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FROM NATURE TO YOU Tendencias e innovación: las ventajas únicas de extractos botánicos funcionales FoodTech Summit & Expo Septiembre 2017

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FROM NATURE TO YOU

Tendencias e innovación: las ventajas únicas de extractos botánicos funcionalesFoodTech Summit & ExpoSeptiembre 2017

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DPLAN

1. Market opportunities in beverages

• High potential in LATAM & Mexico

• "Naturally healthy": the common growth driver

• How each category catches the trend with botanicals

2. How to create the "perfect functional drink"

• Different ways to express functionality

• How to incorporate botanicals

BEVERAGEOPPORTUNITIES IN LATAM AND MEXICO

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DLATAM & MEXICO: AMONG THE MOST DYNAMIC MARKETS

SOFT DRINKS MARKET SIZE IN MILLION $( Juice, Carbonate, Energy and Sport Drinks, Water)

Market Sizes (Brazil, Chile, Colombia, Mexico) | Historic | Total Value RSP | $ mn | Current Prices |

Fixed 2016 Exchange Rates

WORLD

Market Sizes (World) | Historic | Total Value RSP | $ mn | Current Prices | Fixed 2015 Exchange Rates

74 74480 941

89 55596 832

109 117

00

20 000

40 000

60 000

80 000

100 000

120 000

2012 2013 2014 2015 2016

653 380

679 952

710 842

740 999

775 267

550 000

600 000

650 000

700 000

750 000

800 000

2012 2013 2014 2015 2016

MEXICO

+46%

+19%

25 13226 536

28 72329 969

31 435

00

5 000

10 000

15 000

20 000

25 000

30 000

35 000

2012 2013 2014 2015 2016

Market Sizes Mexico | Historic | Total Value RSP | $ mn | Current Prices | Fixed 2016 Exchange Rates

+25%

LATAM

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DLATAM & MEXICO: AMONG THE MOST DYNAMIC MARKETS

FUNCTIONAL DRINKS MARKET SIZE IN MILLION $

WORLD: 11,3% of all soft drinks

MEXICO: 9,6% of all soft drinks

LATAM: 8,7% of all soft drinks

2 143 2 217

2 7102 843

3 020

00

500

1 000

1 500

2 000

2 500

3 000

3 500

2012 2013 2014 2015 2016

Market Sizes Mexico | Historic | Retail Value RSP | $ mn | Current Prices | Fixed 2016

Exchange Rates

+42%

Market Sizes (Brazil, Chile, Colombia, Mexico) | Historic | Retail Value RSP | $ mn | Current

Prices | Fixed 2016 Exchange Rates

Market Sizes (World) | Historic | Retail Value RSP | $ mn | Current Prices | Fixed 2015 Exchange Rates

68 48673 376

77 94982 606

87 261

00

20 000

40 000

60 000

80 000

100 000

2012 2013 2014 2015 2016

+52%

+27%

6 2456 770

7 7838 378

9 529

00

2 000

4 000

6 000

8 000

10 000

12 000

2012 2013 2014 2015 2016

High growth potential in Mexico & LATAM

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DWORLDWIDE TRENDS IN BEVERAGES

Naturally

healthyN atural ingredients

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F unctional

ow sugar

All beverage categories converging to create the "perfect drink"

#1 key attribute cited by consumers in 2016Source: Global Consumer Trends Survey 2016 / Food & Beverage

Most cited claim on soft drink innovations in 2016Source: Mintel

New drinks with health benefits: x3 from 2011 to 2016Source: Mintel

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DCARBONATES: ADDRESSING HEALTH CONCERNS IN LATAM

44% of Brazilian consumers are concerned by the

health impact of artificial sweeteners in. 28% think that CSDs contain too many artificial

flavouring/preservatives

Source: Lightspeed/Mintel

34% of CSD consumers in

Brazil indicate that they

would be interested in trying

carbonated soft drink with

functional benefits –

rising to 38% of women.

