Case Study

The Friendship Week Campaign

#KeepPepperTapping#YaadAya Campaign

Objective

Primary Objective – Brand Awareness

Secondary Objective- Brand Affinity and Sales

Solution

We created a campaign where users could connect to the brand in a way where whatever they buy from Peppertap, it makes them nostalgic and remind them of their childhood days

Hashtag - #YaadAaya

Secondly with every order we gave our users, a box of nostaglicproducts that contained frooti, pilot pen, natkhat, ChachaChaudhary etc.

Contest on social platforms.

Campaign Summary

• Twitter

• Hashtag: #KeepPepperTapping; #YaadAya

• The campaign started by asking tweeps to tell us about their favorite TV ads.

• Later minimal posters of old TV commercials were shared and people were asked to guess the TV ads.

Box full of Nostalgia

#YaadAaya

#YaadAaya

ContestWe also involved our users with contest to make them dig out their nostalgic moments

Contest Questions

When Tweeps got all nostalgic

#KeepPepperTapping Trended within 30 min!!

And It was trending for more than 6 hours in India and for 5 hours in Pune.

Results

• #KeepPepperTapping got 16,31,549 impressions with a reach of more than 4,60,000.

• #YaadAya got 16,89,195 impressions

• The overall campaign sentiment was positive.

Campaign Summary: Facebook

• On Facebook, second version of the #YaadAya campaign rolled out and made fans nostalgic.

• Herein, fans were asked to tell about their friendship stories, about how they met their #BestFriends.

• The contest reached 15,000 people & gathered 937 engagements.

Thank you