freeya - project
TRANSCRIPT
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Freeya
Partager le savoir du bien manger
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MARKET Perspective
WHY NOW?
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WHO is our MAIN TARGET?
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Age 20-55o
Skeptical about authenticity of naturalproducts
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Cares about well-beingo
Wants to be 100% aware of what they consumeo Does not have the time to shop in organicsupermarkets but want to discover new products
THE UPSCALE, HEALTH Conscious Individual
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Competitive
landscape
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MINIMUM VIABLE PRODUCT
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Pricing Strategy
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STARTUP COSTS9'*"':2
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VARIABLE EXPENSESM*"5*E1% @P2%+4%4 -#'*1
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Cost breakdown
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INCOME FORECAST
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INCOME GROWTH
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THANK YOU
Questions?
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APPENDIX
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Dry Good (gluten free) Price
Corn pasta (gluten free) 3.80
rice/quinoa pasta (gluten free) 5.90
wholemeal pasta (gluten free) 4.60sarrasin pasta (gluten free) 4.25
corn flakes sans sucre (500g) 5.00
muesli (500g) 3.50muesli riz millet (250g) 4.55
croustillant chataigne (500g) 6.55muffins vanille (140g) 2.69tartelette framboise (165g) 3.99madeleines sarrasin (180g) 3.59tuile banane myrtille 3.85
cracker parmesan (100g) 2.99
petits cake chataigne (180g) 5.45mix pain (500g) 4.49farine sarrasin (500g) 3.25
farine riz chataigne (500g) 3.79farine millet brun (500g) 4.49
farine de souchet (400g) 6.25
puree amandes completes (300g) 5.99
puree amandes blanchies (300g) 6.85
pain campagne (250g) 3.99pain bio (300g) 4.45mini baguettes (150g) 2.65galettes sarrasine (200g) 3.85
bon matin pain brioche (200g) 2.99pain carre (400g) 3.19
Dry Good (gluten free) Price
Corn pasta (gluten free) 3.80
rice/quinoa pasta (gluten free) 5.90
wholemeal pasta (gluten free) 4.60sarrasin pasta (gluten free) 4.25
corn flakes sans sucre (500g) 5.00
muesli (500g) 3.50muesli riz millet (250g) 4.55
croustillant chataigne (500g) 6.55muffins vanille (140g) 2.69tartelette framboise (165g) 3.99madeleines sarrasin (180g) 3.59tuile banane myrtille 3.85cracker parmesan (100g) 2.99
petits cake chataigne (180g) 5.45mix pain (500g) 4.49farine sarrasin (500g) 3.25
farine riz chataigne (500g) 3.79farine millet brun (500g) 4.49farine de souchet (400g) 6.25
puree amandes completes (300g) 5.99
puree amandes blanchies (300g) 6.85pain campagne (250g) 3.99pain bio (300g) 4.45mini baguettes (150g) 2.65galettes sarrasine (200g) 3.85
bon matin pain brioche (200g) 2.99pain carre (400g) 3.19
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Oils Price
huile olive vierge extra (iL) 7.99
huile tournesol (iL) 8.95
vinaigre balsamqiue(500mL) 4.95
vinaigre de cidre (75cL) 2.15
autres
sesame (500g) 2.50
graines tournes (500g) 2.60
avoine (250g) 1.65
ble dur complet (500g) 1.20
orge perle (500g) 1.45
sarraain decortique grille(500g) 2.8 2.80
semoule mais (500g) 1.40
polenta instantanee (500g) 1.59
couscous complet (ikg) 2.99
couscous blanc (ikg) 3.05
couscous 4 cereales (500g) 2.90
quinoa rouge (500g) 4.65
duo quinoa rouge et blanch(500g) 4.15
quinoa real graine (1kg) 6.95
quinoa express (250g) 3.09
Boissons Price
lait 1/2 ecreme (iL) 1.14lait entier (1L) 1.80lait chevre (1L) 3.59lait vache sans lactose (1L) 2.29rooibos nature (100g) 4.45mate vert (100g) 4.95the sommeil 4.49
the dtente sachets 4.49jus de clementine (75cL) 3.69
jus de pomme (75cL) 2.15jus de raisin (75cL) 2.65jus pomme poire (75cL) 3.79jus multi fruits jaunes (1L) 2.60jus de pruneaux (1L) 3.79eau de coco (33cL) 2.59
jus de carottes (1L) 2.69jus betterave (500mL) 3.20jus carotte mangue (75cL) 3.59
boisson sesame (1L) 3.09boisson sarrasin (1L) 2.35biosoy vanille (1L) 2.09biosoy nature (1L) 1.55biosou calcium (1L) 1.89soya drink natural (1L) 1.75the jasmin flower (100g) 6.85the noir ceylan (200g) 5.19english breakfast (100g) 5.65cacao bio (250g) 5.90
chocolate instantane (400g) 4.80
poudre de caroube (250g) 3.59
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