from direct mail to digital

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Idea #1: Become a part of something

Idea #2: Offer a greater experience

Idea #3: Have a contest

Idea #4: Exclusive offers

Idea #5: More information & offers

1: Use direct mail to capture interest2: Offer incentive through website3: Get email address4: Immediately send follow up email5: Give incentive for personal information6: Create relevant email campaign

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