from philosophy to pocket: how rt can rock your world
DESCRIPTION
Presentation by Helen Turnbull of Serendipity Africa. Given on 13 February 2012 for the Responsible Cape Town Pecha Kucha, part of Responsible Tourism Week 2012. www.responsiblecapetown.co.za/blog/how-to-use-rt-to-help-your-companys-bottom-line/TRANSCRIPT
From Philosophy to pocketFrom Philosophy to pocketHow Responsible Tourism Can ROCK Your WorldHow Responsible Tourism Can ROCK Your World
Meeting Smug GreeniesMEETING SMUG GREENIES
HOW FAR HAVE WE COME ?
WHERE ARE WE GOING ?
WHAT SHOULD WE DO?
WHY BOTHER ?
What are we trying to achieve?
7 Key Themes have been identified as areas to address in tourism business performance :
Conservation of water resources
Energy efficiency
Integrated waste management
Preferential procurement
Enterprise development
Skills development
Social development
Sometimes it’s the little things that are the big Things
Connect with people
Don’t take nature for granted
Think about how you shop
Buy Local
Support local businesses
Get to know what local initiatives are happening in your area
Fix a purchase radius
Grow your own
A sense of family
The culture check
How much do you know about people living around you and the lives of your employees?
What interesting cultural experiences exist in your area?
Is there a regional identity you can partner with?
Power is in forming partnerships
Feel the love - and get out there to discover it
A sense of place
Keep it real!
innovate and motivate
How do you manage?
It’s been an economically challenging time for tourism
Overheads need to be measured
It’s an opportunity to re-assess the business and its efficiency
Don’t cut the wrong corners.
REMEMBER THERE ARE ALWAYS SHARKS OUT THERE
The real message is:
As spoken by Senegalese philosopher and environmentalist, Baba Dioum at a conference in New Delhi, India in 1968 held by the International Union for Conservation (IUCN)
There is no better time than now
In the end, we will conserve only what we love; love only what we understand; and we will understand only what we are taught.
Think about the big picture