From Aristotle to ObamaWhat do a philosopher and a politician have in common?

What do a philosopher and a violin virtuoso share?

..and how do they connect to the science of persuasion?

Imagine that you are one of the world’s greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition.

Watch the video and give the answers in your worksheet.

https://www.youtube.com/watch?v=O2dEuMFR8kw

To persuade =

To change people’s minds

on an issue

To make people accept your

point of view

This means that you have to be aware of your audience’s needs

Old & NewPersuasive Techniques

There are three areas we should attempt to appeal to when trying to get our audience on our side:

Appeal to Reason – Credibility – Logos

Most people believe themselves to be

reasonable, so appealing to their sense of reason is a very effective means of convincing…People, also,

trust those who have expertise in a field.

Appeal to Character – Sense of fairness - Ethos

We all share certain common ideas of what is just and fair!

Appealing to this side of beliefs is a powerful persuasive device.

Convincing them that you have their best interest in

mind will do a lot to win them over.

Appeal to Emotions – Passion

Persuasion often succeeds by the careful and

considered use of emotion – especially showing how passionate you feel for

your point of view.

Which technique(s) are used in this poster?

How can we make facts emotive?

Facts + Emotions = Emotive Facts

Can you guess which persuasive techniques are used here? Why?

Create a sense of a shared personal or cultural experience

One way to make your audience feel as though they have shared experiences with you, is to include anecdotes. These illustrate ‘real’ stories add a human and personal dimension that can be irresistible and fascinating.

You need to convince that you are a credible source of information

https://www.youtube.com/watch?v=_RumyGvl-vk

Last, but not least…

Be respectful… Use an appropriate tone to suit your audience and purpose.

Be generous… people often put their own interests first. What can you offer your readers to help them change their minds?

Be modest… No one will listen to an arrogant, impolite big-head.

Consider this…

https://www.youtube.com/watch?v=OFPwDe22CoY

The effect of statistics and numbers

https://prezi.com/ubhhrado3yeg/identity-ideas-matter-contest-of-prezi-and-ted-designed-and-created-by-hedwyg-van-groenendaal-of-prezi-university-wwwpreziuniversitycom/#