from employee to entrepreneur: leading your team to take smart innovation risks
TRANSCRIPT
From Employee to…
Sean Ammirati @SeanAmmirati
Partner, Birchmere Ventures
Adjunct Professor, Carnegie Mellon University
August 3, 2017
ENTREPRENEUR
Teach models focused on processes & best practices
Provide students opportunities to apply immediately
Expose them to different entrepreneurs case studies
How do you teach entrepreneurship?
1. Customer Discovery
A product solves a problem for an identifiable group of users
2. Customer Validation
The market is saleable & large enough that a viable
business might be built
3. Customer Creation
The business is scalable through a repeatable sales and
marketing roadmap
4. Company Building
Company departmental and operational processes
are created to scale
THE CUSTOMER DEVELOPMENT MODEL
Innovation Culture, Collaboration & Coordination Assessment
This is a Work in Progress: If you’re interested in partnering with our team to, please don’t hesitate to reach out.
CorporateStartupLab.com
✓ Develop a new product or service that you own at the end of the semester
✓ Learn new innovation approaches
✓ Recruit high potential graduate students working on project
✓ Build your network
Project CourseHave an idea you want to explore?
CorporateStartupLab.com
THANK YOU & ANY QUESTIONS?
For more information about the Carnegie
Bosch Institute contact Gary Matson at
For more information about the Swartz Center
Corporate Startup Lab contact me at