA

YVESYANGS

OPINION

YVES THINKING

04/13/2023 ITTM-WS 09/10 8

CLASH OF CULTURE DURING A MEETING

YANG

YVES

ELISE ALLAIN

04/13/2023 ITTM-WS 09/10 9

HIERACHY SYSTEM OVERRULED

ALLAIN YANG

ANTOINE

04/13/2023 ITTM-WS 09/10 10

LEFT OUT

YANG

Frustration

Skeptical

Transition Stage

Confusion

1

2 3

4

04/13/2023 ITTM-WS 09/10 11

What Should Yang Do?

Join any other

Company

Leave the Position

Go to

China

04/13/2023 ITTM-WS 09/10 12

Solution

• Yang should have considered ideas by Yves• Yang was only thinking about Market in China• Yang should have gained the trust of his

colleagues.• Alain was also irresponsible in being accepting

ideas from Yang.• Hierarchical system in different cultures are to

be accepted.

04/13/2023 ITTM-WS 09/10 13

Thank You for Your Attention