friday session #63: monitoring, managing or customer service
DESCRIPTION
How to choose the right social media tool for your business? The world of monitoring tools is complex and varied. During our FAS #63, Cleverwood consultant Kim Recour introduced us to the most interesting tools, complete with valuable examples and simulated tests.TRANSCRIPT
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Monitoring, Managing or Customer Service
by Kim Recour
FRIDAY SESSION #63
@Cleverwood #FridaySession
![Page 2: Friday Session #63: Monitoring, Managing or Customer Service](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b6810a4a79591b3c8b46d9/html5/thumbnails/2.jpg)
# Types
Monitoring Tools Social Media Management
Tools Social CRM
#Types
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# Types
Monitoring Tools Social Media Management
Tools Social CRM
#Features
Monitor your brand Online & Social
Engage with your
audience
Insights & AnalyJcs Online & Social
Monitor your brand on Social
Engage with your
audience
Insights & AnalyJcs on
Social
Monitor your
keywords on Social
Customer Service & Engageme
nt on Social
Insights & AnalyJcs on Customer Service
![Page 4: Friday Session #63: Monitoring, Managing or Customer Service](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b6810a4a79591b3c8b46d9/html5/thumbnails/4.jpg)
# Types
Monitoring Tools Social Media Management
Tools Social CRM
#Supported
Monitor your brand Online & Social
Engage with your
audience
Insights & AnalyJcs Online & Social
Monitor your brand on Social
Engage with your
audience
Insights & AnalyJcs on
Social
Monitor your
keywords on Social (&online)
Customer Service & Engageme
nt on Social
(&online)
Insights & AnalyJcs on Customer Service
![Page 5: Friday Session #63: Monitoring, Managing or Customer Service](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b6810a4a79591b3c8b46d9/html5/thumbnails/5.jpg)
# Types
Monitoring Tools Social Media Management
Tools Social CRM
#Examples
Monitor your brand Online & Social
Engage with your
audience
Insights & AnalyJcs Online & Social
Monitor your brand on Social
Engage with your
audience
Insights & AnalyJcs on
Social
Monitor your
keywords on Social (&online)
Customer Service & Engageme
nt on Social
(&online)
Insights & AnalyJcs on Customer Service
![Page 6: Friday Session #63: Monitoring, Managing or Customer Service](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b6810a4a79591b3c8b46d9/html5/thumbnails/6.jpg)
# Types #Benchmark
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# Types #Benchmark
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# Types #Monitoring Tools
Features of a Monitoring Tool • Monitoring: Online & Social Media • AnalyJcs & ReporJng • Dashboard • CollaboraJon • Publishing & Scheduling • Management of your profiles • Key Influencer Mapping
Monitor your brand Online & Social
Engage with your
audience
Insights & AnalyJcs Online & Social
![Page 9: Friday Session #63: Monitoring, Managing or Customer Service](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b6810a4a79591b3c8b46d9/html5/thumbnails/9.jpg)
# Types #Social Media Management Tool
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# Types #Social Media Management Tool
Features of a Social Media Management Tool • Monitoring: Social Media • Management of your profiles • Publishing & Scheduling • AnalyJcs & ReporJng • CollaboraJve
Monitor your brand on Social
Engage with your
audience
Insights & AnalyJcs on
Social
![Page 11: Friday Session #63: Monitoring, Managing or Customer Service](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b6810a4a79591b3c8b46d9/html5/thumbnails/11.jpg)
# Types #Social Media Management Tool
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# Types #SocialCRM
Features of a Social CRM tool • Monitoring: Social (some tools offer online too) • Management of your profiles • Link to exisJng CRM • AnalyJcs & ReporJng • CollaboraJve
Monitor your
keywords on Social (&online)
Customer Service &
Engagement
Insights & AnalyJcs on Customer Service
![Page 13: Friday Session #63: Monitoring, Managing or Customer Service](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b6810a4a79591b3c8b46d9/html5/thumbnails/13.jpg)
# Types #SocialCRM
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# Types #PickYourTool
I want to monitor my
brand
Online + Social Social only
I want to engage with
my customers
I need a lot of channels
Facebook & TwiXer will
do
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See you next Friday Session
07/03/14
Want to be the next speaker for a FAS? Drop us a message @cleverwood or via [email protected] Did you enjoy it? Join us for the next FAS!
§ FAS #64: Key recipes for killer infographics (March, 7th)
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