freelance vs citizen journalists bloggers
DESCRIPTION
an interesting evening with 80 freelance journos - explaining to them how Citizen Journalist (bloggers) create content, distribute it, find sources and advertise through widgets. Mentioned the AP vs Bloggers story. More at http://silkcharm.blogspot.com/2008/06/australia-social-media-freelance.html">blog with explanationTRANSCRIPT
laurelpapworth.com
Flickr: AXB500
Web 1.0 = eyeballs viewing brochure websites
Citizen Journalist
laurelpapworth.com
Web 2.0 = talkers and creators
113m
Blogs tracked by Technorati.com
2 New Blogs Every second
17.5Articles Err blog posts every second
3rdBiggest country in the world:
MySpace
Blog articles for Media Content Creation
Social Media
Blogs are one-to-many, media in isolation
mdx.ac.uk
Gaining an Audience is an issue
Open, broadcast yet ripples
What is a Blog?
• A depth of content site
• Text/Multimedia – MySpace, Blogger
• Video – YouTube, Photos - Flickr
• Articles embedded with video and photos online
• Comments for discussion
• Widgets – AdSense (revenue), embeds
Facebook for Media Distribution
Analysing Facebook
• Facebook is about media distribution
• Facebook groups and fanpages
• Viral (marketing) points
• Facebook as a Social Network Operating System
Gated communities distribute differently
Auto email newsletter and viral notes
Public vs Private
The social network is an operating system
ANYONE has application tracking
CRM 4.0 in Facebook Thanks Cybner!
DETAILSInformationAddressesActivitiesHistorySubContactsRelationshipsWorkflowsSALESOpportunitiesQuotesOrdersInvoicesSERVICECasesContractsMARKETINGMarketing ListsCampaigns
Top Facebook Applications
Twitter for sources (friends and breaking News)
Widgets/RSS for Citizen ‘Free’ Advertising
Advertising revenueFrom Google
Advertising from 113m blogs
Apps for Facebook, Myspace, blogs
• Salesforce makes 60% revenue from website sales, 40% from Open API Applications
• Amazon does more traffic through these apps than through amazon.com sites.
• eBay saw an increase transactions of 84% by adding 140,000 developers.
• …. However AP blocks bloggers
Distributing access through social media
Content
Sources
Advertising Distribution
Laurelpapworth.com
• [email protected] or 0432684992• http://www.slideshare.net/Silkcharm
• My blog is http://silkcharm.blogspot.com
• Thanks to http://www.slideshare.net/ewan.mcintosh for figures in first slides
• Flickr photos accredited