Crash Course:

Free vs. Paid

Recruiting Tools on LinkedIn

Everyone on the line is muted.

Please type questions into the Q&A box on

the left hand side of the screen.

Dedicated Q&A at the end.

Use #hiretowin to share learnings from

today’s webinar.

The presentation and recording will be

sent via email after the webinar.

Housekeeping notes:

Shane Taylor

Account Executive

Linkedin.com/in/shanetaylor1

Siobhan Ward

LinkedIn Marketing

Linkedin.com/in/siobhanward

Hi! It’s nice to meet you.

LinkedIn: A global pool of talent

4M+ INDONESIA

3M+ PHILIPPINES

2M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

23M+ BRAZIL

122M+ UNITED STATES OF

AMERICA

11M+ CANADA

33M+ INDIA

7M+ AUSTRALIA

1M+ NEW ZEALAND

4M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

20M+ UNITED KINGDOM

10M+ FRANCE

8M+ ITALY

2M+ BELGIUM

1M+ DENMARK

4M+ TURKEY

5M+ NETHERLANDS

2M+ SWEDEN

7M+ SPAIN

12M+ CHINA

400M+ members

worldwide +2 new members per second

Professionals use LinkedIn to…

Identity Build a

professional identity

Network Connect with

professionals and build their

career

Knowledge Share and learn industry trends,

tips, and insights

Passive

70%

400M+

Active

30%

members

Note: Active-passive figures come from the 2015 Talent Trends survey conducted by LinkedIn Research Network. For more information, visit business.linkedin.com.

Agencies turn to LinkedIn to reach BOTH active and passive

Job

Boards

Your

agency

Agencies use paid tools to…

Brand Prospect & Promote

• Build trust with candidates and clients

• Place your firm and jobs in front of

400M+ members looking for jobs and

talking about business

Recruiting Solutions • Drive business development leads

• Drive passive candidate leads and

increase candidate quality

• Get in front of mobile members

via the news feed

Prospecting Solutions

• Find top candidates and clients,

faster

• Reach out to them directly

• Close more candidates & clients

Marketing Solutions

Close

Today’s focus

Leveraging free tools & Talent

Solutions

Brand

Close

Prospect & Promote

Today’s focus

Leveraging free tools & Talent

Solutions

Agency

Owners

Recruiting

Pros

① Source passive candidates

49% want to find better ways to

source passive candidates

② Build brand

72% say brand has

significant impact to grow

their business

* 2016 Global Recruiting Trends

2016 staffing recruiting trends

Brand

Close

Prospect & Promote

Staffing firms are not top of mind

64%

It’s due to lack of

awareness

of staffing firms have a

brand strategy

74%

It’s not a question

of bad experiences

of the candidates who

have used a staffing

agency report having

a good experience

Only

18%

Why?

of talent thinks of a

staffing firm when

looking for a new job

* 2015 Staffing Talent Trends

Free vs. paid:

Building your brand

You &

Your agency Connections Candidates

Customers

Your

Brand

Company Page

Status Updates

(Sponsored Updates)

Groups

Pulse

Branding (Career Pages)

Company Page Build a presence for your agency on LinkedIn

Resources

① Create a Company Page

bit.ly/createacompanypage

② Optimize your Company Page

bit.ly/companypagetips

Benefits

① Highlight your specialties

② Engage candidates & clients

③ Share job reqs

④ Builds credibility and trust

⑤ Creates a strong brand

Free

Create

Company Page Post

Status Updates Start

LinkedIn Group Post

Pulse Build

Career Page

Company Page Build a presence for your business on LinkedIn

Resources

① Create a Company Page

bit.ly/createacompanypage

② Optimize your Company Page

bit.ly/companypagetips

Benefits

① Highlight your specialties

② Engage candidates & clients

③ Share job reqs

④ Builds credibility and trust

⑤ Creates a strong brand

Paid

Premium Features

① Active Sponsored Update From your Company Page, you can share

specific content with a targeted audience and

reach more people and attract more followers.

② Create Career Page Enhance your Company Page, strengthen

your agency’s brand, and attract top talent with

dynamic content based on candidate profiles.