Brazil – June 2014Natural and Organic soft drink – Wewi

Costa Rica – Sep 2017Range of Ginseng-based soft drinks

Ginseng UP – American Classics

Peru – May 2017Rose lemonade

Fentiman

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DJUICES: A NATURAL DYNAMIC

‘Clean label’: the center of

innovation for global juice operators

Claims in Juice drink innovations worldwide% of Launches, Feb 2012 – Jan 2017

No additives

Organic

All-natural

GMO free

LATAM: juices with botanicals on the rise

x2 between 2011-2013 and 2014-2016

(Number of new product launches)

Colombia – Aug 2016

Aloe vera drink with cranberry juice

Argentina – Aug 2016Peach, Orange & Chia Vitality

drink.

Brazil – Jul 2016

Detox juice mix with hibiscus

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D “Rise in healthy water launches:

Combining flavour with health benefits”

WATERS: ENHANCING THE BENEFITS

“Universal need for more energy and hydration:

Opportunity for water with added vitamins, antioxidants, probiotics and caffeine

to support well-being and performance”.

“Growth opportunities in premium consumer segments:

Premium products such as functional water with attractive benefitsare likely to bring more value.”

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DWATER: LATAM PRODUCT EXAMPLES

Mexico – Jul 2017

Naturalia Cranberry Water with Green Tea

High in antioxidants … to obtain energy

Mexico – Dec 2016Ice Orange Mango Flavored Sparkling

Water with Green Tea

Puerto Rico – Jan 2017Mellow Mood Sparkling water with

lemon balm, valerian,

passionflower and chamomile

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DENERGY DRINKS: BUILDING A "BETTER FOR YOU" IMAGE

“Organic certification can provide a reassuring health halo to appeal to the general consumer”

“Increasing demand for healthier and safer products.”

“Pressure from drink categories perceived as healthier such as water,

which are encroaching on the energy space (e.g. water)”

Traditional botanical ingredients (such as guarana or chia

seeds) can help catch the attention of the consumers by leveraging health

and wellness attributes,

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DENERGY DRINKS: LATAM PRODUCT EXAMPLES

Mexico – Feb 2016Vive 100%

Green Tea & guarana extracts for

daily energy

Mexico – Jan 2016DrinkPlus Power

Maxmize healthy energy & mental health

with acerola, guarana, ginseng and

yerba mate extract

Mexico – Aug 2016Organic Energy

Fortified with an Organic caffeine mix (Green Tea, Guarana, Green Coffee Extract)

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DCONVERGING TOWARD THE IDEAL BEVERAGE

Naturally

healthy

Waters Sports &

energy drinks

Juices &

juice drinksRTD teas

& coffees

Trend-leading

functional drink

Health benefits

Linked to a holistic health

approach

Based on natural ingredients such

as botanicals

Maintaining low levels sugars

CREATING THE PERFECTFUNCTIONAL DRINKS WITH BOTANICALS

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INTUITIVE FUNCTIONALITY

FORTIFICATION

FUNCTIONALITY WITH PURPOSE

EXPRESSING NATURAL FUNCTIONALITY

Benefits well-known by consumers

No need for claims

Bringing nutrients of interest

Claimed, science-based benefits

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INTUITIVE FUNCTIONALITY

FORTIFICATION

FUNCTIONALITY WITH PURPOSE

INTUITIVE FUNCTIONALITY

Colombia – Aug 2016

Aloe vera drink with

cranberry juice

Brazil – Jul 2016

Blissimo Spremuta Detox

Mix of juice with pomegranate,

cranberry and hibiscus.

UK – Oct 2016Innocent Energise Smoothie - wirh a dash of

guarana infusion

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INTUITIVE FUNCTIONALITY

FORTIFICATION

FUNCTIONALITY WITH PURPOSE

FORTIFICATION

Mexico – Aug 2016Organic Energy

Fortified with an Organic caffeine mix (Green Tea, Guarana, Green Coffee Extract)

Mexico – Jan 2016DrinkPlus Power Orange and Passion Fruit –

Fortified with vitamin C from acerola –

15% daily value

Brazil – Jan 2017

LifeTea - Mate tea with rice protein

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INTUITIVE FUNCTIONALITY

FORTIFICATION

FUNCTIONALITY WITH PURPOSE

FUNCTIONALITY WITH PURPOSE

Mexico – Jul 2017Naturalia Cranberry Water with Green Tea. Cranberry is high in antioxidants which

increase the degradation of fatty acids at the

cellular level to obtain energy.

