Smarter Electronics On The Horizon:

Smart TV - Interactive And Personalized Television

A live IBM and Digital Hollywood hosted web seminarfor strategy, planning and business development executives of the consumer electronics industry andthe media and entertainment industry.

Tuesday, March 24, 200911:00 a.m. EST

About our speakers:

Bruce A. AndersonGeneral Manager, IBM Global Electronics Industry, will moderate thediscussion.

Scott BurnettDirector of Strategy and Business Development, IBM Digital Convergence Group, will present market trends for smarter electronics in the living room, identifying options and opportunitiesfor the electronics industry.

Executive - to be announcedThis speaker will provide a content owner perspective of theopportunities, issues, and potential business models of digitalcontent delivery.

Rob TimmerSenior Director NetTV, Philips Consumer Lifestyle, will share the rationale, planning, consumer trials of the Philips NetTV system andthe business model and value proposition.

Rick DohertyResearch Director, The Envisioneering Group, brings an analyst perspective of industry trends, with a view across all industry participants, from semiconductor and device manufactures, to service providers, content owners, and advertisers.

Attend a live web seminar and Q&A session on the market dynamics, new business models, and approaches that broadband ubiquity brings to consumer electronics!

This web seminar brings together experts from the electronicsand the media and entertainment industries to address how yourcompany can take advantage of the opportunities presented by“over-the-top” content services to consumer devices.

The rapid growth of high-speed broadband connections is enablingthe creation of a smarter TV by delivering content directly to consumer devices in the living room. Smarter TV presents newopportunities to consumer electronics manufacturers for productdifferentiation and value creation through user-driven product innovation. Media companies will be afforded a direct path toconsumers, delivering more choice and new types of content inan on-demand, personalized service. Join us as we share different perspectives on how this smarter TV will impact thethese industries.

Smarter Electronics On The Horizon:Smart TV - Interactive And Personalized Television

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11:00 am Welcome Bruce A. Anderson, General Manager, Global Electronics Industry, IBM Corporation

IBM Presentation Scott Burnett, Director Business Strategy and Development, IBM Convergence Group

Content Provider To be AnnouncedPerspective

Philips NetTV Rob Timmer, Senior Director NetTV, Philips Consumer LifestylePresentation

Analyst Perspective Rick Doherty, Research Director, The Envisioneering Group

Round Table Anderson, Burnett, Studio Executive, Timmer, DohertyDiscussion

12:00 pm Participant Q&A All

12:30 pm Closing

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To participate you must register ahead of time.

Smarter Electronics On The Horizon:Smart TV - Interactive And Personalized Television