FRESCITO MARKETING PAGE

On what marketing model we will work- Team Creativo Technological Entrepreneurship Fall 2012 Stanford Univerisity

Frescito Value Proposition Web site and mobile application based on

a platform that allows you to build your cooking and shopping profile

Gives you recipes Alerts you on your shopping basket needs

in fruit and vegetables Suggests you local organic shops or

super markets with a bio-food department

Gives you the possibility to order on-line from our channel of organic farmers

We kept the original idea of organic, it is good and growing

We kept the convenience factor Changed the convenience offered:

save time from writing down lists and losing time at the market

Keep their need to see, touch, feel fruit and vegetables

Satisfy interest in nutrition and recipes

Give information about all organic channels

Give our initial idea time to evolve through education and trial

How it will work User goes into the mobile

application and creates a profile He/she has his/her weekly

agenda of recipes intending to cook

On a specific day like Saturday he/she takes an alert on the fruit & vegetables he/she needs to refill/ buy

A suggested list of organic food channels appears

Revenues

The user pays 2$ to download the mob app

The organic shops, super-markets and producers-farmers pay a monthly fee to appear on our suggested lists

Core revenue comes from other web advertisement for this targeted audience

Market size for recipes fans and organic food

lovers is really big!

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

20.4

27.4

90

20.4

30.6

38.634.6

31.6

45.9 46.9 45 43.9

East West North

Higher fidelity Prototype to be launched soon…

Frescito appBuy fresh fruit &

vegetables!

16x9

4x3