To get started, speak with a LinkedIn representative:

bit.ly/contacttalentsolutions

Free

1

2

Create

Company Page Post

Status Updates Start

LinkedIn Group Post

Pulse Build

Career Page

Status Updates to Sponsored Updates Strong brands engage their audience with diverse content

Tips

① Post regularly

• 20% of followers are typically reached with

one status update.

• Companies that post 20 times a month, on

average, reach 60% of their followers with 1

or more updates

Benefits

① Directly engage your audience

② Expand your agency’s visibility

③ Share your open reqs

④ Build more connections

⑤ Creates a strong brand

Free

Create

Company Page Post

Status Updates Start

LinkedIn Group Post

Pulse Build

Career Page

Career Pages Personalized experience just for candidates

Paid: Career Page Free: Company Page

Build

Career Page

1

1

Post

Status Updates Start

LinkedIn Group Post

Pulse Create

Company Page

Career Pages Personalized experience just for candidates

2

3

4

Show who you are, what your firm does, what you

specialize in and more.

Better tell your story Humanize your agency Get your jobs out to more people

Feature your success stories. Ask clients and clients to

share testimonials.

Feature your job posts right where interested prospects

can find them — on your company’s Career Pages.

Build

Career Page Post

Status Updates Start

LinkedIn Group Post

Pulse Create

Company Page

LinkedIn Groups Fast-track your company’s reputation as an industry leader

Resources

① Start a Group

linkedin.com/groups/

② Learn more about Groups

bit.ly/linkedingroups101

③ Get the guide

http://bit.ly/groupsguide

Benefits

① Create a new community

② Attract thousands of like-minded

③ Increases awareness & engagement

④ Drives traffic and leads

⑤ Creates a strong brand

Free

Start

LinkedIn Group

4x

more profile views from

out-of-network

85

new conversations

per minute

Create

Company Page Post

Pulse Build

Career Page Post

Status Updates

Pulse Publish personalized daily news to the right audience

Resources

① Download the app

Visit the App Store or Android Play Store

② Visit Pulse

bit.ly/visitpulse

Benefits

① 400+ million professionals

② Delivers your content to relevant

contacts via recommendations

③ Greater visibility with alerts

④ Builds a strong brand

Free

Post

Pulse

Create

Company Page Build

Career Page Post

Status Updates Start

LinkedIn Group

Summary

Free & paid recruiting tools

You &

Company Close Candidates Company Page

Status Updates

(Sponsored Updates)

Groups

Pulse

+

Branding (Career Pages)

Summary

Free & paid recruiting tools

You &

Company

Company Page

Status Updates

(Sponsored Updates)

Groups

Pulse

Close

Candidates

Job Posting

(Job Slots)

Sourcing

(Recruiter)

+

Branding

(Career Pages)

Post your job and automatically recommend the right job to the right candidate

Target top candidates Harness all the power of LinkedIn’s data to promote

your jobs to just the right candidates.

Feature Jobs on homepage Attract new prospects with personalized job postings

qualified candidates will see right on their homepages.

Feature Jobs on Career Page Get the word out about great new jobs on your

company’s Career Page so prospects can easily find

your jobs.

Job Slots and Posts

Post Jobs on

Job Slots Sourcing candidates

Recruiter

Post your job and automatically recommend the right job to the right candidate

Feature Jobs on Jobs homepage Get the word out about great new jobs on your

company’s Career Page so prospects can easily find

their way to you.

Reach candidates in their inbox Want to take your job posts further? Amplify your

reach by contacting the right candidates right in their

inbox.

Promote Jobs in LinkedIn Search App Then, get the visibility you need in the LinkedIn Job

Search App - so you’re sure to be seen by candidates

who are actively searching for jobs.

Job Slots and Posts

Post Jobs on

Job Slots Sourcing candidates

Recruiter

Summary

Free & paid recruiting tools

You &

Company

Company Page

Status Updates

(Sponsored Updates)

Groups

Pulse

Close

Candidates

Job Posting

(Job Slots)

Sourcing

(Recruiter)

+

Branding

(Career Pages)

Live demo of LinkedIn Recruiter

Let’s connect!

LinkedIn Talent Solutions offers a full suite of tools to

help you find, attract, and place top candidates.

Contact us to learn more.

Visit

bit.ly/contacttalentsolutions

Shane Taylor

Account Executive – Search

& Staffing

Linkedin.com/shanetaylor1