2015 1-800-FLOWERS® Franchising Summit West

november 1st - 2nd 2015 san diego, CA

visit the Paradise Point Web sitewww.paradisepoint.com

For your convenience, Paradise Point offers a free app for Apple and Android users that will help guests find their way around the resort using GPS technology and step-by-step directions.

1-800-Flowers Franchising Fresh Forum summit 1-800-Flowers Franchising Fresh Forum summit

Letter from the Ceo and president

Dear Friends,

Welcome to the 2015 Franchise Summit. The theme of our Summit is “Together We Can” – that phrase embodies all that is possible when talented people share innovative ideas and set their sights on achieving new heights of success.

During the past several months we have strengthened our commitment to building the two-way flow of communication with our Franchisees...collaborating to bring new ideas to fruition as the 1-800-Flowers® brand continues to enhance its leadership role among consumers as the foremost source for uniquely imaginative and truly original floral gifts. An example of this collaboration is our Design Council this past March and August. We invited several incredibly talented local designers from our Franchise family across America to our Long Island headquarters to share their creativity in developing exciting, new arrangements. More than 200 designs reflecting the latest trends were created, resulting in added sales potential for all Franchisees. We also continue to make improvements to existing 1-800-Flowers® Florist-Designed products, underscored by 100+ recipe changes to the line with the goal of enhancing local Franchisees’ profitability.

In addition to top quality products that resonate with customers and generate repeat sales opportunities for you, we’ve been working hard through our newly formed 1-800-Flowers Franchising Marketing Committee to increase the scope of resources designed to help you attract new customers to your retail store and strengthen your profits. Included in those resources are: partnerships with nationally recognized organizations such as AARP; custom printed marketing materials available to you through a convenient print portal solution; specialty retail programs that can help you grow sales in such areas as weddings & events, sympathy and corporate accounts; local store marketing programs that can assist you in building relationships in your local neighborhood through in-store events, workshops and community outreach campaigns; and social media strategies that make it easy to extend your presence throughout the social landscape.

Also a vital component in our efforts to drive increased profitability for your business is state-of-the-art technology. Examples include enhancements to our Business Management System which can boost your shop’s productivity and reduce operating costs as well as mobile-ready website solutions you can utilize to take full advantage of the growing number of consumers who are searching for your shop and your product offerings through their smartphones and tablets.

And from a continuing education standpoint, in 2016 we will be collaborating with our Franchisees to take Floriology Institute courses on the road – offering educational opportunities for Franchisees who are unable to travel to our Jacksonville, Florida facility.

All of us on the 1-800-Flowers Franchising Team look forward to meeting with you during this Franchise Summit – as we celebrate your passion for delivering smiles, and together we explore the many possibilities for growth!

Jim McCann, CEO Chris McCann, President

event sChedule

TOGETHER WE CAN

Sunday, November 1st, 20151:00pm - 7:00pm Registration Open Mission Bay / Paradise Terrace

2:00pm - 4:00pm Floral Design Hands-On Workshop Mission Bay Room

2:00pm - 5:00pm BloomNet Technology One-On-Ones Mission Bay Foyer Franchise Marketing One-On-Ones

5:00pm - 7:00pm Meet & Greet Reception Paradise Terrace

Monday, November 2nd, 20158:00am –9:00am Welcome Breakfast Mission Bay Terrace

9:00am - 10:00am Opening Remarks/Keynote Address Mission Bay Room

10:00am - 10:15am Break Mission Bay Foyer

10:15am - 12:00pm 2016 Fall/Holiday & Everyday Trends Mission Bay Room - Panel: Jackie Lacey, AIFD, CFD, PFCI Donald Yim, AIFD, CFD

12:00pm - 1:30pm Lunch / Book signing by Sandra Magsamen Mission Bay Terrace

1:30pm - 3:00pm Breakout Sessions • Future of Retail by Renato Cruz Sogueco Executive Suites 709 & 711 • Breathing New Life Into Your Retail Store Dockside Room by Julie McCann Mulligan

3:30pm - 5:00pm Free Time

5:00pm - 7:00pm Franchise Appreciation Paradise Terrace Cocktail Social THANk YOu TO OuR FRESH FORum® SpONSORS

C=10M=0Y=50K=30

®

Where: Napco, Jacksonville, FLDate: Saturday, January 23rd

Time: 9:30 am - 5:00 pm

Save the date

FREE Educational Event, Showroom Shopping

SIGN UP!Fresh Forum BloomNet Florist Design Competition: $500 Grand Prize!Friday, January 22nd

Hands-On Workshops: Pim Van Den AkkerPassion & Your Floral DNAFriday, January 22nd at 1:00 pmSunday, January 24th 9:00 am

5-Day Principle & Elements Design Course with Jackie Lacey aIFd, PFCI, CFd January 25th-29th

to register or for more information, contact Susan Losco at 1-904-737-8500 ext 206

or email slosco@napcoimports.com

fresh forum 2016

SPECIAL GUEST

Pim Van Den Akker

ACT NOW! To sign up or for more information about the Floriology Institute, contact us at

www.mybloomnet.net/floriologyinstitute.html or call 1-800-BloomNet (1-800-256-6663)

Jackie Lacey Donald Yim

quality education:A COmmuNiTY COmmiTmENT

Hear what florists have to say about Floriology Institute

This has been the best learning experience for me! I am walking away today with more confidence in my floral design. - Christopher Branham, CFD, Christopher’s Creations - Middlesboro, KY

