from e-commerce to s-commerce
DESCRIPTION
Presentation by Prof. Manuel Alonso Coto, PhD at IE Business School Executive Education for Digital Marketing, e-Commerce, and Social Media Marketing.TRANSCRIPT
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From e-Commerce to s-Commerce
![Page 2: From e-Commerce to s-Commerce](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54c8f6704a795963558b45ad/html5/thumbnails/2.jpg)
From e-Commerce to s-Commerce
Manuel A. Alonso Coto, PhD 18 November, 2011
“If I had to guess, social commerce is the next area to really blow up.”
Mark Zuckerberg, August 2010
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Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
![Page 4: From e-Commerce to s-Commerce](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54c8f6704a795963558b45ad/html5/thumbnails/4.jpg)
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
![Page 5: From e-Commerce to s-Commerce](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54c8f6704a795963558b45ad/html5/thumbnails/5.jpg)
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
![Page 6: From e-Commerce to s-Commerce](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54c8f6704a795963558b45ad/html5/thumbnails/6.jpg)
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
![Page 7: From e-Commerce to s-Commerce](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54c8f6704a795963558b45ad/html5/thumbnails/7.jpg)
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
![Page 8: From e-Commerce to s-Commerce](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54c8f6704a795963558b45ad/html5/thumbnails/8.jpg)
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
![Page 9: From e-Commerce to s-Commerce](https://reader034.vdocuments.mx/reader034/viewer/2022051314/54c8f6704a795963558b45ad/html5/thumbnails/9.jpg)
Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
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Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
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Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
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Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
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Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
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Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
People who click Facebook “Likes” are more active and connected than the average Facebook user.
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Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
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Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
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Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Facebook Credits Integrate into the Real World
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Manuel A. Alonso Coto, PhD 18 November, 2011
From e-Commerce to s-Commerce
Every industry and vertical is going to be rethought in a social way.
The real opportunity is about people redesigning these spaces.