freedatalabs.com social media marketing may 2009 eng
DESCRIPTION
Social Media Marketing in briefTRANSCRIPT
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SocialMediaMarke-ng
Listen&Act
PioneersinsocialdataMay2009
Memberof:
LondonMilanTorino
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www.freedatalabs.com 1
WhatItIsNot
Itisnote‐mailingItisnotWebadver@singItisnotbannersItisnotnewsleAersItisnotcommunica@ononthecompanysiteItisnotthecompanysiteforum
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Point&Shootvs.Listen&ActMarke@ng
CompanyGeneratedContent
UserGeneratedContent
Point
Shoot
Listen
Act
BuyCalltoAc@on
UserIni@atedAc@on
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www.freedatalabs.com 3
SocialMediaChannels
SocialInterac-onsSocialPla=orms
SocialContent
Conversa-ons(Purchase)
Events&CalendarsE‐mails
StatusUpdates
SMS&Text
WIKIsPersonalSocialNetworks
White‐labelNetworks
Videos Podcasts Photos
Microblogs
Blogs
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EverythingIsThere
Conversa-onsleaveindelibletracesontheWeb
Theyarethere,Ican: ‐findthem ‐analysethem ‐understandthem ‐getindispensableinforma@on
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Act
Seedinforma@onthathelphighlightyourpresence
(SocialPlaXorms)
Provideinforma@ononyouandpromoteyourini@a@vesonlyandonlyiftheyareusefultothedebate,promo@ngyourini@a@vesintheright
contexts(SocialContent)
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KeepOnMeasuring
Keeponmeasuringover@mehowyourac@onschangepercep@ontowardsyouandyour
compe@tors.
YoucannotcalulateROI(ReturnOnInvestment)ofyourSocialMediaMarke@ngac@ons,butyouaresureofROI(RiskOfInac@on)
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5sugges@ons1Argumentsarechoosedbythecommuni@es,
youcannotforcethem2Mostimportantargumentsbubbleup,
justlisten3Problemsaresolvedwithinthecommunity,
thecri@calonesemerge4Youdonotneedtocreatenewcontainers,
butlistenandactinthosealreadythere5Donotstoplisteningandmeasuring
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ListeningMarke@ngListen&Act
Addressallmarke@ngmixini@a@vesGrowbusiness
SocialMediaMarke-ng
Marke-ngMixWeb
Feedbackinfotoallofthe
Marke@ngMix