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Strategic Blogging for Camps

Debra Askanase, Engagement Strategist,

Community Organizer 2.0


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About the presenter

Almost 20 years of experience in nonprofit work. 4+ years as a digital media strategic consultant. Recently returned from 3 years in Israel. Often found chatting away on Twitter @askdebra.

Blogs at communityorganizer20.com on the intersection of social media, technology, and nonprofits.


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Our conversation today

• Know Your Audience• Blogging is part of your strategy• Define the conversation• What’s your story? • Sourcing content• Storytelling tools• Share and build your blog community

year-round


4http://www.flickr.com/photos/33914386@N08/3230910546/

Who’s in the room?


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The social media funnel


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A social media strategy

Focuses social media on GOALS

Deepens engagement

…moves people to action, smartly

Extends reach

Opens resources


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The potential of social media

Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/


8Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/

The potential of social media


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Think bigger than blogging

SpecificMeasurableAttainable RealisticTime-bound

Translate these to into a blog

strategy


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Effective blogging requires planning


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Define your audience

http://www.flickr.com/photos/89888346@N00/179760033/


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“Write to one person you respect, and think about the message you're sending to your future grandchildren”

-Gary Vaynerchuk


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Define the conversation

Hint: it’s not about your camp


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Rethink “Here we are!”

Focus on producing great content

Integrate stories

News is the added value


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What will really engage and

relate? Create vibrant

conversation?

What will really engage and

relate? Create vibrant

conversation?


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Share pair break

Turn to the person next to you and discuss:

What will the blog conversation focus on, year-round? What connects to your audience?

Identify 1- 3 conversation themes


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Creating exciting year-round content



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“The best person to write the blog is the person most excited about it”

- Case Foundation

http://www.casefoundation.org/spotlight/technology/start_nonprofit_blog


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Content ideas

http://www.flickr.com/photos/jessalyn/4107808290/in/photostream/


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Behind the ScenesCalls to ActionPersonal StoriesAchievementsInterviewsAlumni thoughtsJewish calendar

Types of content

52 different types of blog posts that workhttp://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/


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Plan for content

Invite multiple authors and guest posts

Purchase needed audio, video, photo tools

Create a set content calendar with set posting dates and topics

Cross-post, republish to comparable or “sister” blogs


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Sourcing stories



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Research content ideas

Set up Google alerts

Search Twitter

Industry blogs, newsletters, tweets

Set up online RSS feeds

Read other camp and industry blogs


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Storytelling connects



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Have a point of view

Know your story: tell it in many different ways

Integrate a story arc, if possible

Highlight compelling characters

Storytelling principles


26http://createasfolk.com/?p=2435

Create a content calendar


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Sample blog content calendars


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Share pair break 2

Turn to the person next to you and discuss:1.What types of content can you generate?2.Name a major challenge to creating content


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Storytelling tools: Storify


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Storytelling Tools: Animoto, Stupeflix


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Storytelling Tools: Video

http://www.youtube.com/nonprofitvideoawards


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Reach out to those you want to attract

Jewish educatorsRabbis FederationsFoundationsMom bloggersAlumni bloggersLocal synagogues…and more



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Comment on their blogs,

without talking about yourself

Comment on their blogs,

without talking about yourself

Great idea, introduces

you to them

Great idea, introduces

you to themAnd they will

check out your blog!

And they will check out your blog!


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Remember the ABCs: Always Be Commenting

Comment on at least 3 other blogs weekly, create a routine of blogs you regularly comment on

Invite comments through DMs, @messages, Facebook Posts, newsletters – ask for thoughts!

Create a roster of guest contributors: alumni, donors, influencers, campers

Added bonus: community-building practices


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Added bonus: social widgets develop blog community

Enable RSS feeds and “subscribe to blog” options

Install a social commenting system such as Disqus, or the Facebook Commenting plugin

Feed latest posts to the website, Twitter, Facebook, and side of the blog

Include a “latest comments” widget on the sidebar of the blog


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38http://amysampleward.org


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Let’s look at some blogs


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Don’t Forget to Measure!

Google analyticsBlog analyticsGoogle feedburnerCommentsTracking online mentions (socialmention, tweetmeme, etc.)


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In summary…

1. Define the conversation theme(s)2. Plan your content: gather, schedule,

research3. Plan for a year-round blog4. Make the blog your kitchen table

conversation space5. Highlight stories, connect through

storytelling6. Begin to build a community of interest that

will sustain your blog year-round


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Storytelling resources

http://www.socialbrite.org/2010/07/15/visual-storytelling-checklist/http://www.socialbrite.org/sharing-center/media/http://www.nten.org/blog/2011/10/04/visual-storytelling-nonprofitshttp://wiltonblake.com/define-nonprofit-storytelling/http://wiltonblake.com/nonprofit-storytelling-resources-scoopit/http://www.socialbrite.org/2011/04/21/8-great-examples-of-nonprofit-storytelling/


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B’hatzlacha!


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Debra AskanaseEngagement Strategist

[email protected]: @askdebra

www.linkedin.com/in/debraaskanaseSlideshare: www.slideshare.net/debaskGoogle Plus: http://gplus.to/askdebra

Thank you!

free powerpoint templates 1 strategic blogging for camps debra askanase, engagement strategist,...

Documents

free powerpoint templates

survey slide

planning slide

camp slide

social media funnel

blog strategy slide

social media strategy

added value slide