Victoria ZedlacherGLOBAL 2000

Web Management & Digital Campaigning

How we mobilized 250.000 people in less than two weeks

FRIENDS OF THE EARTH AUSTRIA

How we mobilized 250.000 peoplein less than two weeks

Farmers:Have to register their seeds●→ bureaucratic●→ expensive

Private Persons:Only allowed to sell seeds if registered→--> hardly affordable

Diversity:Will be banned into niches

The Problem...

FRIENDS OF THE EARTH AUSTRIA

How we mobilized 250.000 peoplein less than two weeks

Who profits from the new seed legislation?

FRIENDS OF THE EARTH AUSTRIA

How we mobilized 250.000 peoplein less than two weeks

GLOBAL 2000 and ARCHE NOAH joined together and launched Petition „Freedom for Diversity“

Petition Tool: Campagnion by More Onion

FRIENDS OF THE EARTH AUSTRIA

How we mobilized 250.000 peoplein less than two weeks

● Pressconference on 16th April● 3.000 – 5.000 Visitors a day until 21th April● 30.000 Visitors on 22nd April● 65.000 Visitors on 23rd April● 16.000 Visitors by 27th April● …

Conversion Rate 80%

until 7th May > 7.000 Visitors/Day

● > 40.000 shared via E-Mail● >156.000 visited via Facebook

● Most Subscribors from Austria● Almost the half from Germany● Also Switzerland, Netherlands, England...

FRIENDS OF THE EARTH AUSTRIA

How we mobilized 250.000 peoplein less than two weeks

250.000 Signatures had the effect that● all Austrian decision makers, including the minister for agriculture, announced to protect the agricultural biodiversity.

● The parliament's first chamber, the Nationalrat, adopted a resolution binding the minister (also the future one) to defend the petition's contents in Brussels.

● The second chamber adopted a subsidiarity complaint.

FRIENDS OF THE EARTH AUSTRIA

How we mobilized 250.000 peoplein less than two weeks

Thank you for your attention!

Freedom for diversity: Sign freievielfalt.at