free as a business model
DESCRIPTION
This is a presentation I did at TribeCamp on using Free as a business model. Chris Anderson's book was a reference, among other resources.TRANSCRIPT
![Page 1: Free as a business model](https://reader036.vdocuments.mx/reader036/viewer/2022062514/5581acf5d8b42afd4c8b51fd/html5/thumbnails/1.jpg)
Free.Making something out of nothing.
![Page 2: Free as a business model](https://reader036.vdocuments.mx/reader036/viewer/2022062514/5581acf5d8b42afd4c8b51fd/html5/thumbnails/2.jpg)
Free Lunch.
• “In many cases the free lunch is really a free lunch.”
![Page 3: Free as a business model](https://reader036.vdocuments.mx/reader036/viewer/2022062514/5581acf5d8b42afd4c8b51fd/html5/thumbnails/3.jpg)
Types of free.
• Free as a gimmick.
• Free as a reality.
![Page 4: Free as a business model](https://reader036.vdocuments.mx/reader036/viewer/2022062514/5581acf5d8b42afd4c8b51fd/html5/thumbnails/4.jpg)
Supply and demand.
• “Every industry that becomes digital, will eventually become free.”
- Chris Anderson
![Page 5: Free as a business model](https://reader036.vdocuments.mx/reader036/viewer/2022062514/5581acf5d8b42afd4c8b51fd/html5/thumbnails/5.jpg)
The cost of digital business.
• Bandwidth
• Storage
• Processing
![Page 6: Free as a business model](https://reader036.vdocuments.mx/reader036/viewer/2022062514/5581acf5d8b42afd4c8b51fd/html5/thumbnails/6.jpg)
The cost of a penny.
• Experiment 1: 40-40-20
• Experiment 2: 90-10
![Page 7: Free as a business model](https://reader036.vdocuments.mx/reader036/viewer/2022062514/5581acf5d8b42afd4c8b51fd/html5/thumbnails/7.jpg)
Free in digital business.
• Freemium
• Ad supported
• User supported
![Page 8: Free as a business model](https://reader036.vdocuments.mx/reader036/viewer/2022062514/5581acf5d8b42afd4c8b51fd/html5/thumbnails/8.jpg)
Case study.
![Page 10: Free as a business model](https://reader036.vdocuments.mx/reader036/viewer/2022062514/5581acf5d8b42afd4c8b51fd/html5/thumbnails/10.jpg)
Case study.
![Page 11: Free as a business model](https://reader036.vdocuments.mx/reader036/viewer/2022062514/5581acf5d8b42afd4c8b51fd/html5/thumbnails/11.jpg)
References• Free: The Future of a Radical Price - Chris
Anderson• Wikipedia• The Wall Street Journal• Mashable• Wired• Last 100