from farm to fork “a value chain example from meat industry” Özcan albak vice chairman namet...
TRANSCRIPT
FROM FARM TO FORKFROM FARM TO FORK
“A value chain example from meat industry”
Özcan AlbakVice Chairman
Namet Gıda San.ve Tic. A.Ş.
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AgendaAgenda
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Our value chainOur value chain
Our understanding of “farm to fork”
Controlling the system in every step in order to create “value”
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Our value chainOur value chain
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Our value chain Our value chain strategiesstrategies
Describing through an example from my company:
• Specialization in red meat production from bovine• Learning curves for poultry and ovine are different from that of
bovine• Avoiding dairy cattle as its meat/bone ratio is low
• Balancing of vertical integration and outsourcing • Outsourcing wheat, barley, clover-based feed; but own plantation of
corn to produce silage• Proprietary control over distribution, manufacturing/sales of
delicatessen
• Spillover effects of upstream operations quality on branded downstream production
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Spillover effects between Spillover effects between downstream & upstream downstream & upstream
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Our value chain Our value chain strategiesstrategiesSustainable growth through investing in … Feed material
Using high-quality corn seeds for quality corn-based feed Custom scientific ration practice for meat breed
Livestock Purchasing meat breed livestock
Slaughter-houses Obtained hygiene standards certificate Extending shelf-life of meat products from the very beginning
Production units State-of-the-art facilities Award winning packing technology
Distribution channels Refrigerated truck fleet for maintaining the cold-chain till retailer’s
shelf
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