Brazil - 2016Latco Alimentos Time 4 Tea Low-Calorie Green

Tea Lychee with Collagen contains Verisol

collagen hydrolyzate that provides several

benefits for the body including benefits for skin,

bones, hair and muscles. The high satiety product

helps one to lose weight, and prevents ageing.

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DCREATING THE PERFECT FUNCTIONAL BEVERAGE

WITH BOTANICALS: WHAT TO CONSIDER

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DWHAT IS RESPONSIBLE BOTANICAL SOURCING?

1. Unendengered species

3. No child labour

2. Respect human rights

4. No banned chemicals

5. No immoral transactions

6. Traceability from origin

7. Clean & secure processing

Sourcing

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DEXTRACTS: DIFFERENT LEVELS OF CHARACTERIZATION…

BOTANICAL

(OR FRUIT OR

VEGETABLE)

EXTRACT

STANDARDIZED

BOTANICAL

EXTRACT

STANDARDIZED &

SUBSTANTIATED

BOTANICAL EXTRACT

UNIQUE

INNOVATIVE

NATURAL

INGREDIENT WITH

OWN CLINICAL

STUDIES

1 32 4

RAW

MATERIAL

0

FOOD & BEVERAGE

FOOD SUPPLEMENTS

Lemonbalm

ratio extract

Lemonbalm 2%

rosmarinic acid

Substantiated

Lemonbalm extract with

rosmarinic acid content

Lemonbalm

(leaf)

Lemonbalm

flavoring

extract

5

NATURAL

FLAVOR

EXTRACT

INTUITIVE FUNCTIONALITY FUNCTIONALITY WITH PURPOSE

Extraction

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D… INVOLVING DIFFERENT TEST METHODS

Intuitively functional /

flavoring extract

Ratio-based extract

Standardized,

substantiated extract

Organoleptic properties

Impact on taste, odor, color

Solubility in beverages

NTU measurements of

turbidity

Extraction ratio

measurement

"100mg of final product are

equivalent to X mg of raw

material«

Advanced analytical methods

using in-house capabilities

HPLC, UV,

Mass spectrometry,

Folin-Ciocalteu…

Analysis

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D Panax ginseng root extracts

Dominant ginsenosides: Rb1, Rb2, Rc

Most supported by research for their functionality

Peak heights decreasing on chromatogram

Example:

HPLC profiles of Panax ginseng extracts

Panax ginseng whole plant extracts

Dominant ginsenosides: Re

Peak heights increasing on chromatogram

BOTANICAL IDENTIFICATION: AN MUST-HAVE

Analysis

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DAPPLYING INTO BEVERAGE FORMULATION

Example with chamomile extractsFormulation

Flavoring extract 4:1 Ratio extract Standardized 1.2% extract

Main benefit = Taste

Balance of herbaceous taste

and honey note, typical of

chamomile

Light yellow color

Moderate cloudiness

Main benefit = 100g of

extract made from 400g of

chamomile flower

Floral taste but less fresh, less

typical of chamomile

Yellow/orange color

Cloudy

Main benefit = 1.2% of

apigenins promoting relaxation

Herbal/hay taste with some

chamomile note

Yellow/green color

Cloudy with some sedimentation

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DINFUSED WATER - DISPENSER

INGREDIENTS REFERENCE DOSAGES (%)

Water 90.96

Elderflower

LE WS FULL

S

DA242995 5.00

White grape

150B

NN100779 2.00

Sugar 1.50

Pomegranate

150A

NN102010 0.50

Vegebrite

black carrot

CO304727 0.03

Citric acid 0.01

Key points

- Natural sweetener

- Flower trendy flavor

- No flavor (just fruit)

- No color

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FROM NATURE TO YOU

Thank you !