frank wolf: going mobile with your intranet
TRANSCRIPT
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„Enterprise mobility has hit a speed bump“
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„Mobile services in 2014 did not achieve predictions based on 2013 data“
„Mobile progress (in 2014) has been slower than we expected“
MOBILE INTRANET: SLOW PROGRESS SO FAR.
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GOING MOBILE WITH YOUR INTRANET
Frank Wolf, Co-founder Staffbase
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ABOUT ME: INTRANETS FOR 15 YEARS
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Staffbase allows companies of any size to easily launch their own mobile app for internal communications. It's like a branded intranet in the pocket that can be downloaded from the public app store.
Your own Employee-App
build-in CMS
key use cases -ready to go
your mobile channel to reach all employees
MY EXPERIENCE WITH “MOBILE”
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PLEASE INTRODUCE YOURSELF
1. Name, company and role 2. What’s your “State of mobile?” 3. Do you have specific questions and
expectations for the workshop?
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Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
5 6
7
8
1
GUDING QUESTIONS FOR TODAY.
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Why have a mobile channel of the intranet?
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INTERNAL COMMUNICATION
EMPLOYEE ENGAGEMENT
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Everyone now has a smartphone
90% Americans between 18-29
BYOD acceptance
74%
Organizations using or adopting BYOD
+
MOBILE IS A GAME CHANGER
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Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
4 5
6
7
1
GUDING QUESTIONS FOR TODAY.
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Voluntary (BYOD) Purpose: better information for employees, facilitate everyday work Devices: private smartphones + often private (data) tariffs Alternatives: need to be offered for basic information ( terminals, PCs, a remaining limited edition of the employee-newspaper, bulletin boards,…) Advantage: introduction is easy and economical Disadvantage: less connection to core work processes
Mandatory (Intranets so far...) Purpose: mobile support of core work processes Devices: smartphones / tablets + tariffs / WiFi provided by the company Alternatives: not needed Advantages: cost savings and direct improvements in the work process Disadvantages: higher investment costs, high efforts for operation of the devices
VOLUNTARY OR MANDATORY.
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Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
5 6
7
8
1
GUDING QUESTIONS FOR TODAY.
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Which use case?
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WHAT’S DIFFERENT WITH MOBILE?
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TOP LEVEL INTRANET USE CASES.
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MOBILE INTRANET USE CASES.
Criteria: target group, complexity, security requirements, mobile moment
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GIVE AND TAKE.
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Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
5 6
7
8
1
GUDING QUESTIONS FOR TODAY.
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„Mobile“ does not equal „Mobile“...
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Be careful: with great power comes great responsibility!
PUSH IS A „GAME CHANGER“.
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Ç√
DEVICEAPI
WEB BROWSER
HTML + Java Script
Ç√
DEVICEAPI
NATIVE CONTAINER
HTML + Java Script
Ç√
DEVICEAPI
NATIVE CONTAINER
Native Code
WEB HYBRID NATIVE
• Access to device API: push, camera, location
• Distribution via app-stores • Offline
THERE IS NO WAY ARROUND NATIVE APPS.
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Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
5 6
7
8
1
GUDING QUESTIONS FOR TODAY.
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What are your challenges for a mobile channel?
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SECURITY VS. REACH
Information worker + collaboration + documents + business critical =more sensitive content
Non-desk employees + private devices + no MDM or VPN + easy access (saved login) =more reach
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(Social) Intranet Employee-App
Behind the firewall / advanced security measures
Users + content
OUR APPROACH.
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WHAT ABOUT THAT OLD DREAM OF JUST ONE INTRANET PLATFORM?
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Intranet Employee
App
FIREWALL
Intranet
Intranet
Employee App
Local content
FIREWALL
Intranet
Employee App
NEWS
FIREWALL
Predictions: • Monolithic intranets will decline • Increased focus on different audiences • „Communication intranet“ vs. „Collaboration intranet“
DIGITAL WORKPLACE.
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Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
5 6
7
8
1
GUDING QUESTIONS FOR TODAY.
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Options (Apple) • Public App Store • B2B App Store • Enterprise Developer
Program • Download on intranet Criteria • Target group? • Irritated customers? • Apple Review • Updates (automatic!) • Barrier for employees
APP DISTRIBUTION.
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HANDLE WITH CARE: APPLE AND CLOSED AUDIENCES.
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@company email? Active directory?
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A) Direct connection to a company directory (e. g. Active Directory) + works automatically - often, not all employees are included B) Semi-automatic import (e. g. CSV file) + easy to implement, high security - limited manual effort C) Manual maintenance in the employee app's user management. + no integration effort - manual maintenance efforts - not suitable for companies with more than 300 employees D) Login with a business email address - users will be identified as valid through their @company email and will be able to create an account + easy onboarding - a business email is needed, manual solutions needed for employees leaving the company
User onboarding 1
23
User maintenance
User deletion
MANAGE USERS.
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Challenge: content that fits the mobile channel
Less content Occasional users Personalization Few documents Scrolling>links ...
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Which use cases?
Mobile = available on my smartphone?
Which technology / vendor options exist?
One app or many apps for each employee?
Which technical hurdles may appear?
Why have a mobile channel of the intranet?
Fit to overall intranet strategy?
Audience? 2
3
4
5 6
7
8
1
GUDING QUESTIONS FOR TODAY.
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Alerting solutions
Platform One app with multiple features and API to extend it. Massively simplifies adoption and management.
Reach Support for non-desk workers (mobile-first, alternative onboarding without corporate email, employer branding, pricing)
Single purpose apps Chat, Shift planning, Engagement, Mobile forms, News...
App-builder/development platforms
Intranets/Enterprise portals Disruption through wider reach
Dis
rupt
ion
thro
ugh
plat
form
str
ateg
y
AN EVOLVING TOOL CATEGORY.
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Frank Wolf EmployeeApp GmbH [email protected] staffbase.com