french connection(uk)
DESCRIPTION
FRENCH CONNECTION(UK). About French Connection. French Connection is a retailer/wholesaler of fashion accessories and clothing Founded in 1972 Features a variety advertising campaigns that are more than often risqué - PowerPoint PPT PresentationTRANSCRIPT
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FRENCH CONNECTION(UK)
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ABOUT FRENCH CONNECTION French Connection is a retailer/wholesaler of
fashion accessories and clothing
Founded in 1972
Features a variety advertising campaigns that are more than often risqué
In 1997, French Connection (UK) abbreviated their name into an acronym and formed a rather controversial advertising campaign...
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Font: Eurostile (Spaced)Designed by Trevor Beattie
Registered trademarkGenerally written in lowercase
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TREVOR BEATTIE Motto/Mantra: “Get noticed”
Created the “FCUK” campaign in September 1997
Previously had worked Wonderbra’s also controversial “Hello Boys” ad campaign
Campaign helped French Connection rise to success
His simple design helped sell over half a million shirts valued at £20Over £10,000,000 or $16,051,533.76(AUD)
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Between 1999 and 2003, French Connection sales had tripled in value and profits had also grown in a similar fashion
In total, about 20% of French Connection sales were branded with the controversial FCUK logo at the time
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In 2011, French connection had a revenue of:
£213.8 million Global British Pounds.
Or
$344,158,871.49 AUD
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T-SHIRT DESIGNS fcuk fashion fcuk this hot as fcuk mile high fcuk too busy to fcuk fcuk football lucky fcuk fun comes usually
kneeling fcuk on the beach
cool as fcuk fondle constantly until
knackered fcuk in hull no fcukin worries fcuk off chugging the fcuk munching on fcuk
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DO YOU THINK THAT THIS IS APPROPRIATE?DO YOU FIND THE NAME TO BE FUNNY, OR JUST PLAIN INAPPROPRIATE?
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FIN.