from personal to self care combining health with ......an alcohol-based, opaque hand sanitizer gel...

Confidential

BU ICS24.04.2020

From Personal to Self CareCOMBINING HEALTH WITH BEAUTY IN THE POST-COVID WORLD

BU ICS, 24.04.2020

Agenda

2 Confidential

1. Post-COVID: Changes in

consumption and new hot topics

2. Self Care is the new Personal Care

3. Value for money formulations

BU ICS, 24.04.2020

3 Confidential

• Uncertainties

• Quarantines

• Travel bans and lockdowns

• Economic impact

• Stockpiling effect: 50–70%

• Strong push > FMCG March

• Shifts in consumption

• Volatility

• E-commerce: + 80–200%

• Boom in click & collect

• »Digital interactions«

• Health first

• New level of hygiene

• What about indulgence?

COVID-19: Disruption of consumer behaviors with long-lasting effects

Source: Mintel, BCG, IRI, CLN market intelligence

BU ICS, 24.04.2020

4 Confidential

What will the future of Personal Care look like?

THE WORLD IS ONLINE

• Shift to online: shopping, telemedicine

• Home on demand: online working

SELF CARE IS THE NEW PERSONAL CARE

• Health awareness: food, cosmetics, etc.

• New era in hygiene

QUARANTINE RELIEF AND ECONOMIC PAIN

• Value for money revisited

• Beauty therapy: short boom and then?


BU ICS, 24.04.2020

5 Confidential

The world is online: Massive boost to digital interactions

• Digitalization is gathering new adoption speed

• E-commerce will be main driver of change:

‒ Solid/waterless shipping formats

‒ Digital experience

• Interactions in B2B will need to adapt to a new remote

working/home office landscape

CHANGES IN THE WAKE OF COVID-19

• Digital empowerment: speed, power, transmission

• Customer experience: new level of demand

• Work flexibilization: working from home

• Consumption of FMCGs was forced to

move online

• Rise of +80–200% sales in all key countries

• Rise of tools and apps for working remotely

UNDERLYING TRENDS

DURING THE CRISIS


BU ICS, 24.04.2020

6 Confidential

A change in priorities: Self Care is the new Personal Care

• Beauty and health are in convergence

• Changes in definition of beauty over the years

• »Internal« is getting more important

than »external«

• The first choice: health

• Priority on products that can deliver hygiene

• Indulgence: an impact that will last?

• Hygiene will be a different segment:

‒ Evolution of new formats

‒ Related claims will enter existing categories

• Blurring of health and beauty will accelerate

‒ Appearances not all that matter

• Indulgence products will move to second place

UNDERLYING TRENDS

DURING THE CRISIS



BU ICS, 24.04.2020

7 Confidential

Quarantine relief and economic pain

• Quarantine relief: looking for a break from stress

• Economic pain:

‒ Repeat same behaviors:

last economic crisis

• Priority on supply: spend not heavily impacted

• Initial movements to white label brands

• Short term:

‒ Boom for »beauty therapies« after quarantine

‒ Can relief and escapism survive economic

pressures?

• Mid term: economic crisis

‒ Revision of »value for money«

‒ Move to lower-tier brands/white labels

‒ Multifunctionality: »Swiss Army knife effect«

UNDERLYING TRENDS

DURING THE CRISIS



Confidential

BU ICS24.04.2020

From Personal to Self CareA NEW FOCUS ONHAND HYGIENE

BU ICS, 24.04.2020

9 Confidential

Hands are getting unprecedented attention and hygiene will

evolve as claims and categories blur

SANITIZING CLEANSING MOISTURIZING REPLENISHING

BU ICS, 24.04.2020

10 Confidential

Sanitizing & Cleansing: Offering consumers more than just

the same old ethanol gel and liquid soap


Post-COVID, stronger overlap of the 2 categories will emerge,

leading to:

• new formats and textures

• new claims

BU ICS, 24.04.2020

11 Confidential

New formats disrupt the boundaries between

Sanitizing and Cleansing

• Does not dry out skin

• Thick gel

• Transparent

HAND SANITIZER

GEL

GEL

• Leave-on

• Alcohol-free

• No-drip, easy to use

LEAVE-ON FOAM

HAND SANITIZER

FOAM

SILVER SHIELD

HAND RUB

• Fast-acting antimicrobial

• Long-lasting effect

• Pearlescent effect

GEL CREAM

INSTANT PROTECT

SANITIZER SPRAY

• Easy to use

• Spreadability

SPRAY

WET WIPES HAND

SANITIZERS

• Sanitizing wet wipe

• Alcohol-free

• Skin care effect

WIPES

BU ICS, 24.04.2020

Hand SanitizerGel

Clariant Solution for Disinfectant12

Alcohol hand sanitizer is the first product for our new

post-COVID hand care routine!