Can’t say enough great things. The quality of everything from the instructor, Donald to group dinners is terrific. Thank you so much for the opportunity to come! - Laura Kellogg, Laura’s Garden - Chattanooga - TN

“

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Anthony Swick

January 25-29

February 28-29

March 6-10

June 5-9

5-Day Principle & ElementsJackie Lacey, AIFD, PFCI,CFD

2-Day Bling to Ching, Prom and MoreAnthony Swick, AIFD, PFCI,CFD

5-Day Wedding Bliss, Party & EventsJackie Lacey, AIFD, PFCI,CFD

5-Day Competition/Certification & PortfolioJackie Lacey, AIFD, PFCI,CFD

2016 • Course Schedule

special franchise offer:receive 15% off original course cost

1-800-Flowers Franchising Fresh Forum summit

breakout session speakers

Don’t miss this rare opportunity to learn from three renowned floral industry expert designers - Jackie Lacey-Floriology Institute Education Specialist, Donald Yim-Floriology Institute Education Specialist, Creative Director, West Van Florist Home & Garden, British Columbia. The morning Floral Design Panel Presentation will showcase upcoming trends with creative floral design interpretations, and provide guidance for how to bring these trends alive at retail by differentiating your shop and attracting new customers. The Sunday Floral Design Hands-on Session will provide you with valuable tips, tricks and techniques from the expert floral design team of Jackie Lacey and Donald Yim. Donald will provide you with best practices for photographing floral arrangements and how to use social media to showcase your floral design artistry, building your local brand and expanding your reach with customers.

Lifestyle expert, Julie McCann Mulligan has a natural gift for visual merchandising and storytelling through beautifully themed vignettes that really come alive at retail. Each month, Julie’s storytelling lifestyle ideas and DIY tips, tricks and techniques are showcased on the 1-800-Flowers.com Petal Talk blog to help inspire consumers and florists. Your flower shop is the perfect place to take advantage of the creative talents of your team bringing together flowers, containers, accessories and props for storytelling vignettes. During this breakout session, Julie will show you first-hand how you can breath new life back into your retail store by following the 4 “R’s”: Repurpose-Recycle-Reclaim-Reuse to build creative and inexpensive retail displays. Explore creative and inexpensive techniques for merchandising products to tell a compelling story and how you can educate your customers with one of the hottest floral trends... “Grown in America” to make your shop a destination. Now that your shop has a fresh new look, there’s never been a better time to reach out to your local community and invite them back into your store by hosting a DIY class to let them meet the new you. So join Julie on this exciting journey and see the fresh opportunities that are in store for you!

E-commerce used to be a simple process of taking credit cards securely through your website. Today, it’s a complex maze of customer interactions happening via social media, pay-per-click ads, videos, review sites and more. It has expanded beyond desktop monitors and moved with astounding speed – engulfing mobile devices such as Smartphones, tablets and even HDTV. Renato Cruz Sogueco, SAF’s Chief Information Officer, explains the elements of effective e-commerce strategies and how they work together to drive traffic and sales. Renato will teach you how to leverage your website to make the most of inbound marketing tools such as social media, blogs, content, websites, e-mail, online ads, and videos. He’ll also provide helpful tips and best practices for converting inbound traffic into sales by measuring responses and using analytics to fine-tune results. Curious to know where the fast changing world of mobile technology and commerce is heading? Then join this informative and interactive breakout and learn how to take advantage of the technology solutions available to you which will help grow your business today and in the future.

Jackie lacey, AIFd, CFd, PFCI

breathing new Life into Your retail storeJulie mcCann mulligan

the future of retail - business owners/technology breakoutrenato Cruz sogueco, sAF’s Chief Information officer

floral design panel

Sandra Magsamen has touched millions of people, one heart at a time. Her products have been warmly embraced for over 25 years. As an artist, art therapist, mom, and award-winning author, Sandra uses her own creativity and spirit to design gifts, books, and collections that help people express themselves and connect with one other. Sandra reminds and teaches us to explore and experience each day with more heart, meaning, purpose, and joy.

donald Yim, AIFd, CFd

keynote speakersandra magsamen, Artist & Author

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Florist Designed Program!

To get started go to http://tiny.cc/LocalArtisanprogram, email localartisan@bloomnet.net, or call us 1-800-BloomNet (1-800-256-6663).

Helping you showcase your Truly Original products to the World!

BloomNet Florists now have the opportunity to sell their Truly Original floral arrangements, gift & gourmet products on 1-800-Flowers.com.

Receive Global exposure to millions of consumers on 1-800-Flowers.com.

Spotlight your Shop on 1-800-Flowers.com, including pictures, video, and your unique story.

Increase incremental sales for your exclusive local products.

Showcase unique, artisan, locally relevant products consumers are looking for.

Increase Average Order Values by selling exclusive local products at the price you want.

Show off your unique style and store on your personalized website!

• We’ll help you fully customize your website; you tell us what you want and we will make it happen.

• BloomNet manages SEO to maximize your website visability.

• BloomNet Florist receive full order value on all BloomNet Commerce orders.

• All BloomNet Commerce websites are supported by a dedicated team of designers, commerce specialists and brand marketing consultants.

BloomNet® Commerce

Mobile ready e-commercesolution for today’s retail florist.

READy TO TAkE yOuR BuSINESS TO ThE NExT lEvEl? Contact us at 1-800-BloomNet (1-800-256-6663) or technologysales@bloomnet.net