from editor to entrepreneur: how blogher filled a void in publishing
TRANSCRIPT
Jory Des Jardins, March 2015
Who’s Paying for This?
From editor to entrepreneur
Jory Des Jardins, March 2015
SheKnows Media was founded with a commitment to
women inspiring women.
The SheKnows Media “Loop” icon is formed from one continuous line
representing the feedback loop that emerges from our dynamic community
as its members discover, create and share the messy, beautiful, real, and
joyful moments that comprise their lives.
Jory Des Jardins, March 2015
Jory Des Jardins, March 2015
Non-Digital Beginnings
AKA: Print
Jory Des Jardins, March 2015
Rachelswartley.com
My Approach to Career
The Osmosis Method
Jory Des Jardins, March 2015
Building Digital Cred
Step 1: Wear these glasses
Jory Des Jardins, March 2015
Building Digital Cred
Step 2: Work in an alley
Jory Des Jardins, March 2015
Risk Analysis
0
1
2
3
4
5
6
7
8
Dog Years Traditional Media Years
Dog Years vs “Traditional Media” Years
Jory Des Jardins, March 2015
My Startup Incubator
Jory Des Jardins, March 2015
Rising from the Ashes on Market St.
Jory Des Jardins, March 2015
Blogging Professionally In 2004
For the independently wealthy
Jory Des Jardins, March 2015
Jory Des Jardins, March 2015
“Mommyblogging is a Radical Act.”
Alice Bradley, Finslippy
BlogHer 2012
President Obama opens the conference
Jory Des Jardins, March 2015
BlogHer 2005
Lisa, Elisa & Jory settle the bar bill
Jory Des Jardins, March 2015
Wind at Our Backs
Schoolmarms of the Internet
Jory Des Jardins, March 2015
Those Sweet Blogladies
Source: Yvonne Valtierra
Dial-a-blogger.org
Influence in a bag
Jory Des Jardins, March 2015
Jessica Brandi Lifland, The New York Times
Mombloggers: #freelabor
”Hey, where’s the Lactation Lounge?”
Jory Des Jardins, March 2015
Jen Rab: Flickr
Will Shill for Swag
Darned if you do, darned if you don’t
Jory Des Jardins, March 2015
Credit: Pay Per Post
To Pay or Not to Pay?
Jory Des Jardins, March 2015
To Fund or Not to Fund?
Jory Des Jardins, March 2015
Jory Des Jardins, March 2015
In Retrospect…
Not in My Editorial!
Advertisers pay for context
Jory Des Jardins, March 2015
Thinking Like a Tech Company
Your data AND your content
are assets!
Jory Des Jardins, March 2015
What We’ll Still Do for Free
Jory Des Jardins, March 2015
Source: Jessica Brandi Lifland, The New York Times
Publisher-in-Chief
Jory Des Jardins, March 2015