from boutique to mid-market leader: a modus x sitetracker

Modus is a leading Telecom Services company operating in the Western

U.S., specializing in network deployment, construction, and maintenance.

The company collaborates with leading mobile network operators on

the design, validation, and implementation process of 5G services as a

fully integrated, turnkey wireless connectivity solution.

What drives Modus’ success is not only their people, but also the

way the company assembles their teams and crews to optimize for

expertise, cooperation, and learning. Modus attracts and employs

the most experienced industry “veterans” and teams them up with

energetic, bright professionals just starting out in their careers.

Modus teams work together with the utmost spirit of collaboration

and innovation, enabling their crews to deploy assets with efficiency

and excellence in even the most challenging jurisdictions. This

has allowed Modus to succeed in fostering relationships with

municipalities, creating partnerships that both speed up and reduce

the costs of bringing 5G infrastructure to various cities, local transport

authorities, and public utilities.

Today, Modus is one of Sitetracker’s most valued partners and

advanced users, leveraging the platform to manage the end-to-end

phases of projects and assets: plan, build, maintain, and grow.

140%

Project Portfolio Growth

28%

Faster Project Completion

12,000+

Sites Created in Sitetracker

www.sitetracker.com

Company name: Modus LLC

Company size: 180

Industry: Telecom - Small Cell Wireless

Types of projects managed in Sitetracker: Small Cell Deployment,

Fiber Design & Engineering, Maintenance.

Integrations: Sitetracker-to-Sitetracker,

Daily inbound/outbound data

integration to FTP, and NetSuite.

Customer Story

From boutique to mid-market leader: a Modus x Sitetracker success story

ChallengeAfter being awarded key contracts off the back of successful execution,

Modus soon found itself outgrowing the Excel and Google spreadsheets

that they had previously relied on. Project data started to fragment;

generating reports became arduous and time-consuming; and visibility

into progress waned.

In an effort to prevent the inevitable negative business consequences

of scaling the business without a scalable solution, Modus realized that

a centralized, real-time repository and a robust project management

tool was imperative to successful expansion. Modus needed a

consistent and single source of truth in order to successfully transition

from a boutique shop to a mid-market leader.

At first, Modus tried working with a consultant to develop and

implement a custom-built database. However, challenges with the

consultant’s lack of understanding of the telecom industry and Modus’

day-to-day needs led the company to change strategy. Instead, they

began looking and evaluating for a purpose-built solution that came

with proven best-practice workflows — right out of the box.

SolutionHaving already experienced working in Sitetracker as a contractor to

one of the big four carriers, Modus employees enjoyed the solution’s

user-friendly UI and collaborative functionality and suggested that the

company investigate Sitetracker’s full offerings.

Rowena Okialda, Modus’ Director of Development, recalls that “Everyone

could appreciate how user-friendly Sitetracker is - not only for sharing

files, but also for managing milestones and generating trackers and

reports.” She continues, “We decided to explore this out-of-the-box

solution as an alternative to building our own from scratch.”

Following a thorough evaluation, Modus selected Sitetracker based on

the solution’s intuitive, proven workflows, its ability to integrate with

external systems, and the organization’s expertise in managing high-

volume and distributed 5G projects.

“We wanted to have the capability to scale rapidly while maintaining

both holistic and granular visibility to monitor progress, and we wanted

it out of the box,” recounts Chris Maguire, Modus’ CEO. He continues,

“You just can’t get that from anyone that isn’t already an industry

expert, developing purpose-built solutions.”

Following the speedy and successful implementation of Sitetracker Project

Management into the company’s tech stack, Modus went live in July of 2018.

www.sitetracker.com

“We needed a solution that would act as a centralized, real-time repository — one consistent and single source of truth. A robust project management tool accessible by all internal parties became imperative to scaling the business.”

Rowena Okialda, Director of Development, Modus LLC

“We want to have the capability to scale rapidly while maintaining both holistic and granular visibility… and we wanted it out of the box. You just can’t get that from anyone that isn’t already an industry expert, developing purpose-built solutions.”

Chris Maguire, CEO, Modus LLC

“The Sitetracker Solution Delivery team was attentive to our needs and

worked quickly to understand and build out our specific needs,” states

Okialda. “Not only that — they were accountable to deadlines and

realistic in setting expectations.”

In addition to the implementation of its org, Modus engaged Sitetracker

to build integrations with a number of external solutions, including its

ERP, Netsuite, and clients’ project management systems.

“We were impressed with the ability to easily report to our clients on

assigned projects using Sitetracker’s integrations,” remarked Maguire.

“Previously, one of the more significant challenges to scaling had to

do with the manual and redundant data entry between ours and our

customers’ systems.”

To manage the full lifecycle of its assets from site acquisition and

planning to construction and maintenance, Modus leverages all

of Sitetracker’s core functionality: projects and sites, reports and

dashboards, trackers, intelligent project templates, maps, and more. The

company also makes use of the Purchase Order Module, bringing the

project and finance teams even closer together and further streamlining

the flow of critical information.

