frinter live project ppt
TRANSCRIPT
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ByChanchal Sharma
MB76
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Company Profile• UK based startup
• Started operation in 2015, India
• The Founder & CEO is Shivam
• He gained his degree in Mechanical Engineering and Automotive Engineering
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Objective Of Training• To understand the revenue model of company
• To understand the implication of theoretical concepts
• To thoroughly understand about marketing campaigns
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Revenue Model• Company gives free prints to students
• On one side of the page it’s the student required content
• On the other side of page sponsored ads
• Ads could be of full page ads, banner ads & redeemable coupons
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Continue• Pages are printed in machine
• Small screen shows the ads
• Vinyl also available to sponsors
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Work Assigned• Online campaigns
• Offline promotion
• Pitching the idea to college management
• Develop the website content
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Continue• Making partners with local businesses around the colleges
• Market survey
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Learning• Learned how to make marketing strategies
• Online campaigns
• Develop the website content
• Learned how to promote company online and offline platform
• Idea pitching to the managementFrinter 8
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Achievements• Made 13 partners for the company
• Successful online campaigns
• Got Letter of Recommendation
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Linkage To Theory Concepts• Digital marketing – Online campaigns
• Promotion strategies
• Market STP
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Suggestions • Management needs to pay more attention to ground
realities
• Need more kiosk machines
• Should not invest time in promotion in colleges where there is no near plan to install kiosk machine
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