from manuscript to published textbook joe mcveigh valerie kelemen brenda wegmann
TRANSCRIPT
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From manuscript to published textbook
Joe McVeigh
Valerie Kelemen
Brenda Wegmann
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Our experience
• Joe McVeigh – freelance development editor
• Valerie Kelemen – Publishing Manager, McGraw-Hill ELT
• Brenda Wegmann – published author of 14 books since 1974
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Your expectations
• Why are you here today?
• What level of experience do you have in writing or publishing?
• What don’t you know that you’d like to learn about?
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Outline of the session
• Overview of the publishing process
• Focus on the production phase from when you submit the completed manuscript until when the book is published
• Questions
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The people who contribute…
• Authors (royaltied partners)
• Publisher or Editorial Director
• Sponsoring Editor (SE) • Designers• Project Managers• Development Editors
(DE) • Writers for hire• Copyeditors• Artists
• Photo Researchers• Proofreaders or
Production Editors• Cold Readers• Compositors• Sales and Marketing
Reps • Reviewers• Indexers• Printers• Correlators• Audio Team
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The Publishing Process in Four Phases
RESEARCH DEVELOPMENT
PRODUCTION MANUFACTURING
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Research involves…
The author
Classroom feedback from students and teachers
The sponsoring editor and publisher
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•Listening to teachers and students•Preparing a proposed project brief•Scouting for authors and commissioning samples•Concept testing with sample chapters that authors have written•Focus groups with sample chapters•Researching at conferences/conventions•Competitive analysis•Feedback on sample materials•Author contract negotiation
Research activities…
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• Publisher commissions designed prototype
• Designed prototype is piloted in the classroom
• Teachers give feedback
• The publisher develops full prototype unit and guidelines
Research continues…
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Financial research
• Sales forecasts: how many copies of the book will we sell?
• Budgets: how much will this project cost?
• Royalties: how will the author’s royalty contract be structured?
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Development: Writing the book
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Author
Author writes draft 1
Development Editor provides feedback
Prototype and guidelines from research phase
Author writes draft 2 (possibly 3)
Final manuscript, art log, and book map ready for production
copyeditor
Development begins…
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Production
•The manuscript you wrote in Microsoft Word or Adobe In Copy goes to the publisher•This is where all the pieces of the puzzle come together into book pages•Demystifying this phase is our mission today!
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Manufacturing
• Final files, in perfect condition, are released to the printer
• The book is printed (It takes about a month)
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Production
How it all comes together on the page
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permissions
manuscript
publisher feedback
design
schedule
photos
front/back matter
pagecount
market feedback artdirection lines
level
overmatter budget
ongoing creative ideas
appropriateness of content
index
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2nd pages 3rd pages Final pagesLayouts
Flowchart of work in production…
PDFs
Manufacturing
Final disc
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The Sponsoring Editor (SE) is responsible for….
• Overseeing all phases of the project• Ensuring the series is appropriate for students and
teachers• Developing prototype and guidelines• Conducting research• Scouting for authors• Finalizing the component array• Contracting with entire project team• Determining the look and feel of book• Monitoring the quality of content• Scheduling all components to come out on time
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The Development Editor (DE) is responsible for:
• Working with the authors to ensure readability and flow• Making sure the manuscript adheres to guidelines• Applying pedagogy to all pieces of the manuscript• Making sure topics are market-appropriate• Checking that all the activities work• Approving the art and photos and editing the art log• Managing the art and photo approval process• Keeping to schedules• Ensuring that text will fit on the page• Creating the book map• Communicating with the author(s) about progress
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The author is responsible for…
• Having a clear picture of the market for the series
• Writing explanations and activities
• Creating the art log to go with the text
• Responding to publisher and market comments with changes or rejoinders
• Writing drafts (usually 3) until the manuscript is production-ready
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In addition, the publisher relies on the author to:
• Read 2R pages and write comments, which the publisher will incorporate
• Provide feedback on art/photos
• Give creative input throughout the process to ensure best quality
• Adhere to schedules so that the series comes to market on time
• Be the creative voice of the series
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Our focus today: the production phase
• The magic moment: “Turnover to production”
• Copy edit
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The production phase
• “Turnover to production”
• Copy edit
• The “design” of the book
• Role of the typesetter or “comp”
• Coding for design
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Coding the manuscript A
6aThe Simple Past Tense: Regular VerbsFORM BOXForm[Art s1 SS38002.JPG]EX Erika worked in a hospital last year.She helped a lot of people.PRESTo form the simple past of regular verbs, add –ed to the base verb. The past form is the same for all persons.GCHART
GCHARTH SubjectBase Verb + -ed
GCTX I worked.
You
He/She/It
We
They
[listening icon][B]1 Practice[DL]Complete the sentences with the simple past tense of the verbs in parentheses. [Art s2 22289197.jpg ][ATX]1.It __rained__ (rain) yesterday.2.Peter ___________ (wait) for the bus for 30 minutes.3.He ___________ (walk) into the office at 9:10. He was late.
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The production phase
• “Turnover to production”• Copy edit• The “design” of the book• Role of the typesetter or “comp” • Coding for design• Rounds of pages• Art program• Proofreading
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Pedagogical considerations / Consistency within a series
• Focusing on words from the Academic Word list.
• Strategy boxes
• Self-assessment log
• Focus on testing
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Not enough space
• The concept of signatures
• Widows and orphans
• No blank pages
• Chapter opening locations “recto – verso”
• The book map
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The book map
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Time crunch
• Publishing schedules and deadlines – what’s the big deal?
• Need a rewrite – the author is on vacation – help !
• Art turns out to be inappropriate
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Religious, political, moral, and marketing considerations
The eight forbidden topics:PoliticsAlcoholReligionSexNarcoticsIsraelPorkStereotypes
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Religious, political, moral, and marketing considerations
• Female infanticide
• It’s not South Korea, it’s just Korea
• Sergio Aragones cartoon
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Permissions
• The permissions process
• Calling Dr. Phil
• Arab culture and medicine
• Time magazine
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The art program
• The art log
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The art program
• The art log
• Photo research
• Digital image libraries
• Cartoons
• Sorry, Farley Mowat
• Edgar Alan Poe: The Tell-tale Heart
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The art program
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The art program
Alternatives
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The art program
• The art log• Photo research• Digital image libraries• Cartoons• Sorry, Farley Mowat• Edgar Alan Poe• The Mona Lisa
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What questions do you have ?
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• Thanks for coming.
• Please help us clear the room for the next presentation. Give us a minute to get our stuff out of the way and we’ll be happy to talk with you out in the hall (back where there’s a little more space.)
• Remember you can download the PowerPoint slides at www.joemcveigh.org