from career site to recruiting engine

8/14/2019 From Career Site To Recruiting Engine

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Agenda

Session 1Talent

Session 2From Career

Site


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Agenda

What Is Web 2.0 Why Does It Matter To Your

Recruiting How It Impacts Your Strategy


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What Is Web 2.0?


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What Is Web 2.0?


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What Is Web 2.0?

Steaming Real Time


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Changing Business Models Web1.0

Candidate

Recruiter

Candidate

Candidate

Candidate

Candidate

Candidate

Candidate

Candidate

Candidate

Candidate

Recruiter

Recruiter

Recruiter

Recruiter

Recruiter

Recruiter

Recruiter

Recruiter

Recruiter




Candidate

Recruiter

Candidate

Candidate

Candidate

Candidate

Candidate

Candidate

Candidate

Candidate

Candidate

Recruiter

Recruiter

Recruiter

Recruiter

Recruiter

Recruiter

Recruiter

Recruiter

Recruiter




Private/Static

Public/DynamicRelationship



Business Model Explosion

Craigslist



Multiple Points Of Contact

Doug BergJobs2Web

Phone: 952-697-2912Cell: 952-200-4233Fax: 952-697-2975Email: [email protected]

Blog: www.RecruitingGeeks.comFaceBook: facebook/jobs2webLinkedIn Profile: LinkedIn/In/douglasbergTwitter: twitter.com/jobs2webFriendFeed: friendfeed.com/jobs2web
http://www.recruitinggeeks.com/http://www.recruitinggeeks.com/



Information Distribution



Information Aggrigation



Most Web 2.0 Attempts

Outlook/CRM

Social Networks

Blogging

Micro Sites

- Talent Targeted

- Pay-Per-Click

- Email Responseor Job Re-Search

www

Highly Fragmented Activities (No Strategy)

Hard To Scale For Larger Companies

If Recruiters Leave So Does Their Data/Network

Not Driving Candidates Through Centralized Process

Hard To Measure Results



Agenda


Recruiting How It Impacts Your Strategy


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The Talent

Pre Web Web

Crai slist



The Talent

December 2008

Monster.com3.7 Million Visitors

Source: comScore Media

December 2008

Google.com151 Million JobSearches> 5 Million SearchesPer Day



The Talent

10%

15%

19%

24%

32%

Brand

Employer

Skills/Generic

Occupation

Location

What Job Seekers Search For

Google72%

MSN/Live15%

Yahoo7%

Others6%

Search Engines Used By Job Seekers



Your Career

Home

Nursing CareersHome Page

Minnesota ER Nurse Jobs

Nurse Careers Nursing JobHome Page



Your Career

MNNursing Job

MinnesotaNursing Job

MinnesotaHealthcareJob

MinnesotaMedical Job

MN

Nurse Job

Rochester

Nursing Job

MinnesotaNurse Job

Minnesota

ICU Job


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jobs2web | Copyright 2008 of jobs2web. All rights reserved.jobs2web | Copyright 2008 of jobs2web. All rights reserved.

Your Career

Careers

Home

Profile Level

Home Pages

Job Level

Home Pages

Candidate/Use

SEO/Web 2.0

SEO

Home

Talent

Landing

ob Level

Landing


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Highly Fragmented Data/Relationships

ATS

Employees

Alumni


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Manual Marketing

Eats 80% Of

Improve Recruiter Efficiency

Get/Review Job

Post Into ATS

Interview Mgr

For Hot Points

Post ToMonster

Post To

CraigslistEmail

Internally

Post To Twitter

Post onFacebook

Search/SendOn LinkedIn

Search/SendIn ATS To Prev

Apps

Search/Send

To ZoomInfoSearch/SendTo Personal

ContactsSearch/SendTo Search

Engines

Search/Send

To NicheBoards

Review Apps

Deal WithBounces &

Spam

Forward Goods

To ManagerInterviewCoord& Prep

Post ToCareerBuilder

InterviewFollow Up

Declines,Rejections

References &Background

Offer Prep &Accept

Write Blog

Article (or poston Blog)

Post ToFriendFeed

Search/SendTo Facebook

Search/SendTweeple


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Attract Talent From Multiple

Career Site

Search

Engines

Job Boards

JobAggregators

CollegeRecruiting

SocialNetworks

AlumniRecruiting

DiversityRecruiting

ATS/CRM

EmployeeReferrals

Blogs &IndustryGroups

SourcingTools

Mobile

Recruiting


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New Web 2.0 Example


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Agenda


Recruiting How It Impacts Your


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Typical Web 1.0

Benefits Diversity

About Us College

Culture

Testimonials

BRANDING

TRANSACTION

$$ Print &Other Media

$$Job Boards

$$SourcingTools-

Recruiters

MARKETINGSTRATEGY

Not Capturing Passive Candidates Not Web 2.0 Compatible

Cant Deploy Targeted Campaigns Limited Candidate Experience

Capabilities Not Measuring Results On All Levels No Control Over Job Scrapes/Feeds