We add a special touch with our Aristoflex® range, which

brings more humectancy and a caring feel to the

formulation, countering the dryness ethanol can cause.

BU ICS, 24.04.2020

Clear Hand Sanitizer

13

PH Ingredient INCI Function wt.%

A Ethanol (96%) Ethanol Sanitizing

solvent

30.0%

Glycerin (98%) Glycerin Humectant 2.2%

Water Water Solvent 17.0%

B Aristoflex® AVC Ammonium Acryloyldimethyltaurate/

VP Copolymer

Rheology

modifier

0.70%

C Ethanol (96%) Ethanol Sanitizing

solvent

49.6%

Hydrogen

Peroxide (30%)

Hydrogen Peroxide 0.50%

The Aristoflex® series offers versatile rheology modifiers that

provide exceptional rheology properties to high hydro-alcoholic

sanitizer formulations. Pre-neutralized to save you time!

BU ICS, 24.04.2020


Foaming Leave-on Hand Sanitizer

A leave-on hand sanitizer in a foam format.

The foam does not drip and is easy to apply to hands.

It is alcohol-free and has a moisturized after-feel.

Suitable for dry and damaged skin.

Clariant’s solution: Nipaguard® BZC, GlucoTain® Series, MultiEx BSASMTM

BU ICS, 24.04.2020

15

Foaming Leave-on Hand Sanitizer


A Water Aqua Solvent Ad 100%

Glycerin Glycerin Humectant 3.0%

Nipaguard® BZC Benzethonium Chloride Antibacterial

agent

0.1%

B Polyglykol 400 PEG-8 Emollient 3.0%

GlucoTain® Clear Capryloyl/caproyl Methyl Glucamide Foaming

agent

3.0%

GlucoTain® Sense Sunfloweroyl Methyl Glucamide Emollient 1.0%

Fragrance Fragrance Q.s.

C MultiEx BSASMTM Butylene Glycol, Water, Centella Asiatica

Extract, Polygonum Cuspidatum Root

Extract, Scutellaria Baicalensis Root

Extract, Camellia Sinensis Leaf Extract,

Glycyrrhiza Glabra (Licorice) Root

Extract, Chamomilla Recutita

(Matricaria) Flower Extract, Rosmarinus

Officinalis (Rosemary) Leaf Extract

Anti-irritation

active

2.0%

Our innovative hand sanitizer in a foam format provides a welcome change from

conventional sanitizer formats, both visually and in handling and feel.

CLARIANT INGREDIENTS:

Nipaguard® BZC

Water-soluble, fast-acting antimicrobial agent; works at

low dosage

GlucoTain® Clear & Sense

Mild sugar-based surfactants. GlucoTain® Clear creates

high foam and can acts as a solubilizer for fragrances.

GlucoTain® Sense imparts a soft, moisturized after-feel

to the skin.

MultiEx BSASMTM

Provides anti-irritation benefits for sensitive skin in the

presented leave-on formulation.

BU ICS, 24.04.2020


Silver ShieldHand Rub

An alcohol-based, opaque hand sanitizer gel cream with

silver as antimicrobial agent for long-lasting protection.

Alcohol has little or no residual antimicrobial activity on the

hands. For this reason, it is often combined with other

antimicrobials for a synergistic residual antimicrobial effect.

Clariant’s solution: JM ActiCareTM, Aristoflex® Velvet, Plantasens® Squalane, Genapol® G260

BU ICS, 24.04.2020

17

Silver Shield Hand Rub



Ethanol Ethanol Sanitizing

solvent

70.0%

Genapol® G260 Glycereth-26 Humectant 3.0%

B Aristoflex®

Velvet

Polyacrylate Crosspolymer-11 Thickener 1.0%

C Plantasens®

Squalane

Squalane Emollient 1.0%

Fragrance Fragrance Q.s.