More recently, Modus implemented Sitetracker Artificial Intelligence (AI), a

predictive analytics and advanced dashboarding tool that enables Modus

to instantaneously gain recommended actions based on their user data.

Users of Sitetracker AI gain access to the “What Happened” and “Why It

Happened” views, which offer descriptive insights into past and current

projects. Perhaps most excitingly, Modus can also leverage the “What

Could Happen” view to find the optimal combination of teams and match

them with projects and jurisdictions via predictive, what-if analyses.

ResultsToday, Modus manages its entire portfolio of small cell, DAS, and other

projects in Sitetracker, representing 7,500+ active sites and ~6,000

active projects. With an adoption rate of over 90% and each employee

making an average of 425 updates every week, the company has indeed

succeeded in establishing a single source of truth.

Modus has eliminated the necessity of double data entry into their

own internal trackers and their clients’ databases. These integrations

with their clients’ external systems have granted the ability to almost

instantaneously generate reliable and accurate reports — providing

visibility for Modus’ leadership and clientele alike. The result is not only

savings in human hours and its associated labor costs, but also further

streamlining of internal processes for optimal efficiency.

www.sitetracker.com

“The Sitetracker team was attentive to our needs and worked quickly to understand and build out our specific needs. Not only that - they were accountable to deadlines and realistic in setting expectations.”

Rowena Okialda, Director of Development, Modus LLC

Another key indicator of the company’s success in improving its

efficiency is the increased capacity of individual project managers.

Before adopting Sitetracker, the company employed a third of the

number of project managers the company has today, with each

handling an average of 150 active projects. Today, the firm boasts triple

that number, each capable of handling around 3x the average number of

active projects than before adopting Sitetracker.

“We had high expectations for Sitetracker as a reliable tool to enable

us to get to that next level of growth,” explains Maguire. Continuing,

he validates that, “Sitetracker has indeed delivered and become the

solution that continues to enable us to grow and scale our business in

numerous ways, connecting our multiple markets and teams.”

As a testament to the company’s maturation and its willingness to

leverage innovative solutions and processes, Modus’ average project

turnaround times have improved by 28% since going live with Sitetracker.

The company also recently adopted Sitetracker Artificial Intelligence (AI),

an AI-driven predictive analytics and advanced dashboarding tool. Okialda,

who also heads up Modus’ data science initiatives, states modestly,

“Modus is still finding and will always seek out new ways to become even

more efficient. Adopting Sitetracker AI empowers us to get to and explore

answers faster.” With the power of AI-driven analytics, Modus can now

efficiently and regularly discover the opportunities for gains hidden in its

data, whether it is to prevent bottlenecks or to repeat successes.

Since implementing Sitetracker, Modus has grown its project portfolio

by 140%, largely owing to repeat business with major wireless carriers.

The company has also grown its full-time employee count by 125%,

while efficiently scaling the capacity of its project managers with its

ever-increasing contract volume.

The company’s goal for the next five years is to continue growing

into new geographies while also diversifying its services. With all

the new doors opening for Modus on the back of its dedication to

excellence, employee development, and insatiable drive for efficiency,

the company’s vision of becoming the go-to provider for wireless

installations west of the Mississippi seems a mere stone’s throw away.

“Sitetracker has been integral in growing our company geographically

and in diversifying our services,” describes Chris Maguire. “We now have

a solution that provides high-level visibility, allows us to communicate

between different functional groups, evaluates data for making crucial

business decisions, plans for resource allocation, and improves

processes and cycle times.” He concludes, “All of this translates to

better, faster execution on projects for our customers and operational

efficiencies that lead to cost savings for Modus.”

www.sitetracker.com

“Sitetracker has indeed delivered and become the solution that continues to enable us to grow and scale our business in numerous ways, connecting our multiple markets and teams.”


“Sitetracker has been integral in growing our company geographically and in diversifying our services… All of this translates to better, faster execution on projects for our customers and operational efficiencies that lead to cost savings for Modus.”


Our Mission: Power the successful deployment of critical infrastructure

Sitetracker, Inc. powers the successful deployment of critical

infrastructure. As the global standard for managing high-volume

projects, the Sitetracker Platform enables growth-focused

innovators to optimize the entire asset lifecycle. From the field

to the C-suite, Sitetracker enables stakeholders to optimize how

they plan, deploy, maintain, and grow their capital asset portfolios.

Market leaders in the telecommunications, utility, smart cities,

and energy industries — such as Ericsson, Black & Veatch,

Google Fiber, Chargepoint, and Vodafone — rely on Sitetracker

to manage millions of sites and projects representing over $25

billion of portfolio holdings globally.

For more information, visit www.sitetracker.com.

from boutique to mid-market leader: a modus x sitetracker

Documents