from choice, a world of possibilities definitions: channels of distribution

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From choice, a world of possibilities Definitions: Channels of Distribution

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Page 1: From choice, a world of possibilities Definitions: Channels of Distribution

From choice, a world of possibilities

Definitions: Channels of Distribution

Page 2: From choice, a world of possibilities Definitions: Channels of Distribution

Shared Definitions One set of definitions to be used in both Service

Statistics and Commodities modules Only slight differences from past definitions We hope they are mutually exclusive; if you see

any gaps, or don’t know where to classify your outlets, talk to us

If your MA has been using different definitions (or interpretations of these definitions) for reporting in the past, we will help you reclassify to report according to these definitions from now on

Page 3: From choice, a world of possibilities Definitions: Channels of Distribution

3 Categories of Channels MA Clinical Channels MA Managed Non-clinical Channels Non-MA (external) Channels

Page 4: From choice, a world of possibilities Definitions: Channels of Distribution

MA CLINICAL CHANNELS Static Clinics Mobile/Outreach Clinics Associated Clinics

Have provision of contraceptive clinical services and use contraceptives provided by the MA

Page 5: From choice, a world of possibilities Definitions: Channels of Distribution

Static Clinics MA managed clinic, run by full and part-

time MA staff Contraceptives provided by MA to the client Clinical services provided by MA medical

personnel (i.e., doctor or nurse) Contraceptive clinical services provided

(may also provide SRH non-contraceptive services or non-SRH services)

Page 6: From choice, a world of possibilities Definitions: Channels of Distribution

Mobile/Outreach Clinics MA managed clinics, run by full and part-time MA

staff Contraceptives provided by MA to the client Clinical services provided by MA medical personnel

(i.e., doctor or nurse) Service provision is OFFSITE (i.e., in health post,

in equipped vehicle, in non-MA clinic space) - not in MA clinic.

Contraceptive clinical services provided (may also provide SRH non-contraceptive services or non-SRH services)

Page 7: From choice, a world of possibilities Definitions: Channels of Distribution

Associated Clinics Clinics belong to private individuals or

organizations Not MA managed; no MA staff clinician MA has formal agreement to provide significant

technical support, monitoring, quality of care, and oversight

Contraceptives provided by MA to the associated clinic (which subsequently provides contraceptives to the client)

Contraceptive clinical services are provided by Associated clinic staff, NOT by MA staff

Page 8: From choice, a world of possibilities Definitions: Channels of Distribution

MA-Managed Non-clinical Channels Community Based Distribution and Sales

(CBD/CBS) MA Social Marketing Youth [proposed]

All MA run programs or outlets that distribute MA contraceptives. Clinical services not provided through these outlets; some provide IEC services.

Page 9: From choice, a world of possibilities Definitions: Channels of Distribution

Community Based Distribution and Sales (CBD/CBS) Distribution or sales of MA contraceptives

TO THE CLIENT (directly or indirectly) Contraceptives provided to client by

promoter, supervisor or coordinator of community based distribution program

Element of IEC provided by CBD promoter, supervisor, or coordinator

May or may not have a post or physical space

No clinical services provided

Page 10: From choice, a world of possibilities Definitions: Channels of Distribution

MA Social Marketing

Program run by MA Social intention to increase access to contraceptives Non-clinical environment May be sustainability model for contraceptive distribution No IEC component MA contraceptives sold with reduced prices compared to

commercial outlets Price permits recovery of procurement costs and distribution

expenses of the product Social marketing distribution can NOT occur in retail or

commercial facilities, pharmacies (exception: small community pharmacies with reduced prices, not for commercial purposes only)

Page 11: From choice, a world of possibilities Definitions: Channels of Distribution

Youth [proposed]

Non-clinical channels that ONLY serve youth

Only non-clinical services provided (i.e., contraceptive distribution, IEC)

MA managed; operated by MA staff

Page 12: From choice, a world of possibilities Definitions: Channels of Distribution

Non-MA (external) Channels

Commercial Marketing Private doctors/Doctor’s offices Government Other Agencies

Distribute MA contraceptives. Not MA run; MA is not involved in service provision.

Page 13: From choice, a world of possibilities Definitions: Channels of Distribution

Commercial Marketing

External commercial channels of distribution used to sell contraceptives at retail prices to the client or public

Purpose is recovering cost and generating profit (to subsidize other MA SRH programs)

Examples: drug stores, pharmacies, retail establishments

Most IPPF products can NOT be sold through Commercial Marketing (exceptions: Roselle, Optinor)

Products sold are specific commercial brands with supplier authorization

Page 14: From choice, a world of possibilities Definitions: Channels of Distribution

Private doctors/Doctor’s offices

Private doctors or independent medical professionals who buy MA contraceptives and distribute them

MA is not involved in provision of services

Page 15: From choice, a world of possibilities Definitions: Channels of Distribution

Government

Public sector outlets (including MOH, Social Security, public hospitals, health posts) that buy MA contraceptives and distribute them

Contraceptives provided by MA to the Government

MA is not involved in provision of services

Page 16: From choice, a world of possibilities Definitions: Channels of Distribution

Other Agencies

Other types of agencies not mentioned above (i.e., NGOs) that buy MA contraceptives and distribute them

Contraceptives provided by MA to the Agency

MA is not involved in provision of services