20From Engineer to

Entrepreneur,

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Must-Read

Books

Find out if your business idea has merit before pursuing it.

Will it Fly? Thomas McKnight

1

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Take it from the co-founder of Pixar to know how to foster a creative company culture.

Creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration, by Ed Catmull

2

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Best-selling author Malcolm Gladwell challenges you to think differently about the obstacles we face in our lives, and the surprising ways the weak can defeat the strong.

David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, by Malcolm Gladwell

3

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Make product decisions in a more scientific way.

The Lean Startup, by Eric Ries

4

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Developing these essential habits will help you improve both your personal and professional life.

The 7 Habits of Highly Effective People, by Stephen Covey

5

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A fresh take on startups, Rework encourages you to think differently about productivity, your work environment, getting exposure for your company, and more.

Rework, by David Heinemeier Hansson and Jason Fried

6

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No guarantees that you’ll be able to build a small startup in 7 days, but you’ll get some great tips on how to quickly execute tasks like building websites and deciding your business name.

The 7 Day Startup: You Don't Learn Until You Launch, by Dan Norris

7

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Challenges you to build something that hasn’t been done before, going from zero to one.

Zero to One: Notes on Startups, or How to Build the Future, by Peter Thiel with Blake Masters

8

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Too many businesses focus on doing ‘traditional business’ and don’t spend enough time developing disruptive technology that could re-enliven their business.

The Innovator’s Dilemma, by Clayton Christensen

9

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Getting new tech products to early adopters is one thing, but getting adoption by mainstream users is a different problem. Geoffery Moore creates a guide for industries seeking to conquer larger markets.

Crossing the Chasm, by Geoffery A. Moore

10

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A classic for first-time entrepreneurs, Michael explains the pitfall of most small businesses and how to avoid it.

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, by Michael E. Gerber

11

Search your contacts, inside Slack and Salesforce —

all from one screen.

How productive are you on your phone?

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Seth will help you ask the right questions to decide which “dips” in your business need to be persevered, and when it’s time to quit.

The Dip: A Little Book That Teaches You When to Quit (and When to Stick), by Seth Godin

12

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Knowing what your customers actually want can be a tricky thing to find out. Ryan teaches you his strategy for asking the right questions and how to set up a critical part of your sales funnel.

Ask, by Ryan Levesque

13

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The creator of Dilbert shares how he turned multiples failures into a great career.

How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life, By Scott Adams

14

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Learn how to use the power of habits and patterns to improve your life, whether it’s to quit that smoking habit or learning how to leverage habits as powerful advertising tools.

The Power of Habit: Why We Do What We Do in Life and Business, by Charles Duhigg

15

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Guy brings his tried and true approach to marketing in an entertaining fashion. A guide to help turn your products into something that people love.

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, by Guy Kawasaki

16

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Oldie, but goodie. The essential guide to interacting with people in your everyday life. Learn how to make people like you and how to win them over to your way of thinking.

How to Win Friends and Influence People, by Dale Carnegie

17

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This book teaches you how building relationships is more important than “networking.”

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, by Keith Ferrazzi

18

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This book challenges the mindset that a high income is the way to financial freedom.

Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money--That the Poor and Middle Class Do Not! By Robert T. Kiyosaki

19

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Examines the cultural influences that contribute to successful people’s achievement.

Outliers: The Story of Success, by Malcolm Gladwell

20

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Your Phone, Faster

available for Android

WhereDat searches your phone and inside your apps.

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