franchising in new era by mr. mohammad umar qasim chief executive lal qila (pvt.) ltd. karachi,...
TRANSCRIPT
Franchising in
“New ERA”
by
Mr. Mohammad Umar QasimChief Executive
Lal Qila (Pvt.) Ltd. Karachi, March 2009
Brief Outline
What is Franchising? History of Franchising Types of Franchising Advantages Vs Disadvantages Franchisor Vs Franchisee Relationship Why Franchise? Franchising Lal Qila Ways to Promote Conclusion
What is Franchising?
History of Franchising
Singer Sewing Machine
McDonald’s
Automobile Industry
TYPES OF FRANCHISE
Main types of Franchise:
Product Distribution Franchise Business Format Franchise Management Franchise
PRODUCT DISTRIBUTION FRANCHISES
BUSINESS FORMAT FRANCHISING
MANAGEMENT FRANCHISE
ADVANTAGES
Expansion Legal Consideration Operational Considerations Competition
Expansion Quick Start Training Reduce Risk of Business
Failure Ready Product Acceptance
FRANCHISOR FRANCHISEE
DISADVANTAGES
FRANCHISOR FRANCHISEE
Limited Pool Of Viable Franchisees Control Management Sharing Business Secrets Sharing
Price Control Conflict
Franchisor – Franchisee Relationship
Regulated by contract which usually covers: Initial Fee Royalty Fee / Management Fee Capital Required from Franchisee Territory / Area of Operation Duration of License & Renewal Termination
WHY FRANCHISE?
Franchises offer important pre - opening support: Site Selection Design & Construction Financing (in some cases) Training Grand - Opening Program
Continue
WHY FRANCHISE?
Franchises offer ongoing support Training National & Regional Advertising Operating Procedures & Operational
Assistance Supervision & Management Support Increased Spending Power, Access to Bulk
Purchasing & Economies of Scale
Vision History Theme Buffet Concept Quality Assurance Quality Management Training Franchise
Lal Qila - A Theme Restaurant
Continue
Policy Statement :
At Lal Qila our Guest is the
Focus of All Our Activities
Lal Qila - A Theme Restaurant
Continue
Main Categories Food Variety Service Environment Value
Lal Qila - A Theme Restaurant
Ways to Promote
Govt. Support Bank Support Real Estate Pakistan Franchise Association
Franchising A Proven Formula for Success Due Diligence Like A Marriage Contract Lal Qila - A Thriving Opportunity to Avail
Conclusion
