from product to experience: building memorable user experiences
DESCRIPTION
Talk at the World Information Architecture Day, 15 February 2014, Italy.TRANSCRIPT
![Page 1: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/1.jpg)
From product to experience
Phot
o: T
im (a
nd J
ulie)
Wils
on, F
lickr
Building memorable user experiences
lucarosati.it @lucarosati
![Page 2: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/2.jpg)
Product
![Page 3: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/3.jpg)
Photo: Jacques, Flickr
![Page 4: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/4.jpg)
Experience
![Page 5: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/5.jpg)
"
90% of users are now moving across devices to accomplish a goal.
![Page 6: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/6.jpg)
So, what is an experience?
![Page 7: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/7.jpg)
Product vs Experience
![Page 8: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/8.jpg)
Start
To be continued…
![Page 9: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/9.jpg)
ux are processesand (hi)stories
Phot
o: S
ean
Step
hens
, Flic
kr
![Page 10: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/10.jpg)
Sketch by Dan Willis, dswillis.com
![Page 11: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/11.jpg)
Photo: Walter Lim, Flickr
![Page 12: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/12.jpg)
And what the role of information architecture?
![Page 13: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/13.jpg)
IA is a connector
Phot
o: M
r. T
in D
C, F
lickr
![Page 14: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/14.jpg)
…and a bridge
Phot
o: E
irik
New
th, F
lickr
![Page 15: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/15.jpg)
Social network IA
Website
Mobile
Physical environment
…Papery stuff
![Page 16: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/16.jpg)
Ubiquitous computing attaches the information shadow to the object. Information shadow: the digitally accessible information about an object.
Kuniavsky, Smart Things
Sens
eabl
e C
ity L
ab, M
IT
![Page 17: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/17.jpg)
Photo: janet lackey, Flickr
![Page 18: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/18.jpg)
![Page 19: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/19.jpg)
![Page 20: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/20.jpg)
Photo: Eric Parker, Flickr
custom paths – by theme, time, interest
custom contents or correlations
re-find past or common paths
![Page 21: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/21.jpg)
Imag
es e
labo
ratio
n: A
nnal
isa
Falc
inel
li
![Page 22: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/22.jpg)
track and make visible the histories of people with the environment
Photo: Urbino walk in progress
![Page 23: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/23.jpg)
Top-down (designers)
Bottom-up (people)
![Page 24: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/24.jpg)
Photo: Kake Pugh, Flickr
![Page 25: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/25.jpg)
Tools
![Page 26: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/26.jpg)
Journey map
![Page 27: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/27.jpg)
![Page 28: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/28.jpg)
![Page 29: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/29.jpg)
Map: Baliani, Croci, Divizia, Sanna, Violante
![Page 30: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/30.jpg)
Affinity diagram with journey items
![Page 31: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/31.jpg)
![Page 32: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/32.jpg)
![Page 33: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/33.jpg)
![Page 34: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/34.jpg)
Pervasive IA
Filtering rules
Local IA (single channel)
Phot
o: D
aoli
Tea,
Flic
kr
![Page 35: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/35.jpg)
More?""http://lucarosati.it/blog/category/architettura-informazione-pervasiva
http://pervasiveia.com
![Page 36: From product to experience: Building memorable user experiences](https://reader033.vdocuments.mx/reader033/viewer/2022051512/53efbf848d7f72897f8b4582/html5/thumbnails/36.jpg)
Phot
o: R
osw
ell P
ark,
Flic
kr
From product to experienceBuilding memorable user experiences