from choice, a world of possibilities definitions: channels of distribution
TRANSCRIPT
From choice, a world of possibilities
Definitions: Channels of Distribution
Shared Definitions One set of definitions to be used in both Service
Statistics and Commodities modules Only slight differences from past definitions We hope they are mutually exclusive; if you see
any gaps, or don’t know where to classify your outlets, talk to us
If your MA has been using different definitions (or interpretations of these definitions) for reporting in the past, we will help you reclassify to report according to these definitions from now on
3 Categories of Channels MA Clinical Channels MA Managed Non-clinical Channels Non-MA (external) Channels
MA CLINICAL CHANNELS Static Clinics Mobile/Outreach Clinics Associated Clinics
Have provision of contraceptive clinical services and use contraceptives provided by the MA
Static Clinics MA managed clinic, run by full and part-
time MA staff Contraceptives provided by MA to the client Clinical services provided by MA medical
personnel (i.e., doctor or nurse) Contraceptive clinical services provided
(may also provide SRH non-contraceptive services or non-SRH services)
Mobile/Outreach Clinics MA managed clinics, run by full and part-time MA
staff Contraceptives provided by MA to the client Clinical services provided by MA medical personnel
(i.e., doctor or nurse) Service provision is OFFSITE (i.e., in health post,
in equipped vehicle, in non-MA clinic space) - not in MA clinic.
Contraceptive clinical services provided (may also provide SRH non-contraceptive services or non-SRH services)
Associated Clinics Clinics belong to private individuals or
organizations Not MA managed; no MA staff clinician MA has formal agreement to provide significant
technical support, monitoring, quality of care, and oversight
Contraceptives provided by MA to the associated clinic (which subsequently provides contraceptives to the client)
Contraceptive clinical services are provided by Associated clinic staff, NOT by MA staff
MA-Managed Non-clinical Channels Community Based Distribution and Sales
(CBD/CBS) MA Social Marketing Youth [proposed]
All MA run programs or outlets that distribute MA contraceptives. Clinical services not provided through these outlets; some provide IEC services.
Community Based Distribution and Sales (CBD/CBS) Distribution or sales of MA contraceptives
TO THE CLIENT (directly or indirectly) Contraceptives provided to client by
promoter, supervisor or coordinator of community based distribution program
Element of IEC provided by CBD promoter, supervisor, or coordinator
May or may not have a post or physical space
No clinical services provided
MA Social Marketing
Program run by MA Social intention to increase access to contraceptives Non-clinical environment May be sustainability model for contraceptive distribution No IEC component MA contraceptives sold with reduced prices compared to
commercial outlets Price permits recovery of procurement costs and distribution
expenses of the product Social marketing distribution can NOT occur in retail or
commercial facilities, pharmacies (exception: small community pharmacies with reduced prices, not for commercial purposes only)
Youth [proposed]
Non-clinical channels that ONLY serve youth
Only non-clinical services provided (i.e., contraceptive distribution, IEC)
MA managed; operated by MA staff
Non-MA (external) Channels
Commercial Marketing Private doctors/Doctor’s offices Government Other Agencies
Distribute MA contraceptives. Not MA run; MA is not involved in service provision.
Commercial Marketing
External commercial channels of distribution used to sell contraceptives at retail prices to the client or public
Purpose is recovering cost and generating profit (to subsidize other MA SRH programs)
Examples: drug stores, pharmacies, retail establishments
Most IPPF products can NOT be sold through Commercial Marketing (exceptions: Roselle, Optinor)
Products sold are specific commercial brands with supplier authorization
Private doctors/Doctor’s offices
Private doctors or independent medical professionals who buy MA contraceptives and distribute them
MA is not involved in provision of services
Government
Public sector outlets (including MOH, Social Security, public hospitals, health posts) that buy MA contraceptives and distribute them
Contraceptives provided by MA to the Government
MA is not involved in provision of services
Other Agencies
Other types of agencies not mentioned above (i.e., NGOs) that buy MA contraceptives and distribute them
Contraceptives provided by MA to the Agency
MA is not involved in provision of services