free publicity: how to get media coverage for your business
TRANSCRIPT
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How To Get Media AttentionFor Your Business
FREE Publicity!
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Infusionsoft, Small Business Evangelist
Smart Hustle Magazine,Publisher
Author, “Facebook Guide to Small Business Marketing” (Amazon.com best seller), Event producer, speaker, journalist, piano player, FBI Citizens Academy graduate and more
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4
@ramonray
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Ramon is not a professional “media guy.” He’s a “regular guy
” who’s had media success.
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Current Marketing Options
• Advertising • Word of Mouth • Social Media• Networking
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Benefits of Media Exposure
• Credibility• Thought Leader• Brand Exposure
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BEST PRACTICES FOR MEDIA EXPOSURE
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Follow Your Customers
What media are they reading, watching,listening to?
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Know the Media (Print, Online, TV)
Deadlines, editors, stories they like, special sections, etc.
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Know the decision maker (editor/producer)
Editors/producers assign stories to staff journalists and freelancers
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Know the Journalist
Journalists write the stories and are looking for sources, quotes, insight, etc. They have feelings too.
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Timing Your priority is not their priority; respect deadlines
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CREATE YOUR OWN “SHOW”Audio (Podcast), Video (Youtube)
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UNDERSTANDTHE NEWS EQUATION
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YOUR OPP!
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What Makes Good News?
• Statistics and Trends• Commentary on news of
the day• Charity Work• New Services & Products• Your Customers
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Be Attractive To Journalists
• Appear Knowledgeable• Be Knowledgeable• Be exciting and passionate (it’s
contagious)
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How to APPEAR Knowledgeable? Plenty of Online Content (thought
leadership), Events and other Media Coverage
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PERSONAL WEB SITEAka RamonRay.com
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AWESOME PICS AND IMAGES
Headshot by Jason Gardner – jasongardner.net
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WANT TO BE INVITED AGAIN? ACE THE INTERVIEW.
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The Interview
• Speak clearly• No jargon• Be for real• Be informative but brief.• SOUND BITES• Use numbers / data• Give stories & examples• Be prepared
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SHOULD YOU HIRE A PUBLICIST?
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Should you hire a publicist?• Do you have a good
story?• Do you have
something to say?• Have you attempted
your own press?• Why do you want to
hire a publicist?• What is their
experience and track record?
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How To Begin?
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Text the word “Ramon” to the number 96000 for a copy of today’s presentation
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How To Begin?
1. Be well spoken2. Look for story angles in everything related to
your business3. Develop relationships with journalists4. Make the offer to contribute to their stories5. Develop your own “media” (blog, video, etc)6. Establish great online presence
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http://babygotbooked.com/
Geeta Nadkarni
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How To Get Media AttentionFor Your Business
FREE Publicity!