D JM ActiCareTM Silver Chloride, Titanium Dioxide,

Diethylhexyl Sodium

Sulfosuccinate, Propylene Glycol

Antibacterial

agent

0.1%

Our »silver bullet« for hand germs provides a precious addition to the

hand rub spectrum


JM ActiCareTM

Dispersed silver-based antimicrobial agent; has long-

lasting antimicrobial effect

Aristoflex® Velvet

A polymer that increases the viscosity and stabilizes oil into

a cream gel. It helps suspend the silver antimicrobial.

Imparts velvety feel to the skin.

BU ICS, 24.04.2020


Instant Protect Sanitizer Spray

An alcohol-based hand sanitizer spray that offers an ideal

solution for on-the-go germ protection

Clariant’s solution: Nipahex G, Allantoin Premium, WaterinTM, Genapol® G260

BU ICS, 24.04.2020

19

Instant Protect Sanitizer Spray



Ethanol Ethanol Sanitizing

solvent

70.0%

Genapol® G260 Glycereth-26 Humectant 3.0%

B Fragrance Fragrance Q.s.

C Nipahex G Chlorhexidine Digluconate Antibacterial

agent

1.0%

Allantoin

Premium

Allantoin Soothing

agent

0.1%

WaterinTM Saccharide Isomerate, Water Moisturizing

active

Can not only be used for the hands but also to disinfect cosmetics before use


Nipaguard® BZC

Water-soluble cationic antimicrobial agent; suitable for clear

formulations.

Nipahex G

Recognized as a potent antibacterial agent with a long tradition

of use

Allantoin Premium

Skin-soothing agent for sensitive skin.

WaterinTM

Powerful »water catcher« for the skin, made of a natural

combination of carbohydrates that binds to keratin. Its

formulation mimics the natural sugar composition found inside

the skin’s stratum corneum and is made up of Glucose,

Fructose, Lactose, Mannose, D-glucose and Galactose. Acting

as an emollient, it efficiently moisturizes skin by precisely

reproducing its mechanism for water retention. It hydrates the

skin’s surface in the long term, and prevents transepidermalwater loss.

BU ICS, 24.04.2020

Goodbye germs, hello skin care: Clariant’s solutions for hygiene products


SENSORY EFFECTS FOR GELSANTIMICROBIAL AGENTS*

Aristoflex® AVC

Aristoflex® Velvet

Aristoflex® AVS

Aristoflex® Silk

Hostacerin® MCP (available in Q3)

*Depending on national regulatory environment

Nipaguard® BZC Benzethonium Chloride Asia, Latam, MEA

Nipaguad® PO5Phenoxyethanol,

Piroctone OlamineAsia, Latam, MEA

Nipahex GChlorhexidine

DigluconateAll regions

Nipaguard® CP HP Chlorphenesin All regions

JM ActiCareTM Silver Chloride,

Titanium DioxideAll regions

BU ICS, 24.04.2020

21 Confidential

Saving our skins:

Constant use of sanitizers and cleansers creates new needs


Post-COVID: Mild cleansing will go to the next level

• On-the-go formats

• Cleansing and moisturizing in a single solution

BU ICS, 24.04.2020


t0

t5

t15

In vivo evaluation (20 volunteers): single wash

TEWL Sebum quantity

Surfactants 100 100

Mild Surfactants 100 100

Surfactants 105 85


Surfactants 115 55


t30 Surfactants 110 65


And after 10 washes in one day ??

What does frequent cleaning do to our hands?

Frequent use of cleansers with regular surfactants

dries out the skin and greatly reduces its protective

lipid layers

TEWL: Transepidermal water loss -> skin moisture protection

SEBUM quantity -> indicates changes in lipid levels

BU ICS, 24.04.2020

Covering every technology and need: Our range of mild surfactants

23

– Amino acid derived

– RCI: 86%

– Easy to formulate

Hostapon® SG(Sodium Cocoyl Glycinate)

Hostapon® SLG(Sodium Lauroyl Glycinate)


– RCI: 80%

– Broad pH stability

Hostapon® CT paste(Sodium Methyl Cocoyl Taurate)

Hostapon® CT liquid(Sodium Methyl Cocoyl Taurate )

Hostapon® TPHC(Sodium Methyl Oleoyl Taurate)


– RCI: 100%

– Hypoallergenic and mild

Hostapon® CCG(Sodium Cocoyl Glutamate)

