Making it Better –

how we can make positive change happen - and what is stopping it currently.

Julian Kirby, Friends of the Earth

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Consumption is increasing...

Global resource use is decoupled from GDP growth – but is still going up [3]

But don’t feel guilty, … get active!

• Are you a product designer?• Are you a supply chain manager?

– NO!• Companies must take responsibility for their

impacts …– You can’t manage what you don’t measure.

Main global fluxes of carbon in goods

Largest interregional fluxes of emissions embodied in trade (Mt CO2 y−1) from dominant net exporting countries (blue) to the dominant net importing countries (red). (Davis and Caldera, 2010 [6])

Europe’s land trade

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Friends of the Earth Trucost modeling: Boots and handbags - land and water footprints

without pollution treatment plants

Friends of the Earth Trucost modeling: Smartphone land and water footprint per device

Friends of the Earth Trucost modeling: Smartphone water footprint per company

Friends of the Earth Trucost modeling: Smartphone land footprint per company

Company reporting legislation –

“you can’t manage what you don’t measure”

Large companies should be identifying:

• Risks associated with their operations,• To communities and environment, not just bottom line• Throughout the supply chain, not just immediate

operations• Resource use

• Land, water, materials and greenhouse gas footprints• Throughout supply chain too.

How do we make it better?