ATSApplicant

Tracking SystemJob Search Apply Reporting

Not Visible To Search Engines No Employee Referral Marketing

Limited Viral Marketing Of Jobs No Repeat Traffic Or Return Visitors Fragmented Candidate Data/Networks No Mobile Capabilities No Talent CRM/Marketing Tools


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Typical Web 1.0

Benefits Diversity

About Us College

Culture

Testimonials

BRANDING

$$ Print &Other Media

$$Job Boards

$$SourcingTools-

Recruiters

MARKETINGSTRATEGY

ATSApplicant

Tracking SystemJob Search Apply

TRANSACTION Reporting


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Typical Web 1.0

Benefits Diversity

About Us College

Culture

Testimonials

BRANDING

ATSApplicant

Tracking SystemJob Search

TRANSACTION Apply

TalentCommunity

TalentLandingPages

SearchEngine

Optimization

MARKETINGSTRATEGY

RecruitmentMarketingPlatform

PassiveCandidat

es

Employees &

Referrals

RecruiterContacts

CampaignLandingPages

RecruitingWidgets

Job Feeds(XML/RSS)

AutomatedJob

Marketing

RecruitingDashboard

SourceTracking

Visitor

Intelligence

Talent CRM

Better CandidateExperience

Higher Capture &ConversionRates

Automates JobMarketing

Measures All

Reporting


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Mashup To Maximize

JobMarketing

MatchingJobs

CapturePassives

Rich

Appl

Share

Logo


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Automatically distributes jobs

Branded

XMLFeeds


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RSS Feeds Powering Job Delivery

TheyView

YourJo

bs

Sends To YourFollowers

They Join YourTC

You GetCandidates


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Linking From Your LinkedIn


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Enhanced Interactive Tools For

1

Helps publish your jobs dynamicallyto all of your Web 2.0 channels

And dozens more

And measures all return visitortraffic to your career site.


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Grows Your TalentCommunity

Bill [email protected], IL

Jane [email protected] DeveloperMinneapolis, MN

Stan [email protected] ManagerBoston, MA

Leslie [email protected] TesterSan Diego, CA

Jodi [email protected] Design

Austin, TX

Jeff [email protected]

AdminPortland, OR

Building Your Talent Community

YourRecruiting


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Automated Recruitment

Cultivates Your TalentCommunity

Bill [email protected], IL

Jane [email protected] DeveloperMinneapolis, MN

Stan [email protected] ManagerBoston, MA

Leslie [email protected] TesterSan Diego, CA

Jodi [email protected] Design

Austin, TX

Jeff [email protected]

AdminPortland, OR

Your Career

Job Title:Business AnalystLocation:Chicago, ILKeywords:

Project ManagerSharepoint

Job Title:Business AnalystLocation:Chicago, ILKeywords:Project Manager

Sharepoint

Job Title:Business AnalystLocation:Chicago, ILKeywords:Project ManagerSharepoint

Finds MatchingMembers

Emails

JobAlert

Drives

Them To

Site


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Integrating Your TalentAcquisition Strategy

Building databridges to/from eachdomain

Pushing jobs out in arelevant way.

Pulling tagged

members into yourcentral community.

Allowing members toself-update andmanage theircontent flow.


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Measure All Interactive


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obs2Web Recruiting Dashboard


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Recruiting Dash Board

For each candidate you can view theexact source of referral.

The IP address of where they appliedfrom online.

And the mapped location of the userat the time of apply. (can turn off)


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Talent Focused CRM Solution


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Measure All Interactive

Job Feeds

craigs

Talent

LandingPages (SEO)

Future (Paid

Boards)

Referrals

CandidatesEmployees

MobileMarketing

Social

Networks

Pay-Per-Click

(SEM)

Corporate Site


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Best Buy Case Study


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Best Buy Case Study

BestBuy-Jobs.com 350,457


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The Web 1.0 Site

No Search

Engine

No RSSNo Social

Media

No RichMedia

No Capture OfPassive

NoMarketing


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The Web 2.0 Site


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The Web 2.0 Site


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The Web 2.0 Site

Average Time Reading Job Descriptions:32 Seconds


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The Web 2.0 Site


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The Web 2.0 Strategy


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Pipelining Talent Even With No

Adding

thousands offutureprospectivecandidates daily

Fully automatedmatching &delivery of jobs

Increased


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The Web 2.0 Site

Geek Squad

SEO PPCSocial

NetworksRecruiter

Use

TalentCommunit

yATS Applicants

Reporting&

Dashboard

Financial CashierHome Puerto Rico


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Summary


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Summary


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from career site to recruiting engine

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