Hostapon® CGN(Sodium Cocoyl Glutamate )

Hostapon® CLG(Sodium Lauroyl Glutamate)

– For sensitive skin

– RCI: 86%

– Broad formats and pH

Hostapon® SCI 65 C(Sodium Cocoyl Isethionate

and Stearic Acid)

Hostapon® SCI 85(Sodium Cocoyl Isethionate )

SCI 85 C: flakes

SCI 85 P: powder

SCI 85 G: granules

Hostapon® SLI 80 (Sodium Lauroyl Isethionate)

– Sugar derived

– RCI: 93–96%

– Mild and sensuous

GlucoTain® Clear(C8C10 Methyl Glucamide)

GlucoTain® Plus(C8C10 + C12C14 Glucamide)

GlucoTain® Flex (C12C14 Methyl Glucamide)

GlucoTain® Care(Cocoyl Methyl Glucamide)

GlucoTain® Sense (Sunfloweroyl Methyl Glucamide)

– Sarcosinate and caroxylates

– Special betaines

– Fine and rich foam

Medialan® LD(Sodium Lauroyl Sarcosinate)

Medialan® LF(TEA Lauroyl Glycinate)

Emulsogen® LS 24 N(Sodium Laureth-13 Carboxylate)

Genagen® KB(Coco Betaine)

Blends

GLYCINATES TAURATES GLUTAMATES ISETHIONATES GLUCAMIDES OTHER

Solid soap-free format

(Hostapon® SCI)

LUXURIOUS SHAMPOO IN A PORTABLE

FORMAT THAT REDUCES PACKAGING WASTE

This concentrated solid shampoo bar uses mild, plant-

based surfactants to create a rich, creamy foam that gently

cleanses the hair and leaves it smooth and easy to

manage. Ideal for gym, travel and everything in between,

it’s long-lasting, economical and perfectly portable.

• Reduced/naked packaging

• Waterless formulation

• Portable, travel-friendly format

• High-quality gentle cleansing and conditioning

• Soap-free

• Vegan

• Free from silicones and sulfates

24

BU ICS, 24.04.2020

GlucoTain® offers a wide range of sensorial experiences

25

Bubble size on graph corresponds to size of foam bubbles; test system: 10% SLES, 2% co-surfactant

SENSORY ADDITIVECO-SURFACTANTFLASH FOAM BOOSTER

Feel the boost of freshness

Feel the freedom of superior

thickening

Feel the sensation of flash foaming

Feel the pleasure of indulgence

(cleansing + conditioning)

Feel the suppleness of sunflower-

based beauty

BU ICS, 24.04.2020

26 Confidential

Saving our skins (2):

What comes off must go back in


Post-COVID needs:

• Skin health and recovery

BU ICS, 24.04.2020


What does using ethanol sanitizers do to the skin?

Frequent use of the sanitizer gels may affect the

barrier function of the skin.

TEWL: Transepidermal water loss

TEWL is associated with skin condition: An increase in TEWL indicates that the skin’s

barrier function is impaired.

Before use of

alcohol sanitizer

TEWL: 8.5

After 1 use of

alcohol sanitizer

TEWL: 12.5

After 3 uses of

alcohol sanitizer

TEWL: 16.2

0

1x

3x

BU ICS, 24.04.2020

28 Confidential

Replenishing the skin after ethanol use: With special emulsifiers

that protect it against dryness and special emollients that restore its components

Plantasens® Emulsifier HP 30

Holistic natural emulsifier for a broad

spectrum of formats and sensory

profiles

Plantasens® Olive Squalane and Squalene

Premium natural emollients

(Squalene is an important skin lipid)

In vivo testing: 20 volunteers; formulation: CCT = 20%, Glycerine = 2%, HP30 = 5%, Water = q.s 100%

Confidential

BU ICS24.04.2020

Quarantine relief and economic painVALUE FOR MONEY

BU ICS, 24.04.2020

• Inspirational (indulgence)

• Performance

• TRUST

Post-COVID consumers will resort to typical crisis patterns:

Less indulgence and a keener eye on cost-benefit ratios

BENEFITS

How to balance these contradictory expectations on cosmetics formulations?

MULTIFUNCTIONALITY

Better ingredients

30

• Price

COSTS

Cheaper ingredients

BU ICS, 24.04.2020

TRADITIONAL

SHAMPOOSurfactants

Co-surfactants

Conditioning agents

Silicones

Pearlizer

Fragrance

Cleansing

Mildness/Viscosity

After-feel

Shine & Feel

Appearance

Odor

What does a shampoo chassis look like?

Thickener Viscosity/Stability

31

BU ICS, 24.04.2020

TRADITIONAL

SHAMPOOSurfactants

Co-surfactants

Conditioning agents

Silicones

Pearlizer

Fragrance

Cleansing

Mildness/Viscosity

After-feel

Shine & Feel

Appearance

Odor

What does a shampoo chassis look like?

Thickener Viscosity/Stability

32

GlucoTain ® Care

BU ICS, 24.04.2020

SMART

SHAMPOO

TRADITIONAL

SHAMPOO

33

GlucoTain® multifunctionality: Cut costs by over 10%

with our SMART multipurpose ingredients

INGREDIENT wt.%

Sodium Laureth Sulfate (27%am) 33.33%

Cocamidopropyl Betaine (30%am) 6.67%

Cocamide MEA (30%am) 1.00%

Carbomer (100%am) 0.40%

Pearlizer (47%am) 1.25%

Guar (100%am) 0.15%

Polyquaternium-10 (100%am) 0.20%

Dimethiconol (100%am) 0.50%

Hydroxypropyl Methylcellulose (100%am) 0.20%

Estimated Cost → 100

>10% of savings

INGREDIENT wt.%

Sodium Laureth Sulfate (27%am) 37.78%

GlucoTain® Care (40%am) 2.00%

Pearlizer (47%am) 1.25%

Guar (100%am) 0.12%

Polyquaternium-10 (100%am) 0.20%

Estimated Cost → 87

BU ICS, 24.04.2020

Lower costs – but no compromise on performance

34

0

1

2

3

4

5

Foam productionspeed

Spreadability

Foam amount

Foam texture

RinseabilityDetanglability

(wet state)

Frizz

Dry combability

Softness

SMART SHAMPOO

0

1

2

3

4

5

Foam productionspeed

Spreadability

Foam amount

Foam texture

RinseabilityDetanglability

(wet state)

Frizz

Dry combability

Softness

TRADITIONAL SHAMPOO

BU ICS, 24.04.2020

35 Confidential

What will the future of Personal Care look like?

THE WORLD IS ONLINE

• Shift to online: shopping, telemedicine

• Home on demand: online working

SELF CARE IS THE NEW PERSONAL CARE

• Health awareness: food, cosmetics, etc.

• New era in hygiene

QUARANTINE RELIEF AND ECONOMIC PAIN

• Value for money revisited

• Beauty therapy: short boom and then?

Confidential

BU ICS24.04.2020

From Personal to Self CareCOMBINING HEALTH WITH BEAUTY IN THE POST-COVID WORLD

BU ICS, 24.04.2020

Disclaimer

This information corresponds to the present state of our knowledge

and is intended as a general description of our products and their

possible applications. Clariant makes no warranties, express or

implied, as to the information’s accuracy, adequacy, sufficiency or

freedom from defect and assumes no liability in connection with any

use of this information. Any user of this product is responsible for

determining the suitability of Clariant's products for its particular

application. Nothing included in this information waives any of

Clariant’s General Terms and Conditions of Sale, which control unless

it agrees otherwise in writing. Any existing intellectual/industrial

property rights must be observed. Due to possible changes in our

products and applicable national and international regulations and

laws, the status of our products could change.

Material Safety Data Sheets providing safety precautions, that should

be observed when handling or storing Clariant products, are available

upon request and are provided in compliance with applicable law. You

should obtain and review the applicable Material Safety Data Sheet

information before handling any of these products. For additional

information, please contact Clariant.

* For sales to customers located within the United States

and Canada the following applies in addition

NO EXPRESS OR IMPLIED WARRANTY IS MADE OF

THE MERCHANTABILITY, SUITABILITY, FITNESS FOR

A PARTICULAR PURPOSE OR OTHERWISE OF ANY PRODUCT OR

SERVICE.

© 2020 Clariant International Ltd, Rothausstrasse 61, 4132 Muttenz, Switzerland

® Product and service marks protected by Clariant in many countries

from personal to self care combining health with ......an alcohol-based, opaque hand sanitizer gel...

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