from push to pull: digital transformation of mobile advertising
TRANSCRIPT
84% 78%
of smartphone usersaccess a retail site via
a mobile app. -December 2014
of the total sales ofInternet-enabled
technology will be takeover by mobile by 2017
87%
of 13-17 year olds owna mobile phone. 83% of
6-9 year olds use atablet - March 2015
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Big ShotsWhen
Google’s acquisition of AdMob & Apple’s introduction of iAdincreased overall spending pushed eMarketer’s forecast of
mobile display spending to $202.5 million
stepped in
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when the social media
giant got into it
Facebook launches mobile ads Audience Network
Net profit rose to $896 million, up 11% from 2014
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has evolved into a sophisticated,targeted channel to reach
Mobile Advertising
on–the-go consumers.
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The rapid evolution ofprogrammatic ad techhas created platformsthat allow first & thirdparty data along with AIto deliver predictivetargeting – thereby,allowing marketers toquickly target veryspecific audiences.
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Advertisers are finding compellingopportunities through video, rich mediaand native in mobile apps, as well as abetter ability to
Target Captive Audience
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Click here to know
What's trending inMobile Advertising
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