from communication to reputation: the critical change in the social media era
TRANSCRIPT
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@cginisty
FROM COMMUNICATION TO REPUTATION, THE CRITICAL CHANGE IN THE SOCIAL MEDIA ERA
16/12/2017
CHRISTOPHE GINISTYHead of Digital Benelux
Creator of the ReputationTime conference @cginisty
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@cginisty
What’s the difference between
communications and reputation?
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@cginisty
This is communication…
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@cginisty
This is reputation
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@cginisty
This is how it happened…
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@cginisty
You work on your image, You earn your reputation
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@cginisty
Reputation is made of a series of rational and emotional inputs
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@cginisty
Driven by emotions
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@cginisty
So how to deal with this?
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@cginisty
BEHAVE
STAND OUT
OPEN
RESPOND
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@cginisty
Forget about the ‘shout & shine’ good old days
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@cginisty
Every organization has to know what people are commenting about them and about the ecosystem around. This is NOT an option anymore!
-| LISTEN |-
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@cginisty
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@cginisty
Listening creates
‘Community Driven Organizations’
that get inspired by their audience and
understand the need for transparency
-| OPEN |-
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@cginisty
“Conformity no longer leads to comfort. But the good news is that creativity is scarce, and more valuable than ever”Seth Godin
-| STAND OUT |-
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@cginisty
It is a social revolution:
Creativity is devoted to
generate stakeholders’
participation, and this will
generate engagement
-| RESPOND |-
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@cginisty
So many super brands
super missed the social
media revolution.
Rethink the entire communications journey
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@cginisty
www.reputationtime.com
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@cginisty
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@cginisty
Thank you